Getting the Most From your Monitoring: Advanced Query Tips

Getting the most from your monitoring: Amazing advanced Query tips

Gemma Cooper Head of Professional Services - Berlin [email protected] @gcooperisms

Nate Walton Data Scientist [email protected] @moltentofu

© 2014 Brandwatch | www.brandwatch.com | 2

Coming Up

•  How to test your Query

•  Tips for removing spam

•  How to write research Queries

•  Using our new operators

•  Q&A

#brandwatchtips

•  Ask questions in the session chat •  Tweet about our discussion:

A copy of this presentation and a recording of this webinar will be made available after the webinar

Don’t be shy/ We’d love your participation

@brandwatch #brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 3 #brandwatchtips

Testing your Query


Query Testing: First Steps

Start queries as simply as possible, check the last page.


Always test more!

Test in segments Review in dashboard

Try context Try exclusions

Try both

If you have irrelevancy:

Try to refine your objective

Try the tips for relevancy

If your volume is too high:

Query Testing: Theory


Actual J.P. Morgan Chase Conversation

“Chase”

NOT (chase AND money)

“J.P. Morgan Chase”

1

2

3

Tips for removing spam


Removing Spam: Types of Spam

Keyword stuffing / link spamming


Blog / scraped content spam

Removing Spam: Types of Spam, cont.

Twitter / FB spam-bots


Removing Spam

Spammers target some industries more: fashion, automotive, pharma, cosmetics, finance – aspirational & consumer brands

Instead of targeting individual authors or sites, target language:

•  Inappropriate language (“viagra”, “air jordan”, “porn”)

•  Calls to action (“see deals”, “click now”)

•  Aggressive language (“FOR SALE”)

•  Excessively repeated words (“deals deals deals”)

•  Authors with odd names (“user”, “admin”, “__iphone”)

•  Reseller language (“bids”, “$”)


How to write research Queries


Research Queries/ What are they?

Research queries can be constructed to capture online mentions about any topic you choose, or from a particular group/s you might want to analyze or target.


Hair Loss Unemployment

Plastic

Holiday Seekers

Diet Insomnia

Research Queries/ London Commuters


Research Queries/ Steps to writing a good Query

1.  Define the search objective 2.  Research the topic

3.  Construct and test in Brandwatch 4.  Review good proportion of results

5.  Check mentions in a dashboard

6.  Manual exclusions for clean samples 7.  Personal pronouns

8.  ‘Thinking’ terms for opinions (thought, consider, think etc..)


Research Query/ Example

Looking for conversations about recommendations for holiday destinations


Introducing our brand new operators…


New Operators

at_mentions: Hashtags:


New Operators/ example


New Operators/ at_mentions: & hashtags:

•  Quicker and easier to build Queries •  More accurate •  Not case sensitive •  Can be also be used in Rules


Q&A


A day jam-packed with handy how-tos, expert advice and tips.

Thursday May 8, 2014 in NYC


Sign up: brandwatch.com/masterclass

Contact

Email [email protected]

Web http://www.brandwatch.com

Twitter @brandwatch

Telephone

UK: +44 (0)1273 234 290 US: +1 212 229 2240 DE: +49 (0)711 912 441 59


Getting the Most From your Monitoring: Advanced Query Tips

Technology

Transcript of Getting the Most From your Monitoring: Advanced Query Tips