Knowledge Graph and Authorrank iss smx
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The Importance of Knowledge Graph and Authorrank for International SEO Gianluca Fiorelli SEO & Web Marketing Strategist and SEOmoz Global Associate www.iloveseo.net
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Transcript of Knowledge Graph and Authorrank iss smx
The Importance of Knowledge Graph and Authorrank for International SEO
Gianluca FiorelliSEO & Web Marketing Strategistand SEOmoz Global Associatewww.iloveseo.net@gfiorelli1
Let me tell you a story
Quique and Luca. Luca is the barbarian with the puppets.
Dad!! Why? What? How? When?
Image from: http://www.bbc.co.uk/science/space/universe/questions_and_ideas/big_bang/
Dad!! Why? What? How? When?
Image from:http://www.universetoday.com/21563/milky-way/
Dad!! Why? What? How? When?
Image from: Star Wars Episode IV: A New Hope.
Dad!! Why? What? How? When?
Well... The Force is powerful in my kids.
The Web
The first Web Page ever:http://info.cern.ch/hypertext/WWW/TheProject.html
Organizing Knowledge
Linked Open Data on September 2011:http://commons.wikimedia.org
And then… on 05/16/2012
Google announced Knowledge Graph: http://itseo.org/10LcOqs
Knowledge Graph – Personalization Off
Google.it and Google.fr
Providing Knowledge Panels With Search Results
Knowledge Graph – What Google May Show
More about this patent in this post by Bill Slawski: http://itseo.org/17nctDh
Providing Knowledge Panels with Search Results (05-02-2013)
Knowledge Graph – Personalization On
Google MapsGoogle ImagesWikipedia & other Open Data Sources (note: Simón Pedro…)Google Knowledge BaseOther Nodes Disambiguation
Google.es
Knowledge Graph – Let’s focus on this…
Open Data
Knowledge Graph – Let’s focus on this…Some examples of Open and Linked Data in Spain
and Italy
Knowledge Graph – Let’s digg more
Knowledge Graph – What about Brands?
Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post here on SEOmoz: http://itseo.org/XoYBDj
Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post here on SEOmoz: http://itseo.org/XoYBDj
Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post here on SEOmoz: http://itseo.org/XoYBDj
Knowledge Graph – What about Brands?
Study by Tommy Redmond. Check his post here on SEOmoz: http://itseo.org/XoYBDj
Knowledge Graph – What about Brands?
Knowledge Graph – What about Brands?
Knowledge Graph – What about Brands?
Knowledge Graph – What about Brands?
Knowledge Graph – The G+ Local Connection
Knowledge Graph – Personal BrandingOk, these are congruent
But these ones? All UK TV related. WTF?!
Knowledge Graph – Personal Branding
SPYW in Google.comWhen will it be available in all the Googles?
Knowledge Graph – ORM
Knowledge Graph & Other Google Products
Knowledge Graph & Other Google Products
Knowledge Graph & Other Google Products
Knowledge Graph is implemented in
Google Now for better & faster
information searches
AuthorrankAll of a sudden on June 07, 2011
Google announces the Authorship Program: http://itseo.org/authorshipofficial
AuthorrankAnd then Google renewed an old
patent
Google Agent Rank Patent (last version filed): http://itseo.org/agentrankpatent
AuthorrankAnd what about these acquisitions?
AuthorrankAnd what really is this?
Google announces the Authorship Program: http://itseo.org/authorshipofficial
AuthorrankAnd what really is this?
Google announces the Authorship Program: http://itseo.org/authorshipofficial
AuthorrankThen SEOs started
AuthorrankA definition
AuthorRank means that your reputation as a content creator will influence the ranking of the search results. Not only that but AuthorRank can be used to make the link graph more accurate.AuthorRank combines the web of people with
the web of links to create a more savvy view of trust and authority that will be used to rank search results.What is Author Rank: http://www.blindfiveyearold.com/author-rank
Authorrank
Authorrank
Authorrank
AuthorRankis not
a ranking factor(yet)
Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote: http://itseo.org/authorrankdanny
Authorship
Author Search
Content Analysis
Google verified author
AnticipatePercent of use of rel=“author” is still
under two digits…
AnticipateGo for authoritative (or popular)
authors.Create their G+ profiles if needed
AnticipateAh, G+ Profiles passes PageRank
Use the Tom Anthony Author Crawler: http://itseo.org/AuthCrawler
AnticipateDiscover what Authors are linking to
your site
Use the Tom Anthony Author Crawler: http://itseo.org/AuthCrawler
AnticipateGive Google Plus a chance
AnticipateDigg in the Google Plus
Communities
Use tools like Circlecount.com: http://www.circlecount.com/
AnticipateOffer the Google+ Sign In in your
sites
How to? Go here: https://developers.google.com/+/
AnticipateUse Google Plus Comments
By default on Blogger. In WP you can use: http://itseo.org/WPGPlus
AnticipateAnd make social sharing stupidly
easy
Where are the buttons, Rand?!?Do like Roger the MozBot
AnticipateAuthorrank is not here… yet
But its philosophy is what matters
AnticipateBecome the thought leader in your
niche
