Minimal clothing of artist helps to sell by appealing to the audience, as R’n’B narratives are often quite sexual, the minimal clothing of the characters creates a more affective narrative as the images can be very illustrative.

Voyeurism is shown by the use of close-ups which are often

found in R’n’B music videos, as a way of the artist looking into the camera, suggesting the artist is looking at the audience. This is again used in R’n’B videos as the record label demands close ups of the artist to draw more attention from the audience in order to sell the artist and to familiarise the audience with the artist.

R’n’b is associated with affluence portraying the artist as

successful, this is achieved through the use of props that suggest to the audience the artist is wealthy. The use of props also help to add the sex appeal of the artist, as these common connotations appeal more to their targeted audience.