Gilad Sasson - How to Build Links to a non existing site or service, Sphinconn SMX 2011
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Transcript of Gilad Sasson - How to Build Links to a non existing site or service, Sphinconn SMX 2011
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• New Domain• New service• Beta in 8 months• Very competitive key terms• Patent Pending / Secrecy• MustMust have SEO traffic when up
The Challenge
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• Nothing to Link to• We CANNOT expose
the product• Link Brokers mock us • Big Sadness
The Problem
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• General Content• Yet Interesting
and valuable • Industry Dictionary• KW targeted articles• Teasers, Trends
The Solution – On site
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The Target
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• Link Buying come by • Article Distribution• Relevant Forums• Plugin Research• Web Profiles• Relevancy
The Solution – Off site
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Where to get Links from?
VitalVitalUsefulUsefulRelevantRelevantNot Relevant Not Relevant Off-topicOff-topic
""Google Quality Google Quality Raters Guideline”Raters Guideline”
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2009
Where is the focus?
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2009
Share Habits (us)
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Press Release
6 weeks before product launches
FB, Teaser Pre-launchefforts
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• All content goes to blog.domain.com with proper redirects
• Heavy Launch PR• Bloggers Reviews• Plugin Distribution
and Relevant forums• Demo, videos, FB,
targeted anchorsand more (6 weeks)
Back to the Story– Finally Running
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Results?
• 55% of the traffic – organic search
• First page, ATF for nice 2 word terms
• Long tail success• #12 Google, #7 Bing for a very
competitive 1 word term, 2 month old website.
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What Do People like ?People need things to Idolize and Relate with
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So what should you remember?
• Be Creative• Don’t give up• Search for
opportunities• Hire nekuda
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Questions
?
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Thanks + Contacts + Sources
Gilad Sasson,[email protected]@algoholicFlickr.comDesignBoom.comAdsCaptcha.comClearseo.co.ukhttp://www.גוגלטיויcom.http://weird-websites.infohttp://www.eff.org/deeplinks/http://oddee.com/item_96937.aspx http://www.familysecuritymatters.org/
Please don’t sue, Our lawyer is VERY expensive, TNXPlease don’t sue, Our lawyer is VERY expensive, TNX