Future of Connected Television Gerd Leonhard @ MIPCOM Digital Minds 2011
Gerd Leonhard - Digital transformation of society and business - Budapest
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Transcript of Gerd Leonhard - Digital transformation of society and business - Budapest
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The digital transformation of society – how to manage human-machine relationships in the near future,
and how jobs, life and business are changing
It wasn’t raining when Noah built the ark
We’re at the pivot point of exponential technological change
10 90
2018
2020
2022
2024
2016
4
8
16
32
64
21
(Wo)man and machine are converging
Humanity will change more in the next 20 years than in the previous 300 years
Image via http://www.revelate.de/blog/01/2015/outsmarted-and-fully-monitored-our-bright-future-domestic-animals
But…really ?
But…really ?
Data is the new oil, but intelligent data is the new fuel
• Computing • Internet of
Things • Marketing • Transport • Health • Government
Cognitive Everything:
Yet we must also remember: “Cognition is embodied - you think with your body not just your brain” (Daniel Kahnemann)
Technology is exponential, but humans are not
The 10 ations: Hell and Heaven, both Digitization Mobilisation Screenification
Disintermediation Automation Intelligization Anticipation Virtualization Robotization Humanisation*
#HELLVEN
Source: giphy.com
#HELLVEN
Deep automation and robotization will be an irresistible temptation for most businesses
Deep automation and robotization will be an irresistible temptation for most businesses
Pretty much everything that can be digitised or automated… will be
Anything that cannot be automated will become extremely valuable
Humanity Ethics Creativity Imagination
STEM and HECI EducationHumanity Ethics Creativity Imagination
Science Technology Engineering Math
ALGORITHMS HUMARITHMS •Explicit, verified data feeds, facts
•Focus on STEM: Science, Technology, Engineering, Math
•Track and monitor everything
•Knowledge, data, information
•Unsaid, implicit and assumed things, (sub) conscious, holistic, sentient, embodied
•Focus on HECI: Humanity, Ethics, Creativity, Imagination
•Engage only with what matters
•Imagination, Intuition, Emotion
Source: www.nytimes.com/
Facebook and other social/mobile media: the new smoking? Pleasure traps? Digital feudalism?
TECHNOLOGY HAS NO ETHICS
The age of ‘digital ethics’ is beginning
Technology2 requires Humanity2
“The nihilism of technology lies not only in the fact that it is the most perfect expression of the
will to power, as Heidegger believes, but also in the fact that it lacks meaning. Why? and To what
purpose? …are questions that technology does not ask itself” (Octavio Paz)
Why Technology2 + Humanity2 ?
“When an activity raises threats of
harm to human health or the
environment, precautionary
measures should be taken even if
some cause and effect
relationships are not established
scientifically. In this context, the
proponent of the activity, rather
than the public, should bear the
burden of proof”
The Wingspread Declaration (1999)
Is the Precautionary Principle still useful?
Should Silicon Valley + DARPA et al really be
‘Mission Control for Humanity’ ?
Embrace technology - but don’t become it!
Technology is not what we seek but how we seek
2018
2020
2022
2024
2016 Stewardship!