GENUINE MARKETINGBy Sutrisno Yao, S.Kom M.TI

WHAT

Genuine marketers are known to have smarter way to solve problem in marketing world. They have vision and intuition that could lead them to be a winner. Steve Jobs was a great example of

genuine marketer. He always knew how to create new products which never been thought by his competitor yet.

HOW

There are several tips you need to do if you want to be a genuine marketer. They are : Think outside-in Create values Understand customers deeply Innovative

THINK OUTSIDE-IN

Genuine marketers need to understand what does the market want first then move forward to the internal organization. They will make strategies based on what the market wants.

CREATE VALUES

Genuine marketers could create their brand more alive than before. They can make their brand works by creating short term value or long term one.That’s why genuine marketers need to be visionary.

UNDERSTAND CUSTOMERS DEEPLY

Genuine marketers need to see from the customers point of view. Customers need to be one of the most important thing for the genuine marketers. They must understand the characteristics of their customers so they can create good marketing strategies based on it.

INNOVATIVE

Genuine marketers also need to be innovative. Think something that has never been thought yet. They will do something in different ways.By being innovative, genuine marketers could make something that is loved by customers.

INSPIRING

Genuine marketers are inspired and inspiring the others at the same time. They don’t just give information and provocation, They inspire us to do better. They combine what is good to make it better.

LEARN FROM MISTAKES

Remember making mistakes makes us human so don’t blame yourself, learn from it and make it better. Genuine marketers are not perfect, they just know how to make an epic return when they fall.

THANK YOUFollow My Twitter : @SusuTarik