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Online Fundraising Workshop Budapest 2015

Kelly Zug

Introductions!

Would your current donors and community describe your organization the same way?

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Who are you?

What do you do?

Why is it important?

Imagine if you had to explain your organization to a potential funder in a clear and concise way.

What is GlobalGiving?

An online fundraising platform thatconnects charitable organizations around the world

to a large network of individual and corporate donors to raise money for their projects.

www.globalgiving.org

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400,000+Individual and Corporate Donors

$160+ Million

Since 2002…

Have  given….  

To…  

11,000+ projects withorganizations like YOURS

Through…  

2002GlobalGiving

Founding Year

60+Corporate Partners

2,400+Organizations

around the world

149Different Countries

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Corporate Partners

Gift Cards & Employee Giving � Cause-Marketing � International Vetting Disaster Relief � Facilitation of Grants

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Top Donor Countries

Current Projects in Eastern & Central Europe

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What does GlobalGiving do?

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Access and visibility to

potential donors worldwide

Tax Deductions for U.S. Donors &

GiftAid for UK Donors

1-on-1 Consultations

Frequent Webinars and

Tools & Training Blog

Multiple Bonus Days

Feedback and Donor

Management Tools

Strategizing Help for Fundraising and Campaigns

Outreach for Driving

Awareness and Donors to our

platform

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GlobalGiving Sustainability15 % Fee

2% Administration Fees

Keeps GlobalGiving sustainable as a nonprofit to provide for you

Reliable connection with worldwide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards U.S. tax deductions for donations

10% Resources and Access that Directly Benefit your Organization

Access to 400,000+ donors and 60+ Corporations

Donor Management Tools and Analysis

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Calendar of Organization Campaigns & Matching Days

Gift Cards, Reoccurring Donations, and Tribute Giving

Rewards and benefits for being active

Continuous Innovation

The majority of our donors cover at least a portion of the fee as they complete their donation.

Averages to 9% Fee

Why Online Fundraising?

Why Online Fundraising?

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Manage, expand, and engage your

network of donors  

One additional tool to the fundraising

strategies you already use

 

Network of ideas, tools, and

resources to increase

effectiveness  

Boost funds, transparency, and

awareness  

Difference between Offline and Online

Goals are still the same:   Creating and maintaining relationships   Building trust   Delivering a message   Giving people a reason to give   Continuing to increase and share your impact!

Strategizing Online

Online Fundraising

Success

Your Organization

STRATEGIZE

SHOW APPRECIATION

ENGAGE NETWORK

IDENTIFY & EXPAND

NETWORK

BEFORE Strategizing, Consider:  Past accomplishments of your organization   Capabilities & background of staff   Level of awareness and trust in the community   Evaluation of present and potential network

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Developing Your Strategy  PLAN! Online Fundraising doesn’t just happen.   Set realistic and measurable goals

•  Get 50 additional Facebook likes by a certain date •  Get 3 additional donors by next month •  Send out a monthly newsletter

  Plan annual calendar of campaigns •  Helps prevent donor fatigue •  Creates a SENSE OF URGENCY

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Identify your Network

YOU

•  Identify your network and the networks of your staff

•  Identify advocates to help you spread the word about your organization

•  Create a communications plan

•  Brainstorm who would be interested in your cause

CURRENT  AND  OLD  FRIENDS   UNIVERSITY  

PROFESSORS,  PEERS,  AND  NETWORKS  

INTEREST  GROUPS  AND  

CLUBS  

PAST  &  CURRENT  COLLEAGES  AND  JOBS  

FAMILY  

NEIGHBORS  

CHILDHOOD  TEACHERS  

CHURCH  GROUPS    

SPORTS  TEAMS  

BOOK  CLUBS  

GYM  BUDDIES  

FAMILY  FRIENDS  

Effective Outreach & Engagement•  Know your donors and why they give •  Personalize and tailor communication & emails •  Sort lists of donors (such as by past donation size or reasons for giving) •  Give donors a clear idea of what money is being used for

Email is still the largest drive of online giving at 33%

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Keep Up with Your Donors

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Project Reports

Holiday Campaigns

Photo & Video Competitions

Showing Donor Appreciation

  Send personalized thank you notes as soon as possible and personalize them   Share photos and beneficiary stories in project reports and through social media   Make donors feel like a crucial part of your organization and its success

46% of donors stop giving because they feel like their donations are not recognized or appreciated!

Displaying your Project

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Brevity is key. Put the

important things first!

Be specific and realistic on

how donation will make

impact

Use powerful and hopeful

imagery!

Evoke empathy, not

sympathy

Photos  Videos  Sta=s=cs    Personal  anecdotes      Beneficiary  Stories  

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Provides  meals    

Provides  for  one  child    

Trains  one  group  leader  to  start  and  manage  KIDS  support  group  

Running  costs  for  one  group    Summary  Provides  a  welcoming  and  safe  place  for  children  affected  by  their  parents’  alcoholic  substance  abuse.  We  run  aOerschool  KIDS  groups  where  children  can  learn  and    make  friends  in  a  safe  environment  with  trained  group  leaders  and  mentors.      

Compelling Project PageSpecific, action –oriented Description

Easy to understand, jargon-free, project specific

Close-up, High-resolution

photo

Tangible, realistic, varied goals Summary

Provide early education, breakfast, childcare, and psychological services for 455 disadvantaged preschoolers in Mexico City Metro Area whose working parents cannot afford them otherwise.

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GlobalGiving  UK  

How to Join GlobalGiving

Submit Application

Due Diligence Processing Post a Project!

Pass through the Open

Challenge!

www.globalgiving.org 1

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Documents to Complete an Application  Certification of Government Registration   Letter of Reference   Program Materials   Founding Document (with dissolution clause)   Disbursement Information   Financial Documents (2 years of financial statements and a current year budget)   Names of senior staff and board members

GlobalGiving’s Terms and Conditions

We accept Google Translate as an acceptable English translation of these forms. Please send questions to applications@globalgiving.org

Succeed in an Open Challenge  Test your online fundraising skills! Succeed and become a

permanent partner with GlobalGiving   Open Challenges occur multiple times a year! March, June, September, and December Requirements: Raise $5,000 (minimum) dollars from at least 40 unique donors Duration: 1 Month (or 2 weeks) At least one matching day during the 1 month period.

  Email further questions to inthefield@globalgiving.org   Free 1-on-1 Consultation with a GlobalGiving staff member

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15 Minute Break!

Some Ideas for the Open Challenge  Map your potential network and those of your staff

•  Identify and reach out to advocates

  Have your most loyal donors contribute early!   Connect with diaspora groups abroad   Personalize emails   Prepare videos and stories to share   Make donors an offer they can’t refuse   Eat for a Cause, using local restaurants

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Preparing for the a 1-Month Campaign

1.  Split into small groups, introduce yourself! 2.  Pick a project for the group to focus on 3.  Develop a strategy to raise (at least) $5,000 from (at

least) 40 donors in 1 month online 4.  What will you do Before, During, and After to make the

campaign a success and drive awareness 5.  Practice writing your concise project summary

Questions?

  Email further questions to inthefield@globalgiving.org   Free 1-on-1 Consultation

with a GlobalGiving staff member

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