Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010
-
date post
21-Oct-2014 -
Category
Business
-
view
9.820 -
download
0
description
Transcript of Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010
![Page 1: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/1.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Gerd Leonhard, Media Futurist CEO
Die Zukunft der Medien
From EgoSystem to ECOSystem:
The Future of Business, Culture,Media and Content
![Page 2: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/2.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Drastic user empowerment means businesses must collaborate... or perish
![Page 3: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/3.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Broadcast and Broadband
Network and Networked
![Page 4: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/4.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
War of the Worlds... Ego versus Eco. Closed vs Open
![Page 5: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/5.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Ego Eco
![Page 6: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/6.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Less connected, walled-in, self-sufficient
Hyper-connected and interdependent
Not invented here Proudly found elsewhere (PFE)
Return on Investment Return on Engagement
Closed Open *amap
Control Trust
Fear Confidence
Ego Eco
![Page 7: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/7.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Yes, EgoSystems can - and do - work.
... but this may be the last good example for it
![Page 8: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/8.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
In the past, power was about what you can control
In the future, power is about what you can unleash!
hat-tip to Umair Haque
![Page 9: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/9.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Not protection but engagement
![Page 10: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/10.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Totally the wrong question...
![Page 11: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/11.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
The Ego versus Eco Wars
![Page 12: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/12.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Source: Hugh MacLeod
![Page 13: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/13.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
We may really need this...!
![Page 14: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/14.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Ecosystems are complicated. Openness is harder than Control. ‘Permanent Beta’ can be stressful.
![Page 15: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/15.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Switching from Ego to Eco: Brazil...?
![Page 16: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/16.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Brazil: $1.50 per month to solve music ‘piracy’
![Page 17: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/17.jpg)
Gerd Leonhard Media Futurist / The Futures AgencyA New Social Contract
![Page 18: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/18.jpg)
Gerd Leonhard Media Futurist / The Futures AgencyBranding becomes “Banding”
Ego …………………………………………Eco
![Page 19: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/19.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco
Not watering cans but sprinkler systems...!
![Page 20: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/20.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Social media confronts us with the ‘ecosystem logic’
![Page 21: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/21.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco
The Future: Masses of Niches *and hits in Niches!
![Page 22: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/22.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Some interesting ecosystem examples
![Page 23: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/23.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
It is becoming less and less feasible to ‘prosper alone’
![Page 24: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/24.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
My big do
![Page 25: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/25.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
My small do
![Page 26: Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010](https://reader033.fdocuments.in/reader033/viewer/2022052321/54469873afaf9f55178b46d5/html5/thumbnails/26.jpg)
Gerd Leonhard Media Futurist / The Futures Agency@gleonhard MediaFuturist.com