Googleanalytics 100718122720-phpapp02

Google AnalyticsGoogle Analytics


Introductions


Summary

• Two day workshop

• Supporting material

• 2 hours of follow up support


Summary of the workshops

• Day 1– Introduction to Google Analytics

– Setting up Google Analytics

– Understanding & Interpreting Reports


Summary of the workshops

• Day 2– Understanding cookies

– Advanced Segmentation

– Custom Reporting

– Internal Site Search

– Goal analysis & verification

– Funnel Visualisation

– Event tracking

– Virtual Pageviews

– Revenue metrics & transaction tracking

– Conversion rate optimisation

– Pivot tables

– Exporting data

– Using regular expressions to filter reports

– Scheduling reports

– Tracking “non Google” Campaigns


Google Analytics History


Google Analytics Summary


Introduction to Analytics

• Data Quality

• Limitations


A tour of the Analytics interface


Enabling your account for Google Analytics


Account setup and integration with your website

• Legacy Code (Urchin)

• ga.js Code

• Asynchronous Code


Profile Settings


Integrating Google AdWords with Google Analytics

• Application of Cost Data

• Auto Tagging

• User Access for AdWords account

• Importing Conversions


Goal Setup

• URL Destination Goals– Head Match– Exact Match– Regular Expression Match

• Time on Site Goals

• Pages per Visit Goals


Goal Funnel Configuration


Transaction tracking


Advanced Profile filtering

• IP Address

• Bid override

• Referring URLs


User Access


Customised Variables and User-Defined Variables


Tracking external traffic


Cross domain tracking


“Super cookie” implementation


Using date comparison


Using Dimensions


Performance comparison


Alerts and Analytics Intelligence


Improving data quality


Visitor analysis


Site usage analysis


Using Site Overlay


Inbound traffic analysis


Key phrase analysis


Configuring your dashboard


Next Week


Any more questions?Rob Edlin

[email protected]

twitter.com/robedlinfacebook.com/robedlin

uk.linkedin.com/in/robedlin

twitter.com/niddocksfacebook.com/niddocks

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