Greenville College Graphic Identity Manual
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Transcript of Greenville College Graphic Identity Manual
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL1 | MAY, 2014 V 1.0
GRAPHICIDENTITYMANUAL
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL2 |
CONTENTS
Introduction . . . . . . . . . . 1
College Marks . . . . . . . . 2-5 •GreenvilleCollegeLogotype •Seal
Color . . . . . . . . . . . . 6-9
Size . . . . . . . . . . . . . . 10
ClearSpace . . . . . . . . . . . 11
Typography . . . . . . . . . 12-13
AthleticandSpiritMarks . . . 14-17 •AthleticLogo •AthleticLogotype •SpiritMarks
AthleticTypography . . . . . 18-19
GRAPHICIDENTITYMANUAL
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL1 | WWW.GREENVILLE.EDU/GRAPHICS
INTRODUCTION
ThesuccessoftheGreenvilleCollegegraphicidentitydependsontheuseofconsistentstandardsby
everyoneinvolvedinGreenvilleCollegecommunicationsincludingemployees,vendors,studentsand
otherswhousetheschool’snameorgraphics.
GreenvilleCollegeisthesoleownerofitsnameandgraphicsincludinganylogo,signature,symbol,mark,
seal,nickname,letters,wordorderivative,whetherornotregistered,thatcanbeassociatedwithGreenville
Collegeanddistinguishedfromthoseofotherinstitutionsorentities.GreenvilleCollegeprotectsand
enhancesitsreputationbyassuringthatitsgraphicsaredisplayedaccordingtoinstitutionalguidelines
appearingonlyonappropriatematerialsorproducts.
TheMarketingOfficewillprovideproductionassistanceasneededandansweranyquestionsregarding
graphicstandards,[email protected].
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL2 |
COLLEGE MARKSOfficialmarksshouldbeusedonallformsofGreenvilleCollegecommunication.Anyattempttousea
logo,symbol,mark,orsealotherthanthosereferencedinthisdocumenttorepresentGreenvilleCollege
willbeconsideredaviolationoftheschool’sgraphicguidelines.
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL3 |
COLLEGE MARKS
GREENVILLE COLLEGE LOGOTYPE
TheofficialGreenvilleCollegelogotypeistheprimaryelementoftheschool’svisualidentity.Twoversions
areavailable,Greenville College Stacked and Greenville College Horizontal.Appropriateusesforthe
logotypeincludeprintanddigitalcommunicationsuchasbusinesscards,e-mails,envelopes,letterhead,
marketingmaterials,merchandise,publicationsandwebpages.
GreenvilleCollegelogotypescanbeobtainedatwww.greenville.edu/graphicsbyclicking“Download
HiRes.tif ”nexttothedesiredgraphic.ContacttheMarketingOfficeforfileswithtransparent
backgrounds,vectorformats,orspecificdimensions.
Thetypefaceusedforthelogotypehasbeencustomized.Donotattempttorecreatethelogotypeusinga
standardtypeface.Thelogotypemustalwaysbeclearlylegible.Thelogotypemaynotbecombinedwith
otherwordsormodifiedinanyway.
ContacttheMarketingOfficeifaspecificsituationrequirestheuseofanoffice,departmentorschool
withinthelogotype.Includeadeadline,andadescriptionofthedesireduse(letter,application,webpage,
etc.).
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL4 |
G r e e n v i l l eC o l l e G eCol lege
Greenville
1 2 3
4 5 6
7 8 9
Avoid the following unacceptable uses: 1 Donotstretch,resizeordistortanyportionofthelogotype.
2 Donotcropanyportionofthelogotype. 3 Donottiltorrotatethelogotype. 4 Donotrearrange
componentsinthelogotype. 5 Donotaltertherelativesizeofanycomponentofthelogotype. 6 Do
notalterthetypefaceofthelogotype. 7 Donotalterthetypestyle(e.g.,fromallcapstocap/lowercase,
or italics). 8 Donotseparatethe“GC”fromthelogotypeanduseitasafreestandinggraphicormark.
9 DonotcreatestylizedGreenvilleCollegetext.Usetheofficiallogotypewhenappropriateorapproved
typefaces(seeTypographypage12).
GREENVILLE COLLEGE LOGOTYPE (continued)
COLLEGE MARKS
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL5 |
COLLEGE MARKS
GREENVILLE COLLEGE SEAL
Thesealisintendedforlimiteduse.Itisaceremonialmarkmostoftenrelatedtocommencementand
otheracademictraditions.
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL6 |
COLOR
OrangeandblackaretheofficialGreenvilleCollegecolors.Throughtheyears,manycolorshavebeen
usedincludingseveralshadesoforange.Pantone166Chasbeenselectedasthespecificshadeoforangeto
createconsistencyinrepresentingtheGreenvilleCollegeidentity.
Accentcolorshavebeenselectedtocomplementorangeandblack.EquivalentcolorformulasforPMS
print,four-colorprintanddigitalmediaareprovided.
Orangeandblackarestrongcolors.Theirboldappearanceisaneye-catchingdistinctiveoftheGreenville
Collegegraphicidentity.However,whiteistherecommendedbackgroundforanycommunicationthat
containsmoderatetoheavytext.ClarityandreadabilityarekeytotheoverallstrengthoftheGreenville
Collegegraphicidentity.
BLACK
ORANGE
GRAY
PRINT PRINT DIGITALPantone Matching System Four-Color Process Web or Video Usage
Pantone 166 C=0, M=64, Y=100, K=0 #f47b20 or R=244, G=123, B=32
Black Black: K=100 #000000 or R=0, G=0, B=0
Pantone Black 7 C=0, M=0, Y=15, K=82 #373534 or R=55, G=53, B=52
PRINT PRINT DIGITALPantone Matching System Four-Color Process Web or Video Usage
Pantone 7405 C=0, M=10, Y=99, K=0 #ffdd00 or R=255, G=221, B=0
Pantone 583 C=23, M=0, Y=100, K=17 #aab300 or R=170, G=179, B=0
Pantone 633 C=100, M=0, Y=10, K=25 #007da4 or R=0, G=125, B=164
Pantone 476 C=57, M=80, Y=100, K=45 #4e3227 or R=78, G=50, B=39
Pantone Warm Gray 10 C=0, M=14, Y=28, K=55 #766a63 or R=118, G=106, B=99
Pantone 451 C=33, M=28, Y=58, K=0 #9d986d or R=157, G=152, B=109
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL7 |
COLOR
WWW.GREENVILLE.EDU/GRAPHICS
TheGreenvilleCollegelogotypeshouldneverbeprintedusingcolorsotherthanorange,black,orwhite.
Limitbackgroundcolorstowhite,black,orangeorgray.Aphotographorillustrationmayappearasa
backgroundifitisneutralenoughforthelogotypetobelegible.Donotplacethelogotypeonpatterned
backgroundsthatimpairthereadability.Conformtothefollowingtwo-colororone-coloroptionswhen
usingthelogotype.Pleasenotethatalltwo-colorreproductionsincludeanorangeline,soanorange
backgroundcannotbeusedwiththetwo-colorlogotype.Allotherreproductionswillbeconsidereda
violationoftheschool’sgraphicguidelines.
TWO-COLOR REPRODUCTION OPTIONS
On a white or light background
On black or dark background
On mid-toned or photo background*
*Photos and illustrations when used as backgrounds must contain sufficient contrast to view white and orange colors in logotype.
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL8 |
COLOR
ONE-COLOR REPRODUCTION OPTIONS
On a white or light background
On black or dark background
On a mid-tone background
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL9 |
COLOR
Avoid the following unacceptable color treatments when using the Greenville College logotype:
1 Donotuseoutlinesinthelogotype. 2 Donotuseaccentcolorsinthelogotype. 3 Donotapplya
gradienttothelogotype. 4 Donotapplyatinttothelogotype. 5 Donotuseapatternedbackground.
6 Avoidsolidbackgroundswithinsufficientcontrast. 7 Avoidphotographbackgroundsthatimpair
readability.
1 2 3
4 5
6 7
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL10 |
SIZE RESTRICTIONS
Twovariationsofthelogotypehavebeencreated.Toensurelegibility,GreenvilleCollegeStackedshould
neverbereproducedatsizessmallerthan1.5incheswideinprint,andGreenvilleCollegeHorizontal
shouldneverbereproducedatsizessmallerthan2.3incheswideinprint.
Digitalreproductionofbothlogotypesshouldalwaysbeclearlyvisible.Utilizeproperresolutionsothat
edgesdonotbecomepixelatedorblurry.
.29”
1.5”
MINIMUM SIZE
.337”
2.3”
21 px
108 px
MINIMUM SIZE
24 px
166 px
INAPPROPRIATE RESOLUTION
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL11 |
CLEAR SPACE REQUIREMENT
Aprescribedamountofclearspacearoundthelogotypeshouldbemaintainedatalltimes.Adheretothe
measurementsshownintheclearspacediagram.Notypeorgraphicelementmayappearinthisspace.
Clearspaceshouldalsoexistbetweenthelogotypeandtheedgeofthepageordesignarea.Minimum
surroundingspacerequirementspreventtheGreenvilleCollegelogotypefrombeingmisrepresented
ortrivialized.Exceptionsmaybenecessaryforreturnaddresses,businesscardsorothersmallimprint
areas.ContacttheMarketingOfficewithanyquestions.Followtheclearspacerequirementunlessgiven
exceptionfromtheMarketingOffice.
2”
.25”
.25”
CLEAR SPACE MINIMUM BUFFER OF .25”
3”
.25”
.25”
CLEAR SPACE MINIMUM BUFFER OF .25”
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL12 |
TYPOGRAPHY
TheAdobeGaramondandUniversfontfamilieshavebeenchosenastheprimarytypefacesforGreenville
Collegecommunications.Thetwotypefacesallowforflexibilityandcreativeexpressionintextanddisplay.
UNIVERS
67 Bold condensed (used for main headings, pull quotes, and highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
57 condensed (used for sub-headings)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ADOBE GARAMOND
Regular (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Regular Italic (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Bold Italic (used for body text content highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Semibold (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Bold (used for body text subheaders and highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL13 |
TYPOGRAPHYUnivers 67 Bold(header)
Adobe Garamond Bold(body text highlighting)
Adobe Garamond Regular(body text)
Univers 67 Bold(body text highlighting)
Univers 67 Bold(highlighting)
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL14 |
ATHLETIC AND SPIRIT MARKS
AthleticandspiritmarksserveasboldvisualsforGreenvilleCollegeintercollegiateathleticsintendedto
communicateteampride.Athleticandspiritmarksmayalsobeusedbyintramuralsportsteams,student
groups,sportscamps,andothercampusdepartmentsorgroupswishingtoshowsupportforGreenville
Collegeathletics.
TheorangeusedinathleticandspiritmarksmatchestheorangeintheGreenvilleCollegeLogotype
(Pantone166).AthleticandspiritmarksshouldnotbeusedinconjunctionwiththeofficialGreenville
Collegelogotype.Donotattempttorecreateoraltertheathleticlogo,athleticlogotype,orspiritmarks.
ATHLETIC LOGO
TheGreenvilleCollegemascotisapanther,andapantherheadisusedastheathleticlogo.
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL15 |
ATHLETIC AND SPIRIT MARKS
ATHLETIC LOGOTYPE
Theathleticlogotypeiscustomizedforuseasastand-alonegraphicorinconjunctionwiththeathletic
logo.
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL16 |
ATHLETIC AND SPIRIT MARKS
WWW.GREENVILLE.EDU/GRAPHICS
APPROVED USES
ThefollowinglayoutsareavailableuponrequestfromtheMarketingOffice.Anyoneintendingtouse
theAthleticLogoorAthleticLogotypeoutsideofofficialGreenvilleCollegesportsandschoolsponsored
groupsmustobtainalicenseagreement.AnyoneattemptingtoprofitfromthedistributionoftheAthletic
Logo,AthleticLogotypeortheirlikenessmustobtainalicenseagreement.
Panther Head
Panthers Greenville College Panthers
Greenville + (Sport) Panther + (Sport)
Greenville College with Head
Greenville College with Head HorizontalGreenville College Panthers with Head
Greenville College Panthers + (Sport) with Head
Greenville College + (Sport) with Head
Greenville Panthers with Head
Panther + (Sport) with Head
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL17 |
ATHLETIC AND SPIRIT MARKS
SPIRIT MARKS
SpiritmarksarealsousedtoshowsupportforGreenvilleCollegeathleticsandcommunicateteampride.
ACTS
4:32
Since
1957
SOCCER50
YE
A R S
O F
S OC
CE
R
WWW.GREENVILLE.EDU/GRAPHICS
GC Stacked
Paw
Soccer 50 Year Commemorative
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL18 |
ATHLETIC TYPOGRAPHY
TheApex,UniversandHelveticafontfamilieshavebeenchosenastheprimarytypefacesforGreenville
Collegeathleticcommunications.Thetypefacesallowforflexibilityandcreativeexpressionintextand
display.
APEX
Heavy (used for main headings, pull quotes, and highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
UNIVERS
67 Bold condensed (used for main headings, pull quotes, and highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
57 condensed (used for sub-headings)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
HELVETICA
Regular (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Oblique or Italic (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Bold (used for body text content highlights, pull quotes)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL19 |
ATHLETIC TYPOGRAPHY
Helvetica Regular (body text)
Univers 57 Condensed (sub-header)
Apex (header)
WWW.GREENVILLE.EDU/GRAPHICS
GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL20 |
315E.CollegeAve.Greenville,IL62246
800-345-4440
www.greenville.edu