Graphic design | Identity | Dressing the Screen

BA [HONS] GRAPHIC DESIGNPersonal & Professional Development | PPD3.P1Student number. 303629Page number. 2

Dressing the Screenthe rise of fashion film...

...is a new international British Council exhibition. The exhibition brings together work by some of the world’s most famous and innovative fashion designers and filmmakers from the last 75 years.

Content

p. 4 Logo & Typep. 6 Exhibition imageryp. 8 Poster onep. 10 Poster two

p. 12 Flyersp. 14 Private view invitationp. 16 Exhibition brochurep. 22 Website


Avenir font familyAvenir LightAvenir Light ObliqueAvenir BookAvenir Book ObliqueAvenir MediumAvenir Medium ObliqueAvenir BlackAvenir Black ObliqueAvenir HeavyAvenir Heavy Oblique

Logo & typeAfter considering aspects of film and fashion and what they have in common, I decided that movement was a good place to start.

I created the logo to communicate this movement in a visual way. There are several variants that can be used as appropriate.

The primary logo gives not only a sense of movement but that of light. This is another aspect of both fashion and film that is key to their success.

The accompanying subtitle, and all other text, will be in the font family ‘Avenir’. This is a clean modern sans serif font that strikes an interesting juxtaposition when placed next to any of the logos.

Above: Primary ‘Dressing the Screen’ logo and subtitle

Above: Six alternative logo’s for use as appropriate


Above: Various applications of the ‘Dressing the Screen’ typographic logo


Above: Advertising poster

Poster oneI chose this image as it has a cinematic quality and could also easily be taken from a fashion shoot. It intrigues and makes a viewer of the poster stop and think. What is that girl doing?

This took significant work in Photoshop to achieve the finished article. I wanted a washed out arty look to the image with just a limited amount of colour. After removing all the colour from the photograph I added spots of the colours I wanted along with a simulated light leak.

Above: Advertising poster – Framed

Above: Original photography


Above: Advertising poster

Poster twoThe second of Dressing the Screens poster adverts. Done in the same style and with the same colour scheme. This image also invites the viewer to engage with the potential story evoked by the mystery woman this time depicted on a sunny forest path.

Although the image has been again heavily manipulated with Photoshop attention has been taken to add some of the definition back into the hair and face after the lighting has been altered.

Above: Advertising poster – Framed

Above: Original photography


Above: Exhibition imagery, plus ‘Dressing the Screen’ identity

FlyersFlyers would be dropped in significant numbers at venues where members of the public with an interest in film, or fashion, or preferably both will attend.

The best stock possible should be used. However as large numbers will be required a compromise will have to be reached.

The diagonal rectangle image containers invoke a sub conscious connotation of old fashioned film reel. This shape will be used where necessary throughout the exhibition print and screen media.

Above: Flyer front Above: Flyer back


Above: Invitation front – detail

Private view invitationPrivate invitations would be sent to VIP’s and industry colleagues. They should be produced on high quality thin card. As in the insert image on the opposite page, the exhibition name should be vinyl embossed. This will have the effect of adding value to the invitation, increasing the chances of the intended guests attending.

Above: Invitation front Above: Invitation back


Above: Exhibition brochure

Exhibition brochureThis is an example of a possible exhibition brochure layout. To give a luxurious, aspirational quality to the production the brochure would be of the best quality stock the budget would allow.

The cover should be a matt finish with the title done in a shiny vinyl.

Above: Exhibition brochure cover


Above: Exhibition brochure page two Above: Exhibition brochure page three

Above: Exhibition brochure page four Above: Exhibition brochure page five


Above: Exhibition brochure page six Above: Exhibition brochure page seven

Above: Exhibition brochure page eight


Above: Website homepage

WebsiteThe website will use all the current web trends, appearing modern, cutting edge, vibrant.

• Large home page with most of the content on the first page.

• Full screen slider at the top of the page• Back ground images will use parallax java script

to make moving though the pages visually interesting.

• Integrated blog feed.

Points to note are; The images in the ‘Information’ section would scroll slowly across the screen. Adding visual stimulus.

Background images in the ‘Information’ and ‘Events’ sections will move with a parallax effect.

The top image would periodically slide, and can also be controlled by use of the arrow buttons.

CONTACT

Quick links:

HomeAboutEventsExhibitorsContact

More links:

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The exhibition brings together work by some of the world’s most famous and innovative fashion designers and filmmakers from the last 75 years. Dressing the Screen forms part of the British Council’s international programme of architec-ture, design and fashion around the world.

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25MAY2014

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CONTACT

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Exhibition Events

See all event [...]

9OCT2014

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EVENTS

Select an exhibitor


read more [...]

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clear send



25MAY2014

Exhibitor two


6JUN2013

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CONTACT

Quick links:


More links:



login

homelanding page

aboutwhat we do




Exhibition Events

See all event [...]

9OCT2014

9OCT2014

9OCT2014

EVENTS

Select an exhibitor


read more [...]

name

email

message

clear send



25MAY2014

Exhibitor two


6JUN2013

read more [...]

NEWS

INFORMATION

See all event [...]

See all news [...]

Exhibitor one




elit...

read more [...]

See all news

See all event

Event one




elit...

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Event three




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Event two


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Graphic design | Identity | Dressing the Screen

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