Genius Media Slide Show FINAL

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Genius Media, Inc Genius Media, Inc . . Turning Books Into Turning Books Into Bestsellers Bestsellers

Transcript of Genius Media Slide Show FINAL

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Genius Media, IncGenius Media, Inc. . Turning Books Into Turning Books Into

Bestsellers Bestsellers

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Genre Category Pre-Screening The Best Selling Genres Are:

Action and Adventure Thriller

Suspense Crime

Biographies Famous People Historical

Romance Paranormal Time Travel

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Other Factors To Be Considered Book Descriptions

All book descriptions must be properly coded in HTML so that the potential buyer will have a call to action to purchase the title.

Book Cover Design Book Covers need to stand out as a thumbnail to generate

maximum traffic. Page Count

Unless the book is a children’s book or cook book, all books promoted should have a minimum page count of 150 pages, most books that do well have 200 + pages.

Reviews Before a book can be promoted, a minimum of 25 Reviews with

a rating of 4 Stars or more must be available. Genius Media can help you attain the reviews needed for an small fee.

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Next Steps in the Promotion Process After a book cover is selected work begins on all

areas that need attention. Book cover design Reviews HTML book description enhancements A 3.99 price point will be selected for most titles SEO on secondary book descriptions begins Keyword research commences On-line marketing platforms will be selected Genre selections and sub genre selection research will

commence and be tested A book promotion date will be selected and targeted for

maximum exposure Note: Promotion dates are selected 45 days after the

book cover and reviews are finalized.

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Becoming a Bestseller: Example of Pre-Promotion

Book Rank

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Becoming a Bestseller: Example of Pre-Promotion

Book Rank Points of Interest:

Current book ranking 680,281 #67 in Mystery #829 in Inspirational #900 in Religion

2/2/16

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Becoming a Bestseller: Example of Post-

Promotion Book Rank

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Becoming a Bestseller: Example of Post-Promotion Book Rank

Current book ranking #748 Points of Interest:

#1 in Mystery #1 in Inspirational #1 in Religion

Exposure driven to this book was extreme. It improved in Amazon sales ranking over 1000% in one day. Sales were generated as a result of exposure across multiple genres.

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Becoming a Bestseller: Post-Promotion Cross Genre #1 Bestseller

Status

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Becoming a Bestseller: Post-Promotion Cross

Genre #1 Bestseller Status

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Show Me The Money!

Points to Consider Genius Media conducts four large scale promotions for a book

every year (one every 90 days) In between these large scale promotions there is a constant

stream of social media marketing

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Becoming a Bestseller: A Cook Book Sales Report

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Becoming a Bestseller:A Cook Book Sales Report

Points of Interest: After Day One of Promotion the book generated over 360 + sales

at 3.99 After Day Two of Promotion the book generated another 90 + sales

at 3.99 Afterwards the book tales off and starts selling anywhere from 20 –

5 books a day until the next promotion.

It is important to note that after the big boost in sales the next step in the promotion cycle is “page reads.” When people borrow your book through the Amazon lending program, you make money every time they read a page of your book.

For example, the cook book generated over 2,000 page reads on average per day. Page reads normally continue at a steady clip for the next three months until the next promotion.

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Becoming a Bestseller: Thriller Sales Report

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Becoming a Bestseller: Thriller Sales Report

Points of Interest: After Day One of Promotion the book generated over 475 + sales at 3.99 After Day Two of Promotion the book generated another 125 + sales at 3.99 Afterwards the book tales off and starts selling anywhere from 40 – 25 books

a day until the next promotion.

Thrillers are one of the best book genres on Amazon for sales. This thriller generated over 25,000 page reads on average per

day.

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Becoming a Bestseller: Thriller and Crime Genres

Sales Report

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Becoming a Bestseller: Biographies and Historical

Fiction

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Becoming a Bestseller: Biography Sales Report

Points of Interest: After Day One of Promotion the book generated over 300 + sales

at 3.99 After Day Two of Promotion the book generated another 90 + sales

at 3.99 Afterwards the book tales off and starts selling anywhere from 23 –

25 books a day till be following promotion on average. Biographies are one of the best book genres on Amazon for

sales. This biography generated over 15,000 page reads on average

per day.

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Becoming a Bestseller: Historical Fiction

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Becoming a Bestseller: Historical Fiction

Points of Interest: After Day One of Promotion the book generated over 300 + sales at

3.99 After Day Two of Promotion the book generated another 100 + sales

at 3.99 Afterwards the book tales off and starts selling anywhere from 10 –

15 books a day till be following promotion on average.

Historical Fiction is one of the best book genres on Amazon for sales.

This Historical Fiction novel started generating over 5,000 page reads on average per day.

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Other Examples

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Author Rank List