Global subscriptions and smartphone forecasts (2015-18)

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Total smartphones by region (2015)


• There were a total of 2.74 billion smartphones in use worldwide at the end of 2015

• Equivalent to 37.4% penetration of the total estimated 7.32 billion mobile connections

• Smartphone data is based on total devices used in 200 markets worldwide

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62.6%

Smartphones Non-smartphones

Total smartphones by region (2015-18)


• By the end of 2018, the number of smartphones will have risen 1.74 billion to 4.48 billion

• Compound Annual Growth Rate (CAGR) of 17.8%

• Growth will centre on Africa, Asia and Latin America

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Region Country Smartphone net adds

% of total netadds

Asia China 434,370,560 24.9%

Asia India 410,990,570 23.6%

Asia Indonesia 76,164,521 4.4%

North America USA 57,202,116 3.3%

East Europe Russia 51,346,950 2.9%

Latin America Brazil 49,456,546 2.8%

Africa Nigeria 36,582,972 2.1%

Latin America Mexico 28,720,676 1.6%

Asia Philippines 24,961,424 1.4%

West Europe Italy 24,661,586 1.4%

Others Others 547,176,504 31.4%

Total Worldwide 1,741,634,425 100.0%

Top 10 countries by smartphone net adds (2016-18)


• The top 10 countries by smartphone net adds to 2018 will account for 68.6% of the total

• All except the USA and Italy can be considered developing markets

• China and India alone will account for almost half of total smartphone net adds over the period

Middle East & Africa smartphones (2015-18)


• The number of smartphones used in Africa is forecast to see CAGR of 27.8% to end-2018

• Nigeria and South Africa are forecast to dominate African smartphone shipments over the period

• The Middle East will see CAGR of 16.6%

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The Americas smartphones (2015-18)


• The number of smartphones used in Latin America will see CAGR of 19.6% to end-2018

• Caribbean will see 22.7% growth, followed by North America with 7.8%

• The number of smartphones in Latin America will surpass North America during 2018

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Asia Pacific smartphones (2015-18)


• Asia is forecast to see CAGR in smartphones of 20.1% to end-2018, with Oceania up 5.3%

• China will surpass 1 billion smartphones in use by end 2018

• At the same time, India will become the single largest market by annual growth in smartphone users

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Europe smartphones (2015-18)


• East Europe is forecast to see CAGR in smartphones of 15.9% to end-2018

• Russia alone will account for 58.8% of total smartphone net adds in East Europe

• West Europe will see CAGR of 9.8%

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Smartphones by OS (2015-18)*


• By the end of 2018, Android market share will rise 2.5 points to 74.4%

• Total of 2.36 billion Android smartphones in use in 20 key markets

• Apple will lose 0.7 point to 20.8% market share – 660.56 million smartphones in use

* Data from 20 key markets - Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Malaysia, Mexico, Russia, Saudi Arabia, South Africa, Spain, Turkey, UAE, UK and the US: Together accounting for approximately 71% of the total smartphones in use in 200 countries worldwide

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About the mobilesquared Databooks


For more information on the global smartphone market please see our latest Databook - Global subscriptions & smartphone forecasts by country (2015-18) - which includes individual forecasts for 227 countries and OS breakdowns for 20 key markets.

The report costs £499.00 / €645 / US$710 (excl. VAT where applicable)

Global subscriptions & smartphone forecasts by country (2015-18) is the first in a series of Databooks to be released by mobilesquared. Upcoming databooks include:

- Global A2P messaging forecasts (2015-18) - published May 2016

- UK mobile marketing forecasts (2015-18) - published May 2016

- Why I will never click on your mobile ad: UK mobile advertising forecasts (2015-18) –published June 2016

- Global OTT communication forecasts (2015-18) - published June 2016

- Global push notification forecasts (2015-18) - published July 2016

For more information go to www.mobilesquared.co.uk/databooks

Alternatively, please email [email protected] or call + 44 (0) 118 380 1601

http://www.mobilesquared.co.uk/databooks or call +44

mailto:[email protected]

Global subscriptions and smartphone forecasts (2015-18)

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