A la Carte (SODEXO) - Graphic identity
10
GRAPHIC IDENTITY
-
Upload
arnaud-leclercq -
Category
Documents
-
view
220 -
download
0
description
Art Direction, Logotype Creation, Graphic Chart & Prepress for Sodexo
Transcript of A la Carte (SODEXO) - Graphic identity
GRAPHIC IDENTITY
2
Logo guidelines
Safety around the logo
Logo and trademark
Do not
Colors associations
Layout examples
4
5
5
6
8
9
SUMMARY
GRAPHIC IDENTITY
LOGO GUIDELINES
GRAYSCALE
4
C=0 M=0 Y=0 K=35
C=0 M=0 Y=0 K=20
C=0 M=0 Y=0 K=40
C=0 M=0 Y=0 K=50
C=0 M=0 Y=0 K=60
C=0 M=0 Y=0 K=70
C=0 M=0 Y=0 K=80
C=0 M=0 Y=0 K=90
C=0 M=0 Y=0 K=100
C=50 M=0 Y=100 K=0
C=75 M=0 Y=100 K=0
C=85 M=10 Y=100 K=10
C=90 M=30 Y=95 K=30
C= 80 M=10 Y= 45 K=0
C=50 M=100 Y=0 K=0
C=70 M=15 Y=0 K= 0
C=10 M=100 Y=50 K=0
C=85 M=50 J=0 N=0
C=0 M=95 Y=20 K=0
C=100 M= 95 Y=0 K=0
C=0 M=100 Y=100 K=0
C=0 M=50 Y=100 K=0
C=0 M=100 Y=100 K=0
C=0 M=24 Y=85 K=0
C=0 M=0 Y=0 K=100
C=75 M=100 Y=0 K=0
C=0 M=80 Y=95 K=0
CMYK
MONOCHROMEOR NEGATIVE
SECURITY SQUARE AROUND THE LOGO
All written texts must keep out of the «security square». This square is based on a circle which starts at the edge of the «by Sodexo» logo.
The concept name and the trademark (by Sodexo) must always remain associated.
Under no circumstances, the proportions of any part of the logo might be changed.
SAFETY AROUND THE LOGO
LOGO AND TRADEMARK
5
DO NOT CHANGE BRAND COLORS
DO NOT CHANGE LOGO COLORS
DO NOT
6
DO NOT REMOVE TRADEMARK
DO NOT ROTATE / ALWAYS KEEPHORIZONTAL READING DIRECTION
DO NOT DISTORT ANY PART OF THE LOGO
7
8
SERVICES : COLORS ASSOCIATIONS
ASSOCIATED COLORSMAIN COLOR
Psychiatry
Geriatrics
Pediatrics
Standard / Other
Oncology
Maternity
Hematology
Revalidation
C=50 M=0 Y=100 K=0
C=75 M=0 Y=100 K=0
C=30 M=0 Y=100 K=0
C = 0 M = 25 Y = 85K = 0
C = 0 M = 50 Y = 100 K = 0
C = 0 M = 100 Y = 100 K = 0
C = 0 M = 85 Y = 95K = 0
C = 0 M = 30 Y = 40 K = 0
C = 25 M = 50 Y = 60 K = 15
C = 10 M = 100 Y = 50K = 0
C = 0 M = 76 Y = 16K = 0
C = 10 M = 40 Y = 20 K = 10
C = 50 M = 100 Y = 0K = 0
C = 30M = 80Y = 0 K = 0
C = 0 M = 95 Y = 20 K = 0
C = 85M = 50 Y = 0 K = 0
C = 30 M = 0 Y = 0 K = 50
C = 0 M = 0 Y = 0 K = 30
C = 70M = 15 Y = 0 K = 0
C = 80 M = 10 Y = 45 K = 0
C = 0M = 85 Y = 95 K = 0
C = 85M = 10Y = 100 K = 10
C = 90 M = 30 Y = 100 K = 30
C = 50 M = 20 Y = 100 K = 20
LAYOUT EXAMPLES
9
