Genius House Media: Video & Social Media
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13-Sep-2014 -
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Social Media
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Transcript of Genius House Media: Video & Social Media
Social Media & Video
• How do you use social media?
• What is your experience with online video?
• Have you felt moved from viewing an
online video?
As a consumer…
Video Stats
• Video results have appeared in almost 70% of the top 100 search listings on Google in 2013 (Marketing Week)
• Over 1 billion unique users visit YouTube every month (YouTube, 2013)
Video Info
• Content is still king
• Quality always beats quantity • Don’t lose sight of consumer
behavior
Barriers to Viewing
• Is the headline or title compelling and interesting?
• Does the thumbnail grab your attention?
• How long is the video?• How long is the load time?• How did you come across the video
in the first place?
Social Video Stats
• Everyone is on social media, duh. • Twitter: Every minute= 700 videos
shared
• People engage 37% more with video
The Social Formula
• General content formula: inform+ entertain+ interact+ convert
• Most leave out: Disrupt (Impress/ amaze/ inspire / intrigue/ etc)• Disruptive content can be clever copy,
gorgeous photos, real-time interaction, compelling video
• Clients often struggle with disruptive content
Takeaways