The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
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Transcript of The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
Gerd Leonhard Media Futurist / The Futures Agency
Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader
www.mediafuturist.comtwitter.com/gleonhard
The Future of RadioPresentation by Gerd Leonhard
@
Gerd Leonhard Media Futurist / The Futures Agency
A hurricane is approaching Broadcasters...
Ubiquitous, fast, cheap, mobile
broadband connectivityUltra-cheap
yet powerful smart-phones and
mobile devices
Gerd Leonhard Media Futurist / The Futures Agency
Digital Content: Access not Copy. Streams not downloads.
Gerd Leonhard Media Futurist / The Futures Agency
This trend will have huge impact on what ‘Radio’ will mean in the very near future
Gerd Leonhard Media Futurist / The Futures Agency
Tablet Computers & Mobile Devices are also... Radios and TVs
Gerd Leonhard Media Futurist / The Futures Agency
Now in the car, too: limitless choice, deep personalization, for free, anytime, anywhere
≈ 60 Million users (U.S.)
Gerd Leonhard Media Futurist / The Futures Agency
Broadcasters must add interactive and on-demand functionalities and full archive access
Gerd Leonhard Media Futurist / The Futures Agency
Social Networks are going mobile, and will become
Broadcasters
Gerd Leonhard Media Futurist / The Futures Agency
Context: The Music Industry is going through a radical transformation
Gerd Leonhard Media Futurist / The Futures Agency
The Filter (Radio:) is just as important as the coffee
Gerd Leonhard Media Futurist / The Futures Agency
In the digital battle for attention, those that are and remain relevant will succeed
Gerd Leonhard Media Futurist / The Futures Agency
Fragmentation of listeners will also require fragmention of programs and offerings
Gerd Leonhard Media Futurist / The Futures Agency
It is no longer just access that matters - it’sSelection. Relevance. Context. Sense-Making.
Gerd Leonhard Media Futurist / The Futures Agency
It’s not mere access, volume and abundance that will win -
It’s relevance and trust.
Gerd Leonhard Media Futurist / The Futures Agency
Survival Stragety Example: National Public Radio (NPR)
Gerd Leonhard Media Futurist / The Futures Agency
Broadcasting 2.0 means using ‘best device available’
Gerd Leonhard Media Futurist / The Futures Agency
Radio 2.0 requires a standardized, public license for the use of Music on the Internet
Gerd Leonhard Media Futurist / The Futures Agency
Your window of opportunity is open for another 2-3 years.
Gerd Leonhard Media Futurist / The Futures Agency
Thanks for your time.
[email protected]@gleonhard on Twitter, Facebook, Youtube
Videos at www.gerdtube.net iPhone / Android app: Media Futurist