Google Panda AlgorithmDetection & Recovery

YES = It is Possible to Get Traffic Back

William RockConversion Analytics Specialist

100% ToolSet Advocate ( Giving Webmasters A Competitive Advantage ) = #ROCKSTAR

IntroductionAreas of Expertise & Skills:I have a vast skill set gained through years of past experience and have been developing marketing strategies for companies on Google since 1998.

Specializing In: ● Conversion Analytics Strategy / Training● Business Marketing Seminars● Internet Marketing Strategy ● WebSite Design / Marketing Forensics / Security ● Video / Editing● ….. and Much More

William RockConversion Analytics Specialist

Can I Recover from the Panda Algorithm ?

Most People think they are DEAD in the water after a HIT to their overall TRAFFIC from the Big Bad Panda, however what most companies don’t realize is that they can recover if shown a few steps to add in their daily activities to drastically improve their Visitor Experience as well improve their overall Traffic and Rank…

Let’s Get Started :)

Reference @ MOZmoz.com/google-algorithm-change

When Did This Algorithm Start ?

Quick Note: The First Algorithm Update was called the Google Farmer Update, and then changed to

the Google Panda Update later in April 11, 2011. Reference http://moz.com/google-algorithm-change#2011

The name “Panda” comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.

@ https://plus.google.com/+NavneetPanda

READY 2 GEEK- OUT ?

Ebay.com - Traffic Drop

Ebay.com - Traffic Drop

Rank Loss Report

Forbes.com - Traffic Drop

Forbes.com - Traffic Drop

Rank Loss Report

KCStrings.com - Traffic Drop

KCStrings.com - Traffic Drop

KCStrings.com - Traffic Drop

Rank Loss Report

Site Speed Page TimingsGoogle Analytics: Behavior > Site Speed > Page Timing

Based on the findings below, we have identified a page that has a high load time. Let’s Dig into this page a little more to see what we can find.

Google Help Doc @ http://goo.gl/5dQHcU

Panda Poison

This Page is Currently Losing RankThe Page Load is Increased by the size of the Graphic that runs all the way down the page along with non optimized images at the bottom. This can be cleaned up and get the RANK Back.

Image vs. Content

No Longer a Graphic

Site Speed Page TimingsGoogle Analytics: Behavior > Site Speed > Page Timing

Now let’s take the changes we just completed and see what changed

Google Help Doc @ http://goo.gl/5dQHcU

What have we learned from this Algorithm Update ?

● We can review our own websites and look for areas we can improve.

● Let’s Not to be afraid of the BIG Bad Panda, it could be very Nice to your Traffic.

● The Google Panda Algorithm Update is NOT a Permanent Issue & CAN be fixed.

Why is this important for my Company ?

Google is going to continue to provide visitors with the best user experience. We are going to see the Google Panda as well many other quality score based adjustments in the future. Google is getting smarter with the use of the Knowledge Graph and Machine Learning.

It is important to stay current with your online presence, and provide your visitors the best user experience possible. At the End of the DAY we need qualified traffic that turns into a Sale.

Use Technology to your Competitive Advantage :)

Detailed Video from back in June 2014

How To Recover From Panda 4.0

Penalty Case Study (forbes.com) plus actionable tips you can use daily to increase your traffic.

Watch my Recorded #DEMO below

http://goo.gl/HkLQiG

Complete Tutorial - Blog

How To Recover From Panda Step By Step

All About the Google Panda Algorithmhttp://goo.gl/VZRQ41

Questions & Answers !This is where the Fun Happens :)