greencubator energy innovations support programme presentation (English version)

8/14/2019 greencubator energy innovations support programme presentation (English version)

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greencubator Energy innovationssupport program



greencubator OUR MISSION

Greencubator aims to change theenergy patterns of Ukraine by

• promotion energy efficiency

• building energy awareness

• fostering innovations



greencubator PROBLEM STATEMENT

We invest in

Gas wells Smart energyinstead of



Lack of culture inalcohol consumption

ruins ones’ health

...as well as well-beingand reputation



greencubator LACK OF ENERGY CULTURE COSTS US...

$ 2 billions annual loses onineffective energy use

• $ 5 480 000 daily

• $ 74 000 000 in each region (oblast)

• thousands of jobs not created

• money that our people overspend



greencubator PROBLEM STATEMENT: CONSUMPTION PATTERNS

We consume 4-x gas as France

Area - 674 843 km2

Population - 65 million

Area - 603 628 km2

Population - 46 million



greencubator ENERGY = MONEY

$ 2 billion annually• a potential of energy-saving in Ukraine

‣ $167 million monthly

‣ $5,5 millions daily

Imagine investing $ 5,5 million

into an innovative enterprise?• every day – one enterprise?

• will this influence the economy, workplaces, wealth?



“When a wind of change blows, oneshould build a windmill, not a shelter”

Chinese proverb

Following Western examples, China iscurrently developing windfields with

thousands of turbines



greencubator PROBLEM = OPPORTUNITY

Energy efficiency isthe next big market in Ukraine

• 300 million m2 residential buildings requiring

thermal modernization

• 46 million of end-users

• 460 cities and towns with centralized heating system

• obsolete utility networks and energy supply systems



greencubator OBSTACLES ARE IN OUR MINDS

What prevents this enormousmarket from development?

• lack of energy consumption culture

• monopolization and non-transparency

• generations, raised in “gimme that for free” spirit

• dotation-socialist approaches



greencubator KEY DRIVERS FOR ENERGY BREAKTHROUGH

!"#$%&'

!"#$%&'(

()*+'

)*+,*%$(

-&&./"0.&'(

-&1%"2',%*3,*%$(

-&/$',4$&,'(



greencubator SOLUTIONS: CULTURE

Energy culture is built upon:• Energy accounting and calculative minds

• Thrift

• Understanding of limited resources

‣ we / children will witness full depletion of oil deposits

• Responsibility to next generations

‣ and own children

is createdthrough

Communications | Education | Socio-Therapy



greencubator SOLUTIONS: INNOVATIONS

Energy innovations createopportunities

• Energy is the future of science and industries

• Innovations create growth points

• We must leave aside the “Innovations is IT” stereotype

Requirements• critical mass of innovators

• innovators’ networks

• a resolve to start over andover to succeed

• business approach



greencubator SOLUTIONS: INFRASTRUCTURE

Energy requires routes• Infrastructure of growth

‣ R&D centers

‣ Incubators

‣ Financial tools

• Infrastructure of production, delivery and sales

‣ with minimized entry barriers

‣ alternative-energy-friendly

‣ demonopolized



greencubator SOLUTION: INVESTMENTS

Investments – fuel for innovations:• Venture capital

✓ active investments in the new energy sector

• Stock market

✓ accessible with enough resources available

• Government investments

✓ corruption-free

✓ with clear and well-defined strategy

• Private (business angels)

✓ focused and professional investors



greencubator OUR INPUT: COMMUNICATIONS AS INVESTMENTS

...build bridges betweeninnovators, investors and their

markets using communicationtools and creation of energy-efficiency culture



greencubator WHAT WE DO: FOR INNOVATIONS

Energy innovation supportservice grant program

• start-up support

• municipalities support

• NGO support

Investment through communications• media-support

• trainings for business leaders

• Investment marketing



greencubator NOW PREPARING: EDUCATING THE MEDIA

Energy-efficiency trainings for journalists

• to raise the competence of journalist on alternativeenergy and energy-efficiency issues

• to kick-off agenda-setting by the media

• to raise the energy issues understanding across the

country



greencubator NOW PREPARING: EDUCATING CONSUMERS

Educational campaigns for citizens• with focus on:

‣ household energy-efficiency

‣ support for condominium (OSBB) establishment

‣ economy of energy efficiency – why and how

‣ smart investments into energy efficiency – fromefficient bulb to “smart house”



greencubator

Getting businesses involved inenergy culture development

• Common voice of the energy efficiency market

• Public-private partnerships development

• Education programs

• Lobbying for energy-efficiency standards andmarket openness

NOW PREPARING: BUSINESS VOICE FOR ENERGY-EFFICIENCY



greencubator EXPECTED RESULTS

Energy issues on the public agenda• pressure by media and communities against energy

monopolies

Business shift• New players entering alternative energy sector: both

international and domestic

Educated communities• Focused on efficient energy models and responsible

energy consumption



greencubator CONTACT OUR TEAM

Roman

ZINCHENKO

•Fundraising•Innovations marketing• Advocacy campaigns

Cell: +380 67 [email protected]

Victor

KOLESNYK

•Municipal energy projects•Local authorities relations•IPA development


Andrij

ZINCHENKO

•Educational projects•Media campaigns•Presentations and visual

communication


Follow us on

greencubator greencubator

Call us onCheck our web-site soon

www.

greencubator.info

mailto:[email protected]?subject=




mailto:[email protected]

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greencubator energy innovations support programme presentation (English version)

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