Pubcon South 09
-
Upload
kenny-hyder -
Category
Technology
-
view
318 -
download
2
description
Transcript of Pubcon South 09
Old Brands – New Social Media
Presented by: Kenny HyderSenior Consultant, Position Tech
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Social Media Has Blown Up!
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Everybody Wants To Get Involved
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
We Know the Success Stories of the Big Brands...
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
But how do you do well in social if you’re not a major brand?
Scale It Down!
• If you’re not a large brand with a huge reputation, your goal shouldn’t be to compete with them!
• BUT – You can still be successful• The Key is to Target Your Audience
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Ex. If you’re a B2C ecommerce site, Digg.com might not be the place for you!
Figure out which sites are relevant for your market
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
ie. Do Your Homework!Source: quantcast.com
Social Media:
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
This can apply to so much more than Digg, Stumble & Reddit!
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
What DOES it apply to?- Niche Sites ( Tip’d, Boudica, Sphinn)- Forums- Blogs (Not just your own!)
*Key: You don’t have to make front page on digg, stumble, or reddit to do well in social!
Dominate the smaller sites first!
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Better to be a big fish in a small pond, than a small fish in a big pond
These sites are more relevant to your market anyway!
better traffic
better links
higherconversions
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Also, let’s not forget...
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
People are talking on twitter today about your niche, find those people & talk to them!
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
But Kenny, I WANT a frontpage on Digg!!!
ok...
The Answer: Be Creative!!!
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Example:
Conclusion
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
• Huge opportunity in social for ALL brands
• Find your niche, dominate it
• When you’re ready to go after the big fish, get creative & think about how you can contribute to the communities
Kenny [email protected], @kennyhyder
http://positiontech.com
Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder
Download: http://hyder.me/download/pubconsouth.pptx