Google AuthorRank for Businesses (Rel=publisher) #pubcon
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Transcript of Google AuthorRank for Businesses (Rel=publisher) #pubcon
![Page 1: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/1.jpg)
By Ann Smarty,Community Manager atInternet Marketing Ninjas
Google AuthorRank Update for Brands(rel=“publisher”)
![Page 2: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/2.jpg)
![Page 3: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/3.jpg)
2007: Google’s ”AgentRank patent” + “digital signature” to assign the content to authors:
…
![Page 4: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/4.jpg)
2007: Google’s ”AgentRank patent” + “digital signature” to assign the content to authors:
![Page 5: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/5.jpg)
2011: Google updates “AgentRank patent” + *portable* “digital signature” to assign the content to authors:
![Page 6: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/6.jpg)
2011: Google updates “AgentRank patent” + *portable* “digital signature” to assign the content to authors:
![Page 7: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/7.jpg)
Google Plus was initially planned to connect all pieces together:
That’s a portable digital signaturethat is meant to connect all the rest of the web with
Via rel=“author”
![Page 8: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/8.jpg)
Google Plus is used to help Google discover *real* people behind the content and use various signals to measure this
*human* being’s authority
![Page 9: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/9.jpg)
Google has made it very clear they want *only* real people behind the
claimed content
![Page 10: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/10.jpg)
You can only use your *real* you when creating Google + account
![Page 11: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/11.jpg)
You can only use your *real* you when creating Google + account
You can only use your head shot if you want to see your content verified (no logos)
![Page 12: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/12.jpg)
But what to do if you are a BRAND / BUSINESS:
?
![Page 13: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/13.jpg)
Is there any way for web and corporate entities to
jump into Google AuthorRank update
which is most likely to be the FUTURE
?
![Page 14: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/14.jpg)
REL=“PUBLISHER”!
![Page 15: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/15.jpg)
REL=“PUBLISHER”VS
REL=“AUTHOR”
![Page 16: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/16.jpg)
REL=“AUTHOR”
TIES*PERSONAL* G+ PROFILE
TO *INDIVIDUAL
* ARTICLES
![Page 17: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/17.jpg)
REL=“AUTHOR”
TIES*PERSONAL* G+ PROFILE
TO *INDIVIDUAL
* ARTICLES
REL=“PUBLISHER”TIES
*BUSINESS* G+ PAGES
TO *THE WHOLE
SITE*
![Page 18: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/18.jpg)
REL=“AUTHOR”
*PERSONAL*
![Page 19: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/19.jpg)
REL=“AUTHOR”
*PERSONAL*
REL=“PUBLISHER”
*BUSINESS*
![Page 20: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/20.jpg)
REL=“AUTHOR”
CLAIMS*ARTICLES*
![Page 21: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/21.jpg)
REL=“AUTHOR”
CLAIMS*ARTICLES*
REL=“PUBLISHER”
CLAIMS*SITES*
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IMPACT ON SEARCH RESULTS
REL=“PUBLISHER”
![Page 23: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/23.jpg)
REL=“AUTHOR”
SEE*YOUR
HEADSHOT* IN SEARCH RESULTS
WHEN YOUR ARTICLE
COMES UP
![Page 24: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/24.jpg)
REL=“AUTHOR”
SEE*YOUR
HEADSHOT* IN SEARCH RESULTS
WHEN YOUR ARTICLE
COMES UP
REL=“PUBLSIHER”SEE
*YOUR G+ PAGE
SUMMARY* IN SEARCH
RESULTS WHEN SEARCHING FOR YOUR
BRAND
![Page 25: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/25.jpg)
REL=“AUTHOR”
*YOUR HEADSHOT*
FOR ANY SEARCH
QUERY
![Page 26: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/26.jpg)
REL=“AUTHOR”
*YOUR HEADSHOT*
FOR ANY SEARCH
QUERY
REL=“PUBLISHER”
*YOUR G+ PAGE
SNIPPET*FOR
NAVIGATIONAL QUERY
![Page 27: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/27.jpg)
REL=“AUTHOR”
![Page 28: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/28.jpg)
REL=“AUTHOR”
REL=“PUBLSIHER”
![Page 29: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/29.jpg)
THE BENEFITS OF
REL=“PUBLISHER”
![Page 30: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/30.jpg)
Better branding for navigational queries
![Page 31: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/31.jpg)
Better branding for navigational queries
Your site tied to your Google Plus page (which also affect rankings)
![Page 32: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/32.jpg)
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844
Better branding for navigational queries
Your site tied to your Google Plus page (which also affect rankings)
![Page 33: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/33.jpg)
Better branding for navigational queries
Your site tied to your Google Plus page (which also affect rankings)
Most important: Your brand identity tied to your G+ account!
![Page 34: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/34.jpg)
Most important: Connect your brand identity to your G+ account!
![Page 35: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/35.jpg)
IS THE FUTURE NOW?
![Page 36: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/36.jpg)
HARDLY…
![Page 37: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/37.jpg)
2012: ONLY 9% OF TECH BLOGS IMPLEMENTED
REL=“AUTHOR”
![Page 38: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/38.jpg)
Google authorship is not too fast
implemented, so Google has too little
data so far
![Page 39: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/39.jpg)
But Google does take both tags seriously:
![Page 40: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/40.jpg)
But Google does take both tags seriously:
Google has cherished the plans for 5 years now (and hasn’t abandoned them)
![Page 41: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/41.jpg)
But Google does take both tags seriously:
Google has cherished the plans for 5 years now (and hasn’t abandoned them)
Google is implementing rel=“publisher” very actively (G+ button has it by default)
![Page 42: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/42.jpg)
The Future is Near…
![Page 43: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/43.jpg)
![Page 44: Google AuthorRank for Businesses (Rel=publisher) #pubcon](https://reader037.fdocuments.in/reader037/viewer/2022110118/554ba229b4c905b3618b4b63/html5/thumbnails/44.jpg)
Thank you!
Contact us: 518-270-0854
Ann Smarty@seosmarty