Grains & Legumes Nutrition Council ANNUAL REVIEW 2016 – 2017 · Grains & Legumes Nutriti on...

ANNUAL REVIEW 2016 – 2017Grains & Legumes Nutrition CouncilTM Limited (GLNC)

Grains&LegumesNutritionCouncilTM Annual Review 2016 – 20172

Grains & Legumes Nutriti on CouncilTM

ABN: 22 117 442 510A: Level 1, 40 Mount Street, North Sydney NSW 2060 T: 1300 472 467 (Australia only) or +61 2 9394 8661E: [email protected]: www.glnc.org.au

HIGHLIGHTS 3

STRATEGIC PLAN 4

CONTRIBUTORS 5

2016 - 2017 PROJECT INVESTMENTS 6

CHAIR’S ADDRESS & YEAR IN REVIEW 8

THE YEAR AHEAD 10

MANAGEMENT & BOARD 11

C O N T E N T S

Grains&LegumesNutritionCouncilTM Annual Review 2016 – 2017 3

GLNC MEDIA REACH increased by

96% and VISITORS TO THE GLNC

website grew by

18%significantlyexceedingKPI’s

83%of Contributors believe GLNC offers strategic

partnerships and opportunities for their

organisation1

100%of Contributors believe GLNC is a relevant

partner for their organisation1

GLNC’s social community grew to over

50,000

GLNC STAKEHOLDERS BELIEVE THE ORGANISATIONPROVIDES A UNIQUE SERVICE, IS VISIBLE WITHIN THE INDUSTRY, RESPONSIVE, CREDIBLE & PROACTIVE1

GLNC’S SCIENTIFIC DATABASE CONTAINS OVER

3,000NUTRITION AND HEALTH

PAPERS RELATING TO GRAINS AND LEGUMES

83%of Contributors believe GLNC is becoming more active in the industry1

+44GLNC’s Net Promoter Score increased by 29 points in FY17 to +441


E V I D E N C E

GLNC maintains evidence-based scientificdatabaseexpertisein

the role of grains and legumes in a healthy, balanced diet to reduce

risk of chronic disease. GLNC tracks existingandemergingscientificresearchandreviewspopulationstudies to underpin engagement andcommunicationmessages.

M A R K E T I N S I G H T S

GLNCidentifiesandmonitorsmarket issues and and tracks opportunitiesrelatedtohealthandnutritiontosupportthegrains industry in producing foods that will reduce risk of chronic disease. GLNC tracks changes in the food supply, consumerattitudesand

behaviouraswellasregulations,policy and public health

recommendationsrelatedtograins and legumes.

I N D U S T R Y E N G A G E M E N T

GLNC is a key strategic partner forindustry,providingexpertadvice and insights to support

thedevelopmentandpromotionof healthier grain and legume foods. Stakeholders across the supply chain include growers, traders, handlers, processors, regulators, manufacturers and

retailers.

C O M M U N I T Y E N G A G E M E N T

GLNCactivelyengageswithkeyinfluencersofconsumerattitudesandbehaviourtoraise awareness of the role of grains and legumes in a healthy, balanced diet and

reduce risk of chronic disease. Influencersincludegovernment,

key opinion leaders, not-for-profitorganisations,healthcare professionals, retailers, themediaandultimately

consumers.

M I S S I O NGLNC promotes the role of grains and legumes as part of a balanced diet

cultivatinggoodhealththroughevidence-basedinformation

V A L U E SIntegrity–ensureanethical,scientificandevidence-basedapproach

Trust–buildtrustwithstakeholdersandthecommunitywiththeinformationweprovideCredibility – maintain independence and standing amongst stakeholders and the community

V I S I O NGLNCistheindependentauthorityonthenutritionandhealthbenefitsofgrainsandlegumes

S T R AT E G I C P L A N : 2 0 1 7 – 2 0 1 9

S T R AT E G I C P R I O R I T I E S

Enjoy legumes at least 2 – 3

times each week

Enjoy grain foods 3–4 times a day, choosing

at least half as whole grain

or high fibre grain foods


GLNCisanot-for-profitcompanylimitedby guarantee and a recognised health promotioncharity.GLNCissupportedbyContributorsfromtheentiregrains and legumes value chain including growers, researchorganisations,foodmanufacturersandindustryassociations.RepresentingtheAustralianand New Zealand industry, GLNC Contributors arepartofapowerful,collectivevoiceadvocatingthenutritionandhealthbenefitsofgrainsandlegumes in Australian diets.

C O N T R I B U T O R S

Contributors ranked MEDIA RELEASES EVENTS and the GLNC WEBSITE as the most important services GLNC

provides1

GLNCisanot-for-profitcompanylimitedby guarantee and a recognised health promotioncharity.GLNCissupportedbyContributorsfromtheentiregrains and legumes value chain including growers, researchorganisations,foodmanufacturersandindustryassociations.RepresentingtheAustralianand New Zealand industry, GLNC Contributors arepartofapowerful,collectivevoiceadvocatingthenutritionandhealthbenefitsofgrainsandlegumes in Australian diets.

C O N T R I B U T O R S


2 0 1 6 – 2 0 1 7 P R O J E C T I N V E S T M E N T SEVIDENCE MARKET INSIGHTS

1 Australian Nati onal Nutriti on Survey

The research studies commenced in FY16basedontheNationalNutritionSurvey and the whole grain database have successfully been published in PublicHealthNutrition2 and the Journal ofFoodComposition3. The research wasalsopresentedattheNationalDietitiansAssociationConferencethisyear along with a paper about Sweet Lupin4. Through research links with the University of Wollongong, access to the Illawarra Health Track survey was granted and analysis of the baseline data has commenced.Thisresearchwillcontinueinto FY18.

2 Fibre Study & Legumes Database

EdenBarrett,aPhDcandidatesupportedby GLNC, has successfully published a paperinNutritionandDietetics5, based onherworkexaminingCerealFibreintake in Australia, a secondary analysis ofthe2011-2012NationalNutritionandPhysicalActivitySurvey.

Inaddition,GLNCandresearchersfromthe University of Wollongong have together formed a database of the legume content of Australian foods. This is important work as global databases are yet to include legume content data withthisstudyaimingtoexpandthemost recent database, AUSNUT 2011-13, to delineate legume content of foods and food products. The database will allowinvestigationoflegumeintakeandassociationswithanthropometricmarkers. The work has been published as an abstract6 and presented at the NutritionSocietyofAustralia’s40thAnnualScientificMeetingin2016.

3 AdvocacyGLNChastakenanactiveroleinadvocacyinFY17completingsubmissionsonVitamin D in breakfast cereals, Lupin as anallergen,formingapositionregardingHealthStarRatingandinvolvementintheHealthy Food Partnership working party. BasedonNutritionScienceoutcomes,anapplicationforinclusionoftheRapidIntegrated Fibre Method in the Food StandardsCodewasdraftedbyGLNCandsubmittedtoFSANZinSeptember2016. This project is currently pending an AOAC standard number. GLNC also maintainedcontactwithFSANZinrelationtoTheCodeofPracticeforWholeGrainIngredient Content Claims.

KeytothebusinessinFY17wasGLNC’sparticipationintheHEALTHGRAINForumreviewofthewholegraindefinitionandDaily Target Intake. GLNC has also worked to support research on developing an analyticalmethodtoassesswholegraincontentoffoods.Bothprojectswillextendinto 2018.

4 Consumpti on StudyThe triennial Consumer survey of consumptionofandattitudesrelatingto grains and legumes is a major project for GLNC. The research was conducted inMarch2017withdisseminationtoContributors and a media launch which willseethisprojectcontinueintoFY18.Keyfindingssuggestfewerpeopleareavoidinggrainfoodsandconsumptionhasplateauedafterasignificantdecline was observed in the previous study in 20147.Legumeconsumptionamong Australians has increased to 28%, a pleasing result following the InternationalYearofthePulse.

5 Reporti ng & Contributor Engagement

Throughregularmeetingsandelectroniccommunications,importantrelationshipswith our Contributors have been maintained. GLNC takes pride in delivering Weekly Media Reports and a quarterly summary analysis. GLNC’s FY17 product audit reviewed breakfast cereals, canned and dried legumes and bars available in major Sydney retailers. The audit provides up-to-date evidence on the grain and legume foods available to Australians, helpingGLNCtohighlightnutritionalbenefitsanddebunkcommonmyths.Forexample,64%ofbreakfastcerealswereatleast a source of whole grain, 85% a source offibreand68%containedlessthan2teaspoons of sugar per 40g serve. Trends and Insights Reports on Snacking and Fad Diets were also delivered to Contributors in FY16, providing current insights into topical areasofconsumerinfluencewhichhaveboth favourable and unfavourable impacts ongrainandlegumeconsumption

Reporti ng & Contributor

maintained. GLNC takes pride in delivering

major Sydney retailers. The audit provides

example,64%ofbreakfastcerealswereatleast a source of whole grain, 85% a source

Diets were also delivered to Contributors in FY16, providing current insights into topical

both favourable and unfavourable impacts


INDUSTRY ENGAGEMENT

6 Impact Assessment of the Code of Practi ce

A three year impact assessment of the GLNC Code ofPracticeforWholeGrainIngredientContentClaims (the Code) revealed that the Code has been successfulinpromotingupdatesandcompliancewithintheindustry.Additionally,sincetheCodewas launched in 2013, Registered Users have added more than 100,000 tonnes of whole grain to the food supply through new and reformulated products. GLNCheldanindustrybriefingeventinNovember2016 to showcase these impressive results. As of 30th June 2017 there were 25 Registered Users and 521 Registered Products in Australia and New Zealand, a 39% increase in registered products compared to the previous year.

7Reputati onal Tracking Study Conducted with key stakeholders in February 2017,thereputationaltrackingstudyfocusesona Net Promoter Score which increased 29 points to +44 compared with FY16 – the FY16 target was an increase of +5 points. This study reviews the perceived GLNC brand, Contributor engagement, returnoninvestment,mediainfluenceandoverallperceptionandsatisfaction.Thisstudyisconductedannually and is just one of the many ways that GLNC reviewsqualityandperformancemeasures.Keyinsigths are featured on page 3 of this report.

8 Internati onal Year of the PulseTowrapuptheInternationalYearofthePulse(IYP),GLNCranalegumeinfluencereventinFebruary2017 showcasing a range of Contributor products, markettrendsandinnovationinthelegumecategory. The event reached a total of over 700,000 consumersonlineasaresultofpromotionalcollateral.

During IYP, GLNC tracked Australian media coveragewith282articlesreachingatotalofnearly26millionconsumers.ThenumberofarticlespeakedinJanuary2016with65articlesmonitoredandalthoughthelowestnumberofarticleswererecordedinAugust(just7articles),collectivelythesesawthehighestreachoftheentireyear.Coverage was mostly consumer focused and there was a nearly even split of 47% Metro and 53% Regional coverage – showcasing the IYP message Australia wide. GLNC promoted a total of 76 posts onFacebookmentioning#IYPor#lovepulses,achieving a total reach of over 210,000 with 7% engagement. Overall, legumes coverage increased by51%from250articlesin2015to489in2016.

COMMUNITY ENGAGEMENT

6A three year impact assessment of the GLNC Code ofPracticeforWholeGrainIngredientContentClaims (the Code) revealed that the Code has been successfulinpromotingupdatesandcompliancewithintheindustry.Additionally,sincetheCodewas launched in 2013, Registered Users have added more than 100,000 tonnes of whole grain to the food supply through new and reformulated products. GLNCheldanindustrybriefingeventinNovember2016 to showcase these impressive results. As of 30June 2017 there were 25 Registered Users and 521 Registered Products in Australia and New Zealand, a 39% increase in registered products compared to the previous year.


It has been a year of considerable change in the Governance structure of GLNC. At the 2016 AGM the Board was restructured andtheAustralianExportGrainsInnovationCentre(AEGIC)commencedasFoundationMember.GLNC’sGeneralManager, Michelle Broom, resigned with reluctance on 31st May 2017 due to her relocationoverseas,howeverinhertwoyeartenureinthisposition,Michellemadeconsiderableprogressinimplementingboth the 2014-2016 and 2017-2019 strategic plans. Following Michelle’s resignation,theBoardwelcomedDrSara Grafenauer to the General Manager positiononthe1st June. Sara brings toGLNCahighlevelofexperienceinNutritionandthefoodindustryandhasensuredacontinuingfocusontheoperatingplanandservicetoContributors.

TheassociationwithAEGICprovidesnewopportunitiesforGLNC.AEGIC’sroleisto increase the value of Australian grain and sees a strong alignment with GLNC toprovideevidencebasedinformationonthenutritionofgrainsandlegumes,inconjunctionwiththeprovisionoftechnicalinformationonperformanceofgrainforspecificmarketsandproducts.GeneralManager Michelle Broom presented at the AEGIC Wheat Seminar in Taiwan in April 2017 and feedback demonstrates the increasing interest in that market for thevarietyofinformationonnutrition

and food safety that GLNC has developed. GLNCisworkingwithAEGIC,particularlythroughtheAEGICSydneyoffice,ona number of projects to support the Strategic Plan which will be further developed through 2018.

Human health and the role of diet continuestobetopicalinAustralianmedia.GLNC’scommunicationandsupport have contributed successfully on major issues, including involvement in communicatingafavourablestudyfromHarvard,whichfocusedontheassociationbetween elevated risk of type 2 diabetes andaglutenfreediet.Inaddition,themedia generated by GLNC’s Industry BriefingDayin2016,participationinthe Healthgrain Forum and a successful media campaign on the importance of consumingcerealfibre,hasaddedtothepublic message on increasing whole grain consumption.Finally,GLNC’ssupportofIYPandpromotionoftheroleoflegumesas part of a sustainable food future has helpedtofurtherraisetheprofileofpulsesand legumes.

Highlights of the year include…

• A three year impact assessment oftheCodeofPracticeforWholeGrainIngredient Content Claims.

• The2017Consumption&AttitudesStudy.

• Successfulcontributiontoandsupportof IYP.

• An increase in GLNC media reach of 96%on FY16.

I would like to thank the Contributors fortheircontinuedsupportinwhathasbeen a challenging year of change. I acknowledge the support of my fellow Board members, General Manager’s Sara Grafenauer and Michelle Broom and Company Secretary Emma Walczak.

I also acknowledge the support of the Board and Management at AEGIC for their commitment to support the work of GLNC’s provision of technical services.

GLNCiswellplacedtocontinuetodeliverimportant outcomes for Contributors and the grains and legumes industry in the year ahead.

Terry Enright, Chair

OnbehalfoftheGLNCBoardandManagementIampleasedtoprovidethisoverviewofGLNCactivityforthe 2016 – 2017 Annual Review. This year saw the start of the 2017-2019 Strategic Plan which has already delivered considerable results in key areas.

C H A I R ’ S A D D R E S S


E X P E N D I T U R E S U M M A R Y F Y 1 7

G E N E R A L M A N A G E R ’ S Y E A R I N R E V I E W

FoundationContributorSubscription44%

Grants & Other Income 6%

Interest Received0%

I N C O M E S U M M A R Y F Y 1 7

Evidence2%

ContributorSubscription50%

Governance & Compliance

28%

Market Insights 11%

Community Engagement 3%

As General Manager during FY17, Michelle Broom led an impeccable team with Rebecca Williams being promotedtoNutritionManagerinJune2016andAlexandraLockejoiningtheGLNCteamsoonafterintheCommunicationsandMarketingrole. Michelle resigned from GLNC in May2017aftertwosuccessfulyearsforgingrelationshipswithindustryandcementingGLNC’spositionastheexpertinthefieldofgrainsandlegumesnutritionandadvocacy.

Overheads 51%

Industry Engagement 5%


T H E Y E A R A H E A DKeyresultsfromthe2017ConsumptionandAttitudestudywillguidetheyearaheadintermsofactivitiesandcommunicationmessages.Thenumberofpeoplelimitinggrainfoods decreased from 60% in 2014 to 47% in 2017 and this measure signals a change in attitudetowardsgrainbasedfoods.Consumptionlevelshavenowalsoplateauedwithanaverageofsixservesofgrainfoodseatenperday,justunderfourservescomingfromcoregrainfoods(i.e.bread,breakfastcereal,pasta).However,withonlytwoofthosesixservesbeingwholegrainorhighfibreoptionsandthesameamountcomingfromnon-core grain food choices (pizza, pastries, cakes), there needs to be a greater emphasis on bettergrainfoodchoicesforallAustralians.

Goingbacktobasicswithmessagesaboutfibremakessensebecauseparticipantsindicatedtheylookforfibreclaimsonpack,evenmoresothanclaimsaboutproteinandglycaemicindex.AndAustraliansremainconfusedaboutthistopic,openingupanopportunityforclearandinnovativemessagesfromGLNC.Encouragingly,anincreasingnumberofparticipantsreportedconsuminglegumes–upfrom20%in2011to28%in2017 with baked beans, legume soups and dips the most popular sources. Consumer understandingofthelegumefoodgroupisanareaofinterestforGLNCandapotentialresearch project in FY18.

In FY18 there are a number of large projects lined up for GLNC, working increasingly withMillers,networkinginternationally,continuingtohighlighttheCodeofPracticeforWhole Grain Ingredient Content Claims and working to increase consumer engagement.


Rebecca WilliamsNUTRITION MANAGER

RebeccajoinedGLNCastheNutritionCommunicationsOfficerinJuly2015andwasappointedNutritionManagerin2016.RebeccaholdsaMasterofNutritionandDieteticsand Bachelor of Science (Physiology) from the University of Sydney.RebeccahasexperienceworkingasanAccreditedPractisingDietitianacrossvariousnutritionpracticeareasincluding research, public health and industry.

AlexandraLockeMARKETING&COMMUNICATIONSMANAGER

AlexandrawasappointedMarketing&CommunicationsManagerinJuly2016andhasexperienceworkingintheUKandAustraliaacrosstheFMCG&RetailindustriesinMarketing,CommunicationsandProductDevelopment.AlexandraholdsaBachelorofScienceinFoodMarketingManagementandaPostGraduateCertificateinDigitalCommunications.

G L N C M A N A G E M E N T

Michelle BroomGENERAL MANAGER

MichellewaswithGLNCforfiveyears,threeasNutritionProgramManagerandtwoasGeneralManageruntilMay2017,whenshelefttheorganisationtomoveoverseas.Michelle is a member of the Global Whole Grain Summit CommunicationsCommitteeandwasanactivememberofthe2016InternationalYearofPulsesglobalandnationalcommittees.Michellehasworkedinrolesinfivedifferentcountries around the world and has a background in both corporateandpublichealthdieteticshavingworkedforKellogginAustraliaandBritishColumbiaHealthinCanada.MichelleholdsaMasterofNutritionandDietetics,aDiplomaofEducationandaBachelorofScience(Chemistry).


G L N C B O A R D

Steve MarshallDIRECTOR

Steve was appointed to the Board in December 2005. With a background in food science and technology management, SteveheldseniorpositionsatGoodmanFielderfrom1993until2000,previouslyservingasaChairfortheAustralianExportGrainsInnovationCentreuntil2016andDirectorandDeputyChairfortheRuralIndustriesR&DCorporationfrom2002until2008.StevewasalsoaDirectoroftheAustralianRuralLeadershipFoundationfrom2005to2007andwastheDeputyChairofGRDCuntil2011.

Robyn MurrayDIRECTOR

Robyn was appointed to the Board in January 2012. Robyn has 30 years’experienceinthefoodindustry,leadingR&DprogramsforGeorgeWestonFoods,CampbellArnott ’sandKellogg’s.RobynhashadaparticularfocusinInnovation,ProductDevelopmentandNutrition,locallyandglobally.SheholdsaBachelorofScienceinFoodTechnologyandaMastersofCommerceinMarketingfromthe University of New South Wales, Sydney.

Terry EnrightCHAIR

Terry was appointed Chair of GLNC in October 2016. He is a former Chairman of the Grains Research and Development Corporation(GRDC).ChairmanoftheAustralianExportGrainsInnovationCentre,anIndependentDirectoroftheAustralianLivestockExportCorporation(Livecorp),immediateformer director of Grain Producers Australia, Chair of the WesternAustralianCrawfordFundCommitteeandamemberof the Board of Directors. Terry has served in a number of Agriculture-relatedpositionsincludingasacommissioneroftheExportWheatCommission.


Ron StoreyDIRECTOR

Ron was appointed to the Board in October 2016 and brings 35years’experienceintheAustraliangrainsindustrytotheGLNCBoard.Hespent15yearsasheadofgrainmarketingat AWB Limited and since 2000 has run his own agribusiness consultingpractice.HeisalsoaDirectoratPulseAustraliaand Mallee Sustainable Farming, Director for AEGIC and was a Director and Chairman at Australian Grain Technologies. In the 2002-2014 period, Ron was involved in introducing onlineinformationandtoolsforthegrainsindustry.Ronretains a grain growing interest in his family farm.

MatthewMacfarlaneDIRECTOR

MatthewMacfarlane(BComGAICDCA)wasappointedtotheBoard in October 2016 and is a Co-founder and Investment Director at Yuuwa Capital, a Perth based $40m early stage venturecapitalfundlaunchedin2009.Matthasbeenbothan investor and an entrepreneur in early stage tech startups; activelyparticipatinginthestartupeco-systeminPerthforover 10 years, working in a hands-on capacity with startup companiestoassistinbuildingteams,acceleratinggrowth,achievingmilestonesandsecuringadditionalfinancing.MattisalsocurrentlyadirectoratSpacecubedVentures(co-working space), PetRescue (Australia’s most visited charitywebsite),iCetana(videoanalytics)andAgworld(farmmanagementsoftware).

Alick OsborneDIRECTOR

Alick was appointed to the Board in October 2016. With significantexperienceintheAustraliangrainsindustry,Alickhas spent more than 12 years in senior management roles atLouisDreyfusCommoditiesinAustralia,includingtwoyears as Managing Director. He is also a past president of the AustralianGrainExportersAssociationandhasexperienceinothercommoditiesincludingthreeyearsasCEOofTullySugarLimited.AlickiscurrentlytheCEOofSeasolInternationalPtyLtd.

References1. Grains&LegumesNutritionCouncilTM.2017ReputationalTrackingStudy.Unpublished:2017.2. Galeaetal(2017)WholegrainintakeofAustraliansestimatedfromacross-sectionalanalysisofdietaryintakedatafromthe2011–13

AustralianHealthSurvey.PublicHealthNutrition.3. Galeaetal(2016)UpdateofadatabaseforestimationofwholegraincontentoffoodsinAustralia.JournalofFoodCompositionandAnalysis

50 (2016) 23–29.4. Broom et al (2017) Determining the nutrient content of a new whole food: Australian sweet lupin, Nutr Diet, 74: 9–49.5. Barrettetal(2017)CerealfibreintakeinAustralia:Secondaryanalysisofthe2011-2012NationalNutritionandPhysicalActivitySurvey.Nutr

Diet, 74: 9–49.6.Rossetal(2017)AsystematicapproachtoestimatelegumecontentofAustralianfoods.JournalofNutrition&IntermediaryMetabolism8;

60e121 p837. Grains&LegumesNutritionCouncilTM.2017Consumption&AttitudesStudy.Unpublished:2017.

Report prepared by Dr Sara Grafenauer, General Manager of GLNC (June 2017 - present)

A copy of this document can be found on the Grains & LegumesNutritionCouncilwebsite:www.glnc.org.au

™Grains&LegumesNutritionCouncillogoandGrains&LegumesNutritionCouncilaretrademarksofGrains&LegumesNutritionCouncilLtd.

For further information please contact: Grains & Legumes Nutrition CouncilTM

A: Level 1, 40 Mount Street, North Sydney NSW 2060 T: 1300 472 467 (Australia only) or +61 2 9394 8661 E: [email protected] W: www.glnc.org.au

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