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Genre, Representation and

Audience

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GenreRock is a genre, and within that genre there are hundreds of

sub-genres:

2 Tone

Acid rock

Alternative metal

Alternative rock

Anatolian rock

Art punk

Art rock Avant-garde metal

Baroque pop

Beat

Bisrock

Black metal

Blackened death metal

Blues-rock

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Common factors of different musicgenres

How do weknow

what genre anartist/band fits

into?

In stru m e n ts

/C on te n t Lyrics

Fa sh io n

A u d ien ce

M u sica lC on ten t

( / )pace beat

C u ltu ra lB a c k g ro u n d

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How are bands andartists represented?

We can analyse how an artist orband is represented by

considering their

connotations and

denotations.

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Forexample...How is Taylor Swift represented in the

following picture?In th is p icture Ta ylo r Sw ift is p o rtra ye d to b e a

- , .sw eet he arted g oo d na tured girl H er lon g

flow in g g old e n lock s con n ote in n oce n ce an d.yo uth Th e sun ligh t shinin g o n the m em p ha sises

, .this an d also sug ge sts a sen se of inn ocen ceLyin g p a ra lle l to th is o b se rv a tio n is Tay lo r S w ift s

,cle ar an d p ale co m p lex ion w hich sug g ests p u rity.an d e leg an ce Th e soft sha ding of h er lips

, ,fu rth e rs th is a rg u m e n t from th e ir n a tu ra l w arm. .to n e s In co n tra st to th is is Ta ylo r Sw ift s e ye s

,Th e b lue of he r iris stan d o ut an d the use o f

m a sca ra a n d e ye lin e rs b rin g s a sh a rp d e fin ition to the w ind ow s to he r soul an d draw s the

.au d ien ce in Th e co n n otation s of th is ob serva tion,a re th a t th e re is a d a rke r sex ie r sid e to th is g irl

.th a n yo u m a y first th in kTh e co lou rs used in the ba ckg rou nd sho w p lan ts

, ,an d w ater sug ge sting an ea rthy na tural side to.th e tee na g e sing er It m ay also sug ge st to the

,au d ien ce th at S w ift is a n ou td oo rsy typ e of g irl

.w ho h as g row n up be ing at on e w ith na tu re, ,Fu rth e rin g th is id e a is th e u se o f flo w e rs

b u tte rflie s a n d vin e s to cre a te a n in trica tepa ttern ov er th e b lu rred ba ckg rou nd w hich m ay

try to co n v e y th e sin g e r s in te re sts w ith in n a tu re.itself Flow e rs con no te a sen se o f be au ty an d

, ,ha p pin ess an d bu tterflies su gg est sum m er,freed om w arm th an d a g en eralsense of be ing

a liv e

T h e w h ite w ritin g in th e p ictu re a g a in co n n o te s.p u rity a n d in n oc e n ce T h e fo n t is in a h a n d w ritin g

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Who is the targetedaudience?

Age? Gender? Ethnicity? Class?Occupation?

Its usually easy to decipher who an

artists audience is. The harder partis working out...

HOW DO WE KNOWTHIS ????

Discuss in pairs the ways

artists and bands

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KEY TERMS Connotation -1. An idea or meaning suggested by or

associated with a word or thing: Hollywood holds connotationsof romance and glittering success. 2. The set of associationsimplied by a word in addition to its literal meaning.

Subvert - 1. to overthrow (something established orexisting). 2. to cause the downfall, ruin, or destruction of. 3.

to undermine the principles of; corrupt.

Stereotype 1. A conventional, formulaic, andoversimplified conception, opinion, or image. 2. One that isregarded as embodying or conforming to a set image or type.

Demographics Study of social statistics relating topopulation. Includes looking at gender, age, class etc.

Psychographics the study of personality, values,attitudes, interests, or lifestyles.