Calling All Alumni: Getting Started with KA Gives Day 2015

Jordan Brown Philanthropic Partnerships Manager jordan@razoo.com

Stuart Whetsell Director of Development swhetsell@ka-order.org

Introductions

@Razoo Razoo Giving

What is KA Gives Day?

What is KA Gives Giving Day?

• A day to support, in unison, the future of the Order and your Undergraduate members

•December 21st, 2015 - KA’s 150th Anniversary

•Support Your Chapter by Fundraising

•What KA has given YOU?

Kappa Alpha Order Educational Foundation

•Provides Educational Programs

•Scholarship Programs

•Internship Programs

•Chapter Endowments

•And now - a collective day to celebrate brotherhood and support future active members with KA Gives Day

Why Alumni Should Participate

• Help Benefit the Order of KAOEF

•Help Benefit your Active Chapter (or chapter of your choosing)

•Bragging Rights to the most Loyal KA Alumni Base

•To celebrate 150 years of KA

•Help up prepare for the next 150 years

How to Participate

How To Participate

1. Locate Your Chapter 2. Create a fundraiser 3. Spread the Word 4. Raise Funds and Win

Prizes for Your Chapter

Locate Your Chapter

Locate your chapter by clicking on the map on KAdayofgiving.com

1

Create a Fundraiser

2 Create a Fundraiser in 1 easy click!

Spread The Word

Consider Your Personal Story and Share via Your Social Network

3

Raise Funds and Awareness

Track Your Fundraising Progress and Compete for Incentives

4

Setting Up Your Page

Setting Up Your Page

• Edit and update text in the Edit tab of your page

• Explain why you’ve decided to fundraise for your chapter

• Tell your Kappa Alpha story. Share with others how the Order has supported you throughout your life and why the KAOEF is such an important program for your undergraduate members

Tell Your Story1

Inspire others with YOUR story

• Upload KA photos and videos

• Choose images which highlight and promote your chapters unique personality

• Use captions to explain the images and what they represent

• Videos can be uploaded from YouTube of Vimeo

• Select an image to be your thumbnail

Images & Video

Getting Started

2

• Thank donors personally! Upload a video of you in your Crimson & Gold

• Create a sincere thank you message to be included in your donor’s automatic receipt to give them that warm fuzzy feeling of donor engagement

Thank Your Supporters

Create Your Fundraiser

3Copy/Paste URL here

• You will receive an e-mail notification each time a donation is made

• Click on the “Donations” tab to find the names of your supporters so that you can thank them again

• Donations are automatically sent to the KAOEF on the 10th of the following month

Donation Information

Create Your Fundraiser

4

Fundraising Tips

Fundraiser Tips

Be Specific

1

Fundraisers do better when they are tied to

a specific campaign, initiative,

or project.

Be Savvy

2

Use all of the tools at your disposal. Pages with high quality images/

video are 2x likely to reach their goal.

Be Encouraging

3

Make your best donors and

ambassadors feel special. They’re

your best channel to quick expand your campaign

Be Connected

4

Use your donor data to stay in

touch with your network during and

after your fundraiser.

Be Creative

5

Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,

live events) can reach new donors.

Our Top 5 Tips

Make a Check List

Create & Customize Fundraiser Page for Your Chapter

Set SMART Fundraising Goals

Review the Alumni Toolkit

Make List of Family, Friends, Co-Workers, Brothers to reach out to for a donation

Make Your Plan to Spread the Word by Email, Social and Word of Mouth

Fundraiser Tips Alumni Toolkit Resources

• Alumni Fundraiser Checklist • Alumni Fundraiser Timeline • KA Gives Email Templates • Sample Facebook and Twitter Posts • Social Media Tips • KA Gives Logo • Sample Facebook and Twitter Posts

Fundraiser Tips Communication

• Draft Your Messaging • Share your personal story: “I’m supporting my KA Chapter on

KA Gives Day because…”

• Ask your contacts to “join you” in supporting…you aren’t asking them to do something you haven’t already done

• Include pictures of your time with KA to provide donors a tangible feeling of what they’re supporting

• Make a Plan and Timeline for You Outreach to Make the Campaign Easier to Follow: • 2 weeks before

• 1 week before

• Giving Day Outreach

Fundraiser Tips Communication

• Say Thank You! • Use social media to do shout-outs to friends who have

supported you • Text and call your supporters to let them know how much

their support means to you and what it will do for the KAOEF

• On the Giving Day: • Update your network on your progress toward your goals • Share with them any prizes you can help your chapter

win, and update if you have won! • Ask them to help you share your page with their friends

and network

Suggestions for Alumni

Utilize and Engage other Alumni

• Alumni Advisory Committees

•Province Commanders/Deputy Province Commanders

•Alumni Chapter’s

•Courts of Honor

Interact and Refresh

Interact with Active Chapters

•Rely on Active Brother to help promote your fundraiser

•Make Contact with Number 1 or chapter appointed chairman for KA Gives

Familiarize with Programs and Services

•Province Councils, Emerging Leaders Academy, Leadership Institute, Scholarships, Internship Program

•Seek help from the KAOEF Staff

Reach Beyond Your KA Network!

Razoo is crowdfunding for causes.

support@razoo.com