Razoo Training for Great Apes Giving DayOctober 4, 2016

@Razoo Razoo Giving

SEND US YOUR QUESTIONS!

Jordan Brown Philanthropic Partnerships Manager razoo.com

Razoo is crowdfunding for causes.Together, we can lift the world.

Why Crowdfunding?

New Donor Acquisition

Social Networking

Community Engagement

Create Your Page

Create Your Page

Be sure that you are always using and directing people toward:greatapes.razoo.com/YOURPAGE

greatapes.razoo.com

A Quick Brand Lesson

Create Your Page

• 1 individual from each participating organization has administrative access.

Administrative Access1

Create Your Page

Fundraiser Name

Image/Video Gallery

Social Sharing

Fundraiser Summary & Story

Donation Goals

Donation Levels

Admin Panel

Admin Panel

Create Your Page

• Tell the story of how your nonprofit meets needs in your community

• Edit and update text in the Edit tab of your page.

Tell Your Story2

• Highlight the value of a donor’s investment with suggested donation amounts

• Use descriptors that tell a donor what their money will be used for after the event

Set Your Goals3

Create Your Page

• Show your nonprofit at work with images and video

• Use captions to further tell your story

• Upload videos from YouTube or Vimeo

• Select an Image to be your thumbnail

Images & Video4

Create Your Page

• Thank your donors twice as often as you ask them

• Upload a Thank You Video for a personal touch

• Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement

Thank Donors5

Create Your Page

• Spread the word via Social media on the “share” tab

• Ask supports reach out their inner circle of social media friends to support you on the day

• Use QR Codes at live events

Share6

Create Your Page

• An email notification is sent to your user account email when a donation is made

• Click on the “Donations” tab to view donor information and download the report

• Donations are disbursed on the 10th of each month

Donations7

Create Your Page

• Display a dollar-for-dollar matching grant on your page

• The match does not need to be verified through Razoo

• The matching grant icon will appear on your page at midnight of the start date and track the amount left of the grant as donations are made

Matching Grant8

Create Your Page

Empower Your Ambassadors

• Utilize your most engaged supporters to fundraise for you

• Profile your database to identify most engaged by interactions and social media

• Equip ambassadors with the tools and a strategy to promote

• Allow them to tell THEIR story about your organization to engage their networks

Empower Your Ambassadors

• Anyone can fundraise on your behalf, they just need to create a user account

Empower Your Ambassadors

• Your Ambassadors will have an admin panel to edit their page similar to yours

• Contact information at bottom refers to the nonprofit

Empower Your Ambassadors

Scheduled Donations

• Start Accepting Scheduled Donations TODAY (9/12/2016)!

• The donor will NOT need to create a user account to donate

• All scheduled donations will be viewable to the nonprofit through your admin panel, in the donations tab under “Pending Donations”

• All donations will be processed immediately and donors will receive a receipt at that time

Pledged Donations

Take your fundraiser from good to great with Razoo’s tools.

Crowdfunding Tips

Crowdfunding Tips

• Create a communication plan, draft templates • Recruit others to amplify your message

• Media Sponsors • Business Partners

• Use multiple channels • Facebook/Twitter/Google+ • E-mail, e-mail signatures, e-newsletters • Word of mouth • Flyers in a local business • Video

Communication

Crowdfunding Tips

• Send 3 main e-mails • Fundraising progress • Reminder of goals and prize incentives • Reason to give again and share to social network

• Be on the ground • Invite people in – open house, happy hour • Go to where the people are with iPads and on

mobile.

On the Giving Day

Crowdfunding Tips

• Thank in real-time • Use social media for shout outs • Send follow-up e-mails

• Follow-up 2-5 days after the event • Physical notes to top donors • Make phone calls

• Long-term • Provide ways for them to receive updates • Let them know the end results

Thank Your Donors

Crowdfunding Tips

• Try something new, experiment • Have an internal competition • Active Your Volunteer Base • Get Your Board members involved

• Fundraise with your personality • Connect online and offline with the actual

work you do

Be Creative

Crowdfunding Tips

• Online Fundraising does not replace traditional fundraising, it expands impact and donor base.

• It is not one size fits all: some strategies may work for your NPO, others not so much.

• It is not an over-night success story: commit the time needed to your online campaign.

Keeping It Real

• A monetary goal is not always the only goal: awareness, volunteerism, followers, likes, conversation, lessons learned- it all has value.

• You will raise more money online than you think! SO COMMIT TO THE CHALLENGE!

Crowdfunding Tips

Be Specific

1

Fundraisers do better when they are tied to

a specific campaign, initiative,

or project.

Be Savvy

2

Use all of the tools at your disposal. Pages with high quality images/

video are 2x likely to reach their goal.

Be Encouraging

3

Make your best donors and partners feel

special. They’re your best channel to quick growth.

Be Connected

4

Use your donor data to stay in

touch with your network during and

after your fundraiser.

Be Creative

5

Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,

live events) can reach new donors.

Our Top 5 Tips

Thank you!

support@razoo.com