Techhub Riga Saeimas Innovation & Science Sub-Commission presentation February 18th 2014
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Kullaleden Coastal Walking Trail
75 kilometres coastal trail
beautiful nature..
Collaboration made it possible
Walk & Talk with locals Walk & Talk with landowners
The project started in 2011..
TG Sweden Incoming ABIncoming Agent & DMC Sweden
Britt-Marie Andrén [email protected]
Kullaleden Coastal Walking TrailLocated in South western Sweden – part of the Skåneleden trail
Part of Regional “Skåneleden” Trail
A joint planning process
• LEADER is a method which allows local actors to develop an area by using its development potential.
• Crucial to include everyone from beginning• From bottom to the top – The Local Action
Group (LAG) will decide about projects and budgets.
• Call of Proposals - Catch the ball
Challenge
• 130 landowners for agreements/contracts• 80% nature reserves – restricted areas• 2 municipals - communities• 1 county administration board – nature reserve• 1 regional Council – Skåneleden • Approx 5 000 local inhabitants near the trail• Administration
Approx 150 people involved
..continued 2012
Route testing
Identifying Quality CriteriaLEADING QUALTY TRAIL EUROPE
Finish in June 2013
Leading Quality TrailsBest of Europe
Marketing
SELLING
Market
• Active seniors – baby boomers generation• Interested in culture and nature• Comfortable accommodation – luxury• Longer stay in the area • Travelling with children and grandchildren• For special occasions • Price level – differs depending on packaging
Criteria
trail surface format
civilisation
nature/landscape
trail routing system/
culture
Safety / grading
mobility
walker friendly entry
Objective criteria for an attractive walking trail
Opening ceremony with celebrities invited for 1st June 2013