Global attractiveness brazil recruitment

Ranking Global Attractiveness

To measure the Global Attractiveness of different countries, the following question is asked to the international mobile workforce:

Which countries would you consider working in abroad? • Globally 199 million people would like to

work in Brazil.• Brazil is globally ranked 22th.

• Brazil is most popular in:• Panama 6th

position• Ivory Coast 7th

• El Salvador 8th

• Guatemala 8th

• France 11th

Source: Global Talent Mobility Survey 2011

Much global competition

On average, the global workforce prefers 7,8 countries to work in. Potentials for Brazil prefer -on average-15,5 other countries. The competition on the global labor market is high and very divers for Brazil. The biggest competitors are the English speaking countries like the USA, UK, Canada and Australia. In volume and similarity we see Portugal (due to the historical connection) and emerging markets like Russia, South Africa and China. In similarity we see countries from the same geographical area like El Salvador and Panama and the more ‘adventurous’ countries in Africa.


Global potential Brazil

50% of the labor potential of Brazil lives in India and China

The most labor potential (in volume) for Brazil lies in India. A quarter of everybody that wants to work in Brazil lives there, followed by China (24%) and the USA (13%).

Portuguese love BrazilBrazil is six times more popular with Portuguese than average. Brazil is more than average popular in the USA, Canada, Guatemala and Ivory Coast.


Popular industries & occupations


Characteristics potentials for Brazil


Mobility drivers to BrazilCountry Value Drivers (CVD)

The most import reason for the globaltalent that wants to work in Brazil is the ‘opportunity to broaden experience’, followed by ‘better career opportunities’ and ‘challenging oneself’.Looking at the country value drivers to Brazil, it’s notable that - in general -more than average all kind of drivers are mentioned. Only ‘to have a better standard of live’ scores less.

Ambitious and focused on careerThe overall view that appears is that people wanting to go to Brazil are ambitious and focused on work and career. Elements as getting a better standard of living, culture, language and ‘starting a new life’ are not the main drivers.


Top-10 relocation information

Talent that is interesting in Brazil, has more need (+15%) for information, than the global average. They make a calculated choice for a country and a company. For Brazilian companies who like to attract talent on the global market, it’s important to share full information with their potential talent.

The most important information is about housing and living. 64 Percent of Brazilians talent requests information about the standard of living, followed by accommodation (61%).

A online community and a specialsection on the website for foreignersis least needed.


Preferred cities and employers attractive to Brazillians potentials


To stay for a long time

More than three quarters of the potential talent prefers a fixed contract, followed by a temporary contract of 12 months or longer. That’s a logical result of the question: How long are you willing to stay abroad?

Almost half of the talent (43%) wants to stay for 5 years or more. Only 11 percent is looking for a challenge for 1 year or less. A temporary contract of flexible contract through a temporary agency would be a great Solution for this group.


Career > employer brand

We asked Brazilians “Which factors are important to you in your next job?”

The number one choice is ‘good career opportunities’, followed by ‘good salary’ and ‘good working atmosphere’. In comparison to the global workforce, are Brazilians more focused on ‘career opportunities’, ‘challenge of the job’, ‘responsibility and skilled managers’. Their scope is on the future, with important other motivators as ‘good salary’ and ‘good working atmosphere’.Interesting to see is that, in comparisonto other countries, ‘good education’, ‘variation in work’, ‘employer benefits’,‘international scope’ and the ‘employer brand’ is less important.

Brazilians prefer a career over an employer brand.


Number 1 recruitment channel: internet

We asked the Brazilian workforce “Which sources would you use when looking for a new job?” The most used recruitment channel in Brazil are jobs websites, followed by the ‘company website’. Those two channels dominate the landscape of recruitment channels.

Also online communities score more than average,in comparison to the global average. It’s remarkable that search engines score less than average, because the internet adoption as recruitment channel in Brazil is high.

In comparison to the global average, Brazilians still use papers to look fora new job. Also their personal network scores high.

Jobfairs and career eventsStay behind in comparison to the global average.


Global attractiveness Brazil

Brazil is hot, emerging en climbing on the global ranking of popular countries to work in. Number 22 globally and a total of 199 million people of the global workforce wanting to work in Brazil.

The global completion is high and divers. Brazil is considered among more than 15 other countries. Main competitors are the English speaking countries, other emerging markets, the regional area and the more ‘adventures’ countries. Half the global potentials for Brazil live in India and China.

What combines talent that wants to work in Brazil, is that they are ambitious and primary focused on work and career.

For international recruiting companies in Brazil, it is important to be open and complete withinformation and to give much attention to important relocation information.

Rio de Janeiro and São Paulo are important cities that attract global talent. These cities should be visible in the promotion of Brazil.

Brazil’s star is rising. With a good organization of the World Soccer Championship and Olympics, Brazil will be more top of mind, more a primary choice and get even a sharper global profile.

Brazil’s time has come….

Curious in your country?

I have put this presentation online to get in contact with everybody who wants to know more about:

Global recruitingGlobal labor city profiling/marketing Global labor country profiling/marketing Global employer branding (EVP)Global recruitment intelligence

Please follow me or contact me:Geert-Jan WaasdorpGlobal Recruitment Intelligence ConsultantFounder of Intelligence Group http://nl.linkedin.com/in/waasdorp

@waasdorpigi

[email protected]

More information about the data, look at: http://www.intelligence-group.nl/files/51113/GlobalRecruitmentIntelligence.pdf

http://nl.linkedin.com/in/waasdorp

http://www.intelligence-group.nl/files/51113/GlobalRecruitmentIntelligence.pdf

Countries we all know about:

• Algeria• Australia• Austria• Bahrain• Belarus• Belgium• Bosnia• Brazil• Bulgaria• Cameroon• Canada• China• Croatia• Czech Republic• Denmark• East Africa• Egypt• El Salvador• Estonia• Finland• France• Germany• Ghana• Greece• Guatemala

• Hungary• India• Indonesia• Ireland• Israel• Italy• Ivory Coast• Jordan• Kazakhstan• Kenya• Kuwait• Latvia• Lebanon• Lithuania• Luxemburg• Malaysia• Morocco• Nigeria• Norway• Oman• Panama• Philippines• Poland• Portugal• Qatar

• Romania• Russia• Saudi Arabia• Serbia• Singapore• Slovenia• South Africa• Spain• Sweden• Switzerland• Tunisia• Ukraine• United Arab Emirates• United Kingdom• USA

And much more…

Cities we all know about:

• Abu Dhabi• Adelaide• Amsterdam• Antwerp• Athens• Atlanta• Auckland• Bangkok• Barcelona• Basel• Beijing• Bergen• Berlin• Bern• Birmingham• Bordeaux• Boston• Brisbane• Brussels• Budapest• Buenos Aires• Caïro• Calgary• Canberra• CapeTown• Chicago

• Cologne• Copenhagen• Dallas• Doha• Dresden• Dubai • Dublin• Düsseldorf• Edinburgh• Estocolmo• Florence• Frankfurt• Geneva• Glasgow• Gothenburg• Graz• Hamburg• Helsinki• HongKong• Houston• Istanbul• Jakarta• Jeddah• Johannesburg• Kiev• Kraków

• Kuala Lumpur• Las Vegas• Lausanne• Lisbon• Liverpool• Ljubljana• London• Los Angeles• Luanda• Luxemburg• Lyon• Madrid• Málaga• Manchester• Manila• Marseilles• Melbourne • Miami• Milan• Minhen• Monaco• Montreal• Moscow• Mumbai• Munich• New York

• Nice• Ontario• Oslo• Ottawa• Paris• Peking• Perth• Prague• Quebec• Riga• Rio de Janeiro• Rome• Rotterdam• Salzburg• San Diego• San Francisco• San José• San José de Costa Rica• San Salvador• Santiago• São Paulo• Seattle• Seoul • Shanghai• Singapore• Sint Petersburg

• Sofia• Stavanger• Stokholm• Stuttgart• Sydney• Taipei• Tel Aviv• Tokyo• Toronto• Toulouse• Turin• Valencia• Vancouver• Vantaa• Venice• Vienna• Vilnius• Warsaw• Washington DC• Wellington• Zagreb• Zürich

And much more…

Companies we all know about:

• GE• ABB• Accenture• Adidas• Alstom• Amazon• Apple• AT&T• Audi• BASF• Bayer• BBC• Blizzard Entertainment• BMW• Boeing• Bosch• BP• Chevron• Cisco• Citigroup• Coca Cola• Credit Suisse Group• Daimler• Danone• Dell

• Deloitte• Deutsche Bank• DHL• EADS Airbus• Ericsson• Ernst & Young• Exxon• Facebook• Ford• Gazprom• General Motors• Goldman Sachs • Google • Halliburton• Heineken• Henkel• Hilton• HP• HSBC• IBM• Ikea• Intel• JP Morgan• KPMG• Loreal

• Lufthansa• Maersk• McKinsey• Mercedes• Merck• Microsoft• Nestle• Nike• Nokia• Novartis• Oracle• Orange• P&G• Pfizer• Philips• Porsche• PwC• Roche• Samsung• SAP• Schlumberger• Shell• Siemens• Sony• Starbucks

• Telefónica• Texas Instruments• Total• Toyota• UBS• UN• Unilever• Vodafone• Volkswagen AG• Volvo• Walmart• Yahoo

And much more…

Global attractiveness brazil recruitment

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