Facebook and Twitter 201: Using Facebook and Twitter To Promote Your Business
ACPA16 Genius Lab: Twitter + Facebook Analytics
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Transcript of ACPA16 Genius Lab: Twitter + Facebook Analytics
Twitter + Facebook Analytics
AUDIENCE
•Page likes
•Group members
•Friends
• Followers
REACH
•Insights tab
•Individual posts
• analytics.twitter.com
• Individual posts
ENGAGEMENT
•Clicks
•Likes
•Shares
•Comments
• Clicks
• Re-tweets
• Likes
• Views (images, profile)
TRAFFIC
Facebook + Twitter
•Web traffic–Google Analytics
•Referrals
•Views
CONTENT STRATEGY
Facebook + Twitter
•Content types
•Messaging
•Engagement
RESPONSIVENESS
Facebook + Twitter
•Sentiment
•Response rate
•Problem solving
BENCHMARKING
Facebook + Twitter
•Content
•Engagement
•Audience
TOOLS
Tools
•Facebook Insights
•Twitter Analytics
•Google Analytics
Tools
•Klout (free)
•Tweet deck (free)
•respond.buffer.com (freemium)
Tools
•Sprout Social ($$)
•Meltwater Buzz ($$$)
•Sprinklr ($$$$)
ashleybudd.com/acpa @ashley_budd