UCSC Talk:Computing: Industry, Research and inventing the Future
Glasgow - Inventing the Future
-
Upload
brian-newman -
Category
Entertainment & Humor
-
view
2.247 -
download
4
Transcript of Glasgow - Inventing the Future
![Page 1: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/1.jpg)
Inventing the Future
![Page 2: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/2.jpg)
Disruptive Innovation
Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.
Clayton Christensen via Wikipedia
![Page 3: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/3.jpg)
![Page 4: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/4.jpg)
![Page 5: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/5.jpg)
![Page 6: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/6.jpg)
The Internet
![Page 7: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/7.jpg)
The Internet
![Page 8: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/8.jpg)
The Internet
![Page 9: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/9.jpg)
Future
![Page 10: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/10.jpg)
Arapanet 1969
![Page 11: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/11.jpg)
First use of term Internet
1974
![Page 12: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/12.jpg)
Internet opened to commercial interests
1988
![Page 13: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/13.jpg)
Facebook2004
![Page 14: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/14.jpg)
Google YouTube2006
![Page 15: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/15.jpg)
Twitter, etc
![Page 16: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/16.jpg)
Future
Today
![Page 17: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/17.jpg)
Future
Today
![Page 18: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/18.jpg)
Orality
![Page 19: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/19.jpg)
Orality
Literacy
![Page 20: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/20.jpg)
Orality
Literacy
Electracy
![Page 21: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/21.jpg)
Electracy
electronic enabled thought, processes, writing, storytelling, business practices - all based on electronic, visual, motion media communication.
Greg Ulmer, Teletheory, 1989
![Page 22: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/22.jpg)
Orality
![Page 23: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/23.jpg)
Poetry & Discourse
![Page 24: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/24.jpg)
Writing
![Page 25: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/25.jpg)
Printing Press
![Page 26: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/26.jpg)
Photos
![Page 27: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/27.jpg)
Film
![Page 28: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/28.jpg)
Video Games
![Page 29: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/29.jpg)
Internet
![Page 30: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/30.jpg)
Cross-Media
![Page 31: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/31.jpg)
Future
![Page 32: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/32.jpg)
Future
Thanks Jenny Toomey
![Page 33: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/33.jpg)
Future
Potential Roadblocks:Policy - need Net Neutrality
Lack of Vision & Creativity
Lack of Business Models
Established Players
Thanks Jenny Toomey
![Page 34: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/34.jpg)
![Page 35: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/35.jpg)
![Page 36: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/36.jpg)
Future
The best way to predict the future is to invent itAlan Kay
![Page 37: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/37.jpg)
![Page 38: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/38.jpg)
![Page 39: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/39.jpg)
![Page 40: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/40.jpg)
Participatory Culture
A Conversation
![Page 41: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/41.jpg)
![Page 43: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/43.jpg)
LanceWeiler.com
![Page 44: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/44.jpg)
Usage by Age Group
US and Int’l Growth
![Page 45: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/45.jpg)
US and Int’l Growth thanks to Oprah
Source: ComScore
![Page 46: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/46.jpg)
Zoe Keating @ZoeCello 1.38 million followers on Twitter
![Page 47: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/47.jpg)
Building Community
Friends & Fans
![Page 50: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/50.jpg)
CrowdSourcing
Turning Community into Funders
![Page 51: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/51.jpg)
![Page 52: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/52.jpg)
• $10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released.
• $25 - Polished Rock Level: An advance copy of the CD. Weeks before the masses.
• $2,500 - Emerald Level: Mentioned as an executive producer of the album -- whoop-di-doo!
• $5,000 - Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you.
• $10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell.
Details from Jill’s Next Record website
![Page 53: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/53.jpg)
![Page 54: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/54.jpg)
• $500 (limited edition of 15) -- 5 Sold! Only 10 left!
• Signed CD/DVD and digital download
• T-shirt
• Signed Cymbal and sticks
• Meet me in Venice, CA and we go floating in a Sensory Deprivation Tank (filmed and posted on youtube).
• *Dinner at Sizzler (get your $8.99 Steak and "all you can eat" Shrimp on)
Details from Josh Freese website
![Page 55: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/55.jpg)
![Page 56: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/56.jpg)
![Page 59: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/59.jpg)
www.kickstarter.com
![Page 60: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/60.jpg)
Participatory II.
A Viral Video Conversation
![Page 61: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/61.jpg)
![Page 62: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/62.jpg)
![Page 63: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/63.jpg)
![Page 64: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/64.jpg)
![Page 66: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/66.jpg)
Remix Culture
Mash-Ups and Sampling – Participatory Cinema
![Page 67: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/67.jpg)
![Page 70: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/70.jpg)
Multi-Platform
Agnostic, Viral & Mobile
![Page 71: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/71.jpg)
![Page 73: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/73.jpg)
Free
(Plus Fee)
![Page 74: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/74.jpg)
![Page 75: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/75.jpg)
![Page 76: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/76.jpg)
Generatives
• Immediacy– Give them something now
• Personalization– To their needs
• Interpretation– With study guide, or commentary
• Authenticity– From you directly, signed by you
• Embodiment– Speaking fees
• Patronage– Support the artist; Radiohead model
• Accessibility– Make it easy to get; convenient
• Findability– Work with partners who make you
findable
From Kevin Kelly’s: Better Than Free
![Page 77: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/77.jpg)
CwF + RtB = $$$
Mike Masnick, TechDirt
![Page 78: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/78.jpg)
CwF + RtB = $$$
Mike Masnick, TechDirt
Connect with fans, give them a reason to buy and make money.
![Page 79: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/79.jpg)
Cross-Platform
Cross-Media, Transmedia
![Page 80: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/80.jpg)
![Page 81: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/81.jpg)
![Page 82: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/82.jpg)
![Page 84: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/84.jpg)
TransmediaDevelop the story across multiple entry points
Multi-platform Types/examples:Audience can become immersed in experience Events
Deep audience engagement Games/ARG
Encourages participatory audiences Interactive components
Each element a distinctive experience Graphic Novels
Story flows & builds rev streams Online & viral content
Think Outside the norms - experiences
![Page 85: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/85.jpg)
TransmediaKeep a mind towards audience dev. components from the beginning
Some Experts:
Think beyond marketing Christy Dena
It’s not all about the film - extend the experience Stephen Dinehart (coined)
Think about impact & social change Jeff Gomez
Not just games.... events, gallery shows, etc. Henry Jenkins
Some projects may not need to be a film Mike Monello
...or can become one if successful John Threat
Transmedia can be simple Lance Weiler
Many more
![Page 86: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/86.jpg)
Thomas Allen Harris: Through a Lens Darkly
![Page 87: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/87.jpg)
New Forms of Story-based Media
![Page 89: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/89.jpg)
![Page 90: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/90.jpg)
Cross-Media
![Page 91: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/91.jpg)
Next?Augmented Reality Electronic translation
Touch technology Virtual worlds
Geo-location Open source
Controller-less games Tagging metadata to clip level
Robotics Collaborative “cloud” editing
Online/Offline social networks Application Program Interface (API)
Film/Video/Animation Micro-projectors
Visual Search Quick-Response (QR) Codes
3D Brain-computer Interface (BCI)
![Page 92: Glasgow - Inventing the Future](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f2f6e31a28abd02e8b45e3/html5/thumbnails/92.jpg)
Future
?