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5 Great Social Media Strategies

for Business Owners

•Social-networking has transformed personal interaction.

•As a business owner, where do you stand on the social media platform?

•Businesses know they should use it, but they don’t know why.

•Social media for businesses can be effective with a strategy and a purpose behind it.

•The key to being successful with social media is targeting your customers and connecting with them on a personal level.

•The first step is to build a loyal following.

•Encourage your customers to “like” your Facebook page, “follow” your Twitter handle, connect with you on LinkedIn, etc.

•Display window clings on your storefront that encourage customers to find you online.

•Once you’ve gained a following, you’ll have targeted exposure to qualified customers.

Building a Following

•This is the most-popular use for social media.

•Everyone likes something for free, so promote special offers on your social media page so to encourage followers.

•Releasing coupons and discounts periodically is a great way to keep followers over time.

•Don’t get too spammy, and make sure your discounts are worthwhile or customers won’t want to follow you.

Special Offers

•When your business is releasing a new product, tell your social media followers first!

•Let them know when the product will arrive to ensure a long line at your store on the day of the launch.

•Use your profile pictures for advertising—if you have window graphics or banners promoting the new product, your online presence should look the same.

New Product Promotion

•Contests are a great way to get customers to interact with you.

•Ask customers to post pictures using your products, or ask for advice regarding new products or marketing campaigns.

•A prize for the best response generates buzz for your company and your social media page.

•It also provides useful feedback straight from your end-user.

•Hang a banner in your store that lets customers know about the contest.

Hosting Contests

•Social media can increase sales as you are exposed to a greater variety of people.

•Be careful, as users don’t like businesses that spam (they will “un- like” you very quickly).

•More-professional sites like LinkedIn are a great tool for reaching out to corporate clients.

Sales and Business Development

Feel like an expert now? Great!

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