Giving Day Playbook Presentation
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Transcript of Giving Day Playbook Presentation
Plan so you know your target
General Goals Measurable Target might be…
Grow giving base Increase total amount donated on Giving Day by 25%; Raise > $10,000
Democratize giving base Engage 500+ donors to make a contribution
Engage a new donor segment
Engage 50+ members of new donor segment
Expand public profile Generate 25+ mentions, develop new kinds of media relationships
Example: Young Professionals
Tool
Choose the right prize & match incentive
SECTION: PLANNING > Matching Prizes and Funds Example: Fundraising
Type of Prize
Pros
Cons
Goal Alignment
Tool
Engage online and excite offline
• Remind people to give by email• Provide real-time donation
totals on website• Thank donors on Twitter• Share event photos on
ONLINE
OFFLINE• Kick off at a coffee shop• Food truck lunch• Afternoon event at nonprofit• Happy hour
Example: Generate media attention