www.vlaanderen.be/informatievlaanderen

Google Analytics information about the Flemish geoportal “Geopunt”: the pro’s and con’s

Laura D’heer

Informatie Vlaanderen

308 municipalities

2068 private

partners

6.4 M citizens

978 public

partners

Federal & 3

regions

EU

Context from

Geopunt

3

> The Geoportal Flemish government

> Since november 2013

> Over-arching application

Business requirements

Legal requirements

> Accessible

GDI

Points of interest

API solutions

SDI Flanders

INSPIRE

Metadata

Maps & tools

Open Data

6000/day

INSPIRE Conference 2018 - Google Analytics for Geopunt

Web analytics tool

Who is your user

Free and simple

Activity of your website

Google analytics

Reliable and worldwide used

INSPIRE Conference 2018 - Google Analytics for Geopunt4

Answer to big questions

How many people visit my website?

Do I need a mobile-friendly website?

What websites send traffic to my website?

Where do my visitors live?

Which pages on my website are the most popular?

When and where are they leaving my website?

Which tools/pages do my visitors used the most?

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6

7

INSPIRE Conference 2018 - Google Analytics for Geopunt7

8

8

Change websiteAnd mark favorites

Change period

Temporal granularity

Hoover metrics for info

Hoover for more info

Switch reports…

…and see top 10

Export

-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Geopunt.be users and pageviews

Users Pageviews Expon. ( Users ) Expon. ( Pageviews )9

INSPIRE Conference 2018 - Google Analytics for Geopunt

Which browser?

Browser (top 5)

Chrome45%

Internet Explorer

24%

Safari14%

Firefox10%

Edge7%

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12

Search

Layers

BackgroundTools

Apps

Identify

….

Events

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Behavior USERS

Google analytics for Geopunt

Per Geopunt application

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Start up cost very low

Conclusions

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Extra effort to customize

Powerful for business

www.vlaanderen.be/informatievlaanderen

Come to

TrefdagDigitaalVlaanderen

29/11/2018 ICC Ghent