Get close to youth at PASSWORD 2014 – Riga
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Transcript of Get close to youth at PASSWORD 2014 – Riga
Generation Y
Generation Y
Generation Y
Generation Y
#146
the BIG 5
YOLO ≠ YOLT
→ ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing
Global online contest to recruit 100
amateur soccer players in 55 countries
=> 16 final best train with the celebs
Result: >150,000 soccer players in 3
weeks!
Low
#selfiesteem?
WTF?
4 CRITICAL SUCCESS FACTORS
1.SMILE – makes me & others laugh
1.SURPRISE – unexpected twist
1.SUSPENSE – (emotions)if it affects YOU, it is
more likely to affect others
1.SELF- ID – relatable – could it happen to ME?
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder InSites Consulting & Gen Y expert
Joeri Van den Bergh
Now go & get closer
to youth!