Grow Your Online BUsiness With Customer Referrals | Forewards
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Transcript of Grow Your Online BUsiness With Customer Referrals | Forewards
HELPING TURN PASSIONS INTO BUSINESS
Forewards September 2014
RE-IMAGINATION OF RETAIL
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Yesterday Today
Brick and mortar has been disrupted by online retailers who offer better price and selection $1.2B online sales on Black Friday 2013, First decline in sales since 2009 in B&M - Comscore
RE-IMAGINATION OF ONLINE RETAIL
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Today Tomorrow
Just as the department store became the boutique, the same is happening online Simple shopping carts such as Shopify are driving explosive growth in the mid market
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The barriers to entry of e-commerce have been removed. BUT…
THE HARDEST PART OF ECOMMERCE
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Getting New Customers - Acquisition
Keeping Existing Ones - Churn
REFERRALS – THE OLDEST TRICK IN THE BOOK
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65% of new business comes from referrals New York Times People are 4X more likely to buy when referred by a friend Nielsen
The LifeTime Value of a referral customer is 16% higher Wharton
83% of consumers are willing to refer—yet only 29% actually do Texas Tech
FOREWARDS
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Crowd-source your marketing turn customers into advocates
Customers can Share their experience with friends
Increase positive online Word-of-Mouth
Reward advocates
REFERRALS – MORE POWERFUL THAN EVER
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2004 “1 to 6” in weeks 2014 “1 to 1000” in seconds
A HUGE MARKET OPPORTUNITY
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E-commerce expected to double in % share of all retail in the next 10 years Explosion in mid market boutique retailers Shopify was the #3 online destination on Cyber Monday 2013 behind Amazon, and eBay
$148 Million Cyber Monday Sales
From Social Media
$260+ Billion E-commerce sales
In the US
10% Of All Commerce
Will be Online by 2015
DIFFERENTIATORS
• Easiest to setup and use app in the market “I just completed setup of an initial test campaign and the walkthrough is incredibly simple, and one of the most user-friendly Shopify apps I’ve encountered” – Reddit User
• Integrated a/b testing – Performance improvement over time – Extend the longevity of your campiagn
• No blank page – Campaign auto-generated from customer profile
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TECHNICAL STUFF
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Email Server
Consumer / Target Profiling
Dynamic Campaign Building
Campaign Broadcast
Intrinsic MoGvator • Persona based value
proposiGon Extrinsic MoGvator • Coupons
• Geography • Catalogue size • Market VerGcal
Consumer Behaviour E-‐Store Profile
Coupon / Rewards Engine
Dynamic Message Authoring
Other social networks Facebook App
• Custom Data
A / B Testing Engine
Data Inputs
SCREENSHOTS
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THANK YOU h t t p : / / f o r e w a r d s a p p . c o m /