Global Food Fraud Prevention Adulterant-Substances and

CounterfeitingInternational Workshop on Alcoholic Authenticity and Safety

China Alcoholic Drinks Association, China National Center for Food Safety Risk Assessment (CFSA)

China National Research Institute of Food and Fermentation Industries (CNRIFFI)

Tuesday, November 10, 2015 – Beijing – 14:00 to 14:30

John Spink, PhDDirector & Assistant Professor, Food Fraud Initiative 反食品欺诈倡议主管、助理教授

Advisor, CFSA (SAFEA Program)

www.FoodFraud.MSU.edu Twitter @FoodFraud and #FoodFraud

*

East Lansing. Michigan, USA

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Massive Open Online Course (MOOC – free, open, online) 在线公开课（网课——免费、开放、在线）

• Food Fraud Overview, Two Session Course, offered biannually in May and November• 食品造假概览，两节课，• November offer bi-lingual in English and Mandarin Language 英语和中文

– 网站：www.FoodFraud.msu.edu

Graduate Courses (Online, Three Credits) 研究生课程（在线，3学分）

• Anti-Counterfeit & Product Protection (Food Fraud) 反食品造假及产品保护（食品造假）

• Quantifying Food Risk (including Food Fraud) 食品风险量化（包括食品造假）

• Global Food Safety (including Food Fraud) 全球食品安全（包括食品造假）

• Food Protection and Defense (Packaging Module)食品保护和防护（包装模块）

• Packaging for Food Safety 为食品安全做好包装工作

Certificate (Online, Four Courses Each) 证书（在线，每人四节课）

• Certificate in Food Fraud Prevention (Food Safety)预防食品造假证书（食品安全）

Master of Science in Food Safety (Online) 食品安全理学硕士

• 网站：www.online.FoodSafety.msu.edu

Curriculum 课程安排

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• Translation by local scholars and food safety experts

• 由各国食品安全专家和学者翻译

• Reference in their language (country)

• 为不同语言的国家提供参考信息

• Future translations planned• 计划下一篇文章翻译

Introducing Food Fraud including translation and interpretation to Russian, Korean, and Chinese languages食品欺诈介绍，翻译成俄语、韩语和中文

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Source: Food Fraud Think Tank Presentation, GFSI, 2012, 2013, 2014

TamperingOver-Runs

What is Food Fraud?

Food Fraud

Dilution Contaminant

Grey Market/ Theft/ DiversionCounterfeiting

Unapproved Enhancements

Mislabeling

Substitution

FDA/FR* “Economically Motivated Adulteration”

All FraudUK, EU, GFSI, China, ISO…

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Criminology: The Chemistry of the Crime犯罪学：犯罪的秘密

Detect检查

Deter 阻止

Prevent预防

Review Incidents事件概览

VulnerabilityAssessment脆弱性评估

Adulterants掺假物Tampering 篡改

Theft偷窃Over-runs尾单

Diversion改变用途Counterfeits造假

监管及监管空白受害人

造假机会

造假者

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Assessing anti-counterfeit countermeasures, several practical questions are necessary:

• Where is the product being compromised?• Where will the product be verified?• Who will verify it, using what methods?• How will you use the results of the

investigation?

Remember… some very basic countermeasures and features work and are valid… define the objective

Spink, J. Chapter 9: Overview of the Selection of Strategic Authentication and Tracing Programmes, Book: Fake Medicines Volume I: Economics and Policy, Editors: Wertheimer and Park, 2011

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Questions for any new company or government anti-counterfeiting program:

• Is the new system better at detection or deterrence of counterfeits than the current system?

• How will the counterfeiters circumvent the system? • Is there a simpler solution that still accomplishes many of

the benefits?• How will the counterfeiters use harvested components

to foul the legitimate supply chain?

Spink, J. Chapter 9: Overview of the Selection of Strategic Authentication and Tracing Programmes, Book: Fake Medicines Volume I: Economics and Policy, Editors: Werthheimer and Park, 2011 [In Press]

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Call to Action 呼吁行动• Academia 学术界

– Focus first on the motivation using behavioral sciences and criminology– 首先，利用行为学和犯罪学关注犯罪动机– Shift from intervention and response to prevention– 从干预和回应转向预防– Define the value of technology and countermeasures in terms of the impact on prevention– 明确技术和反制措施在预防造假方面的价值

• Industry 产业界– Discuss the topic with governments and non-governmental organizations– 与政府和非政府组织讨论该议题– Risk assessment shift to vulnerability assessment– 将风险评估转向对脆弱性的评估– Food Fraud Prevention focus– 预防食品造假的关注点

• Consider all types of fraud not just adulterants• 考虑所有类型的造假，而不仅仅是掺假• Begin by focusing on prevention not detection• 一开始就要关注预防，而非检测

• Governments 政府– Define Food Fraud rather than only addressing adulterants in laws not just in guidance documents– 制定法律，定义食品造假，而非仅仅在指导文件上声明解决掺假问题– Create and engage public-private partnerships – 建立并接触公私合作伙伴– Assess Food Fraud separately from Food Safety and Food Defense– 从食品安全和食品防护两方面分别评估食品造假

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Resources 资料来源• Food Fraud Reference Sheet • 食品造假参考表格

– http://foodfraud.msu.edu/food-fraud-reference-sheet/• Crime Triangle Introduction and Application to Food • 犯罪三要素介绍及其在食品问题上的应用

– http://onlinelibrary.wiley.com/doi/10.1111/j.1750-3841.2011.02417.x/abstract• Types of Product Fraud/ Food Fraud• 产品造假/食品造假的种类

– http://www.crimesciencejournal.com/content/2/1/8• Types of Counterfeiters/ Fraudsters • 伪造者/行骗者种类

– http://www.crimesciencejournal.com/content/2/1/8• Product Counterfeit Incident Clustering• 产品伪造事件集中展示

– http://www.crimesciencejournal.com/contet/3/1/3• Case Study of Food Fraud Incidents – Challenges of Enforcement• 食品造假事件案例研究——执法的挑战

– http://nopr.niscair.res.in/handle/123456789/11577

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Acknowledgements 致谢• MSU Online Master’s of Science in Food Safety: Director Melinda Wilkins, Ex-Director Julie Funk, Kristi Denbrock, Heather Ricks, Peggy Trommater, Heidi Chen,

Dr. Gary Ades, Chair Ray Goer• 密歇根州立大学食品安全学硕士：梅琳达·威尔金斯主任、前主任朱丽叶·凡客、克里斯蒂·登布洛克、海瑟·里克斯、佩吉·特罗美特、陈黑迪、各类·艾德斯博士、雷·果尔主席• MSU Veterinary Medicine: Dean Christopher Brown, Chair Ray Geor, Dr. Wilson Rumbeiha and Dr. Dan Grooms, Cindy Wilson• 密歇根州立大学兽医药系：克里斯托弗·布朗主任、雷·果尔主席、威尔森·朗贝哈、丹·格鲁姆斯博士、辛迪·威尔森• MSU Global: Associate Provost/ Executive Director Christine Geith, Jerry Rhead, Gwyn Shelle, Lauren Zavala, Associate Provost/ EVP Dr. Karen Klomparens,

Rashad Muhammad• 密歇根州立大学国际中心：副教务长兼执行主任克里斯蒂·盖斯、杰里·瑞德、金·舍尔、劳伦·扎瓦拉、副教务长兼执行副主任卡伦·科洛姆帕伦斯博士、拉沙德·穆罕默德• MSU Food Science: Chair Fred Derksen, Les Bourquin, Bradley Marks, Felicia Wu, VP of Research Ian Gray, David Ortega, Gale Strasburg• 密歇根州立大学食品科学系：弗雷德·德克森主席、雷斯·波尔金、布拉德利·马科斯、菲利希亚·吴、研究副主任易安·格雷、大卫·欧尔特加、盖尔·斯特拉斯伯格• MSU NFSTC: Dr. Scott Winterstein, Trent Wakenight,, Dr. Kevin Walker, Sandy Enness, Jen Sysak, Dr. Rick Foster, to name a few critical contributors and

supporters. • 密歇根州立大学NFSTC：斯科特·温特斯坦博士、特兰特·维克耐特、凯文、沃克尔博士、桑迪·厄尼斯、简·斯萨克、里克·佛斯特博士。上述仅为一小部分重要的贡献者和支持

者。• MSU Food Safety Policy Center: Dr. Ewen Todd• 密歇根州立大学食品安全政策重心：艾文·托德博士• MSU School of Packaging: Dr. Bruce Harte, Dr. Robb Clarke, Dr. Laura Bix, Dr. Paul Singh, Dr. Diana Twede, Dr. Gary Burgess, Dr. Harold Hughes, Dr. Mark

Uebersax, Dennis Young, and Director Joseph Hotchkiss• 密歇根州立大学包装学院：布鲁斯·哈尔特博士、罗波·克拉克博士、劳拉·比克斯博士、保尔·信博士、戴安娜·特维德博士、盖里·布尔吉斯博士、哈罗德·胡尔斯博士、马克·尤

伯萨克斯博士、戴尼斯·杨博士、约瑟夫·霍特奇克斯主任• MSU Communication Arts/ Consumer Behavior: Dr. Maria Lapinski and Dr. Nora Rifon• 密歇根州立大学交流艺术及客户行为系：玛利亚·拉宾斯基博士、诺拉·李芬博士• MSU Criminal Justice: Dr. Jeremy Wilson, Director Ed McGarrell, Dr. Justin Heinonen, Roy Fenoff, Zoltan Fejas, Barbara Sayre, and Sara Heeg• 密歇根州立大学犯罪与公平系：杰拉米·威尔森博士、艾德·麦克格雷尔主任、贾斯丁·黑诺能博士、罗伊·费诺夫、佐尔坦·费加斯、芭芭拉·塞耶尔、沙拉·海格• MSU Supply Chain Management: Dr. Cheryl Speier, Dr. Ken Boyer, Dr. John MacDonald, Chair David Closs, Dr. Stan Griffis, Dr. Judy Whipple• 密歇根州立大学供应链管理系：切尔易·斯佩尔博士、肯·波尔博士、约翰·麦克当纳博士、大卫·格罗斯主席、斯坦·格里弗斯博士、茱蒂·文波博士• MSU College Social Science: Dean Marietta Baba and Assoc Dean Chris Maxwell• 密歇根州立大学社会科学院：马里尔塔·巴巴主任、克里斯·玛克斯韦尔副主任• MSU College of Law: Dr. Neil Fortin and Dr. Peter Yu• 密歇根州立大学法学院：奈尔·福丁博士、皮特·余博士• MSU Program in Public Health: Director Michael Rip and Douglas C Moyer• 密歇根州立大学公共卫生项目：迈克尔·里皮主任、道格拉斯·C·莫耶尔• MSU Libraries: Anita Ezzo, Nancy Lucas, Kara Gust• 密歇根州立大学图书馆：阿妮塔·艾左、南希·卢卡斯、卡拉·佳斯特• MSU International Programs: Dr. Mary Anne Walker, Dr. John Whimms• 密歇根州立大学国际项目：玛丽·安妮·沃尔克尔博士、约翰·文姆斯博士• State of Michigan’s Ag & Food Protection Strategy Steering Committee: Dr. John Tilden, Brad Deacon, Gerald Wojtala, Byron Beerbower• 密歇根州农业和食品保护战略指导委员会：约翰·提尔登博士、布拉德·丁肯、杰拉德·沃耶塔拉、拜伦·比尔博维尔

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MSU Engagement 2015 2015密歇根州立大学参与项目

Outcome成果 Benefit收益 Commitment时间及费用安排

Graduate Course研究生课程

Share your knowledge and set direction of research分享您的知识，设定研究方向

Develop the internal talent to support initiatives in the AC space开发内在才能以支持沟通艺术空间的倡议

14 Weeks, online, May to August, ~$220014周，在线，五月-八月，费用： ~$2200

Executive Education执行教育培训

Share your knowledge and set direction of research分享您的知识，设定研究方向

Develop the internal talent to support initiatives in the AC space, meet other thought leaders (“invitation only” sessions for brand owners)开发内在才能以支持沟通艺术空间的倡议，接触其他思想领袖（对品牌所有者开放的“受邀参与”课程）

2 Days on-campus ($1950)September 22-23September 24-25February TBD校内2天课程($1950)九月22-23日九月24-25日二月（待定）

Multi-Client Studies多客户研究

Research the why’s of AC/D, understand underlying drivers研究沟通艺术和广告的各类问题，了解潜在驱动力

Uncovering the drivers may lead to new strategies to combat Counterfeiting揭露这些潜在驱动力或将有助于产生新的策略，以抗击伪造

Teleconference Meetings with option for on-campus e.g. Veterinary and Animal Product Fraud电话会议形式，或者在校上课举例：兽医和动物产品造假

MOOC网络课程

Engage global network of Food Fraud thinkers..接触全球反食品造假专业人士网络

Two, 2-hour on-line webinar format with assessment. Students earn an MSU “credential”.2小时网络在线讨论会，并接受评估；学生可获得密歇根州立大学的“证书”

November 10 & 17, 20142014年11月10日、17日

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Discussion讨论

John Spink, PhDJohn Spink 博士

个人邮箱：SpinkJ@msu.edu

Twitter: 推特：@Food Fraud and #FoodFraud

网址：www.FoodFraud.msu.edu

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