1.Great Social Media ContentWelcome Byron Underwood Director of Career Development Coldwell Banker United HoustonByronU@cbunited.com ByronU A degree in Attitude, Activity, SUCCESS!

2. AgendaStrategizeGather ContentMethods of Delivery ByronU A degree in Attitude, Activity, SUCCESS! 3. StrategizeBrainstorm a list of what kind of content youwant to post by thinking about who you wish toreach. It makes your posting strategic It saves time It will give you a starting point on have the first 30 60 days worth of contentByronU A degree in Attitude, Activity, SUCCESS! 4. StrategizeKenFind your nicheLearn what your customer needsfrom youDo it 1% betterIgnore everything elseByronU A degree in Attitude, Activity, SUCCESS! 5. StrategizeTo be interesting, you have to tell the story! Ask yourself:What do I love most about real estate?Why do I love this community?How can I share my personality? ByronU A degree in Attitude, Activity, SUCCESS! 6. StrategizeMy InterestsSportsVolunteer OpportunitiesHobbiesTravelGroupsByronU A degree in Attitude, Activity, SUCCESS! 7. StrategizeCommunity News and EventsSchool EventsSchool CalendarParks and Recreation InformationFavorite and New RestaurantsRoad Improvement/ConstructionShopping ByronU A degree in Attitude, Activity, SUCCESS! 8. StrategizeLocal Real EstateNew ListingJust SoldNeighborhood TrendsClient TestimonialsHome Improvements ByronU A degree in Attitude, Activity, SUCCESS! 9. StrategizeNational and State Real EstateHousing NewsMortgage and Finance NewsEconomic DataCurrent Events ByronU A degree in Attitude, Activity, SUCCESS! 10. Strategize Local RealNational and State Community News andMy Interests Estate Real EstateEventsFavorite Sport New Listing Housing NewsSchool Events TeamsMortgage and FinanceVolunteerJust SoldNewsSchool CalendarOpportunitiesNeighborhoodParks and Recreation TrendsEconomic Data InformationHobbiesClientFavorite and New TestimonialsCurrent EventsRestaurantsTravel NewsHomeRoadImprovementsImprovement/ConstructionByronU A degree in Attitude, Activity, SUCCESS! 11. Gather ContentContent Creator vs Content CuratorCreator: Identifies the needs within theiraudience and seeks to help bycreating original and highly relevantcontent.Curator: Sifts through the Web to find anddeliver the most relevant content fortheir intended audience.ByronU A degree in Attitude, Activity, SUCCESS! 12. Gather ContentContent Curator = Hunter Gatherer ByronU A degree in Attitude, Activity, SUCCESS! 13. Create ContentWrite articlesMake videosPost statistics and analysesBe creative Let your personality shine through!! ByronU A degree in Attitude, Activity, SUCCESS! 14. Deliver ContentBalanceFind and share content that REALLY helps youraudienceor is REALLY interestingPersonal vs ProfessionalByronU A degree in Attitude, Activity, SUCCESS! 15. Deliver ContentFrequency Quality vs QuantityMore isnt always better ByronU A degree in Attitude, Activity, SUCCESS! 16. Deliver ContentFrequency Quality vs QuantityListenShareRespondByronU A degree in Attitude, Activity, SUCCESS! 17. ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS!ByronU A degree in Attitude, Activity, 18. ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS!ByronU A degree in Attitude, Activity, 19. Deliver ContentBlog Topics Hwy 290 Expansion Cy-Fair ISD School Year Calendar Coles Crossing Soccer Fields RetentionByronU A degree in Attitude, Activity, SUCCESS! 20. Deliver ContentFacebook Insights gives the ability to measurereach and interactions with our Facebookcommunity ByronU A degree in Attitude, Activity, SUCCESS! 21. Deliver ContentModerate Mak sure yu reed your posts befureyou hit srnd. ByronU A degree in Attitude, Activity, SUCCESS! 22. Deliver ContentModerate Mak sure yu reed your posts befureyou hit srnd.Its your BRAND! ByronU A degree in Attitude, Activity, SUCCESS! 23. Final ThoughtsDevelop a point of view that is uniqueTake risksExperiment with your content. It is ok to fail.Have funByronU@cbunited.comByronU A degree in Attitude, Activity, SUCCESS! 24. Thank YouGreat Results are the Sum of Small Things,Done Well, Repeatedly -Floyd Wickman ByronU A degree in Attitude, Activity, SUCCESS!