Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
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Transcript of Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
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Inventing the FutureHow to Create a Brand-Specific, Future-Focused Innovation Portfolio
The Falling is Sky
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Cecily SommersFounder & President
The Push Institute
www.pushthefuture.org
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s T A M PO U
T S H O R T
S I G H T E D N E S S
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“The to plant
a tree was ago.”best time20 years
Chinese Proverb
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PURPOSE POTENTIALS
INNOVATIONOPPORTUNITYINNOVATION
OPPORTUNITY
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CLIENTS:
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THE BUSINESS OF BUSINESS
IS TO INVENT THE FUTURE
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1. Resources
2.Technology
3.Population
Human society is shaped by three constant forces:
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technologytechnology
resourcesresources
populationpopulation
law marketssociety
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Limbic System
Brainstem
Left Hemisphere
Language
Right Hemisphere
Imagery
Motivation & Emotion
Autonomic System: Pain, Arousal
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◦ Earth
◦ Ocean
◦ Space
◦ Climate
◦ Energy
◦ Water
◦ Land
◦ Food
◦ Sun
◦ Animals
◦ Habitat
◦ Minerals
◦ Forest
ResourcesFour Forces
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law
resourcesresources
markets
food energy water
ISSUES
TRENDS
INTEGRATION
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◦ Genetics
◦ Robotics
◦ Information
◦ Nanotechnology
◦ Health care
◦ Education
◦ Collaboration
◦ Virtual reality
◦ Games
◦ Telephony
◦ Manufacturing
◦ Infrastructure
TechnologyFour Forces
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law markets
health energy
communications
technologytechnology
roboticsinfrastructur
e
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◦ 6.1 B in 2000
◦ 9B in 2050
◦ Developing ++
◦ Industrial ---
◦ Immigration
◦ Multi-cultural
◦ Multi-lingual
◦ Nationalism
◦ Conflict
◦ Capital formation
DemographicsFour Forces
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law markets
migrati
onlaborlabor
youth
populationpopulation
mortality
mortalitymulti-ethnicmulti-ethnic
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◦ Tribalism
◦ Market drivers
◦ Values
◦ Interests
◦ Beliefs
◦ Onlinecommunities
◦ Personalization
◦ Polarization
Social OrganizationFour Forces
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CONTENT
CONVERSATION
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Movement
Everywhere
Online Tools
TV
Personalization
Mobile
WEB 2.5
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Unidirectional
Limited media
Static images, information
WEB 1.5
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law
technologytechnology
resourcesresources
populationpopulation
markets
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law
technologytechnology
resourcesresources
populationpopulation
marketsYOU
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PUSH THE FUTURE2 LEGS OF STRATEGY
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THE INNOVATION LABORATORY
◦ Business need◦ Futures research◦ Brand experience◦ New technologies◦ Scenario
development◦ Outside experts◦ Experiential
exploration◦ “Like That”◦ “Fill the Box”◦ Having it all◦ “Duh!,” “Love it!”,
High Risk/Reward◦ Chunking it down◦ First Movable Piece◦ Deliverables,
resource requests, Q-2-Q
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THE NEW I.P.
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INNOVATION PORTFOLIO
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BEST QUESTIONS
• What territory do/can you own?• Is the vision clear?• Is the need clear?• What role will you play in that picture?• Do you have a next movable piece?• What’s the business model?
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BEST QUESTIONS
• Will you have to invent resources, business models to deliver?
• Who/what are your “Like That”s?• Who do you have to know?• Why would they care?
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s T A M PO U
T S H O R T
S I G H T E D N E S S