Social Media 101

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What We Tell People on Elevators

Mad Genius fuses marketing insight and strategy with design,

interactive, social, video and animation wizardry to bring limitless ideas to our clients.

We’re Social.(Come say hello.)

facebook.com/madgsocial@madgsocialmadgsocial

What we’ll cover today

OWhat is Social Media?OWhy Businesses Should CareOSocial Media Snapshot: ImpactOSocial Media BasicsORisks & Risk-Fixes

Here’s where to find this presentation!

madg.com/socialmedia101

Let’s Get Started.

What is social media?

Social media: media for social interaction that utilize web-based and mobile

technologies to turn communication into interactive dialogue.

Websites such as Facebook, Twitter, MySpace, Foursquare and LinkedIn are all

examples of social media.

The 3 Types of Social Media

Image from m80 / Jon Thomas

Why Should Businesses Care

about Social Media?

A Tale of Two Girl Scouts(Or, Cookie Wars)

Our first Girl Scout knows her cookies are good (and well-branded!).

She sets up shop at home and waves cars towards her delicious cookies.

This Girl Scout is a

cookie destination.

Our next Girl Scout knows everyone shops at the mall.

So she takes her cookies there.

This little Girl Scout brings her cookies

to the people.

Who’s Selling More Cookies?

(This is a metaphor for Social Media.)

OThink of your website as selling cookies at home: a destination for customers to seek out.

OThink of social media as selling your cookies at the mall: going to where your customers are.

Let’s Look Closer.Your website requires customers to come to you.

Your social media lets you take your business to your customers.

Bottom Line:If you’re not engaging in social media, you’re not in the sandbox where

everyone else is playing.

Social World: A Snapshot

35 Billion Tweets sent in one year (2010)

(Source: Royal Pingdom)

30 Billion pieces of content (link, photos, notes, etc) posted to

Facebook each month

(Source: Royal Pingdom)

200 Million views on YouTube Mobile

every day

(Source: Google)

$3.08 Billion will be spent on social media site ads in

2011 (a 55% increase from 2010)

(Source: eMarketing)

There are more than 500 million active users on

Facebook alone.

(Source: Facebook)

In Girl Scout terms?That’s a lot of cookie-eaters.

Welcome to the Social Reality.

How Did We Get Here?

Social Media: History

B.C. Era“Before Computers”

(This is what “social” looked like.)

E.I.A.“Early Internet Age”

Message boards and chat rooms were early-internet predecessors of modern social media.

Now: O.M.G.

The truth is?You’re already social.

You’re already social:A Case Study.

You’re Already Social.Facebook:

39 Entries

2 Business Pages

37 Places

112 Likes

200+ Check-ins.

You’re Already Social.Foursquare:

22 Individuals

51 Check-ins

Mayor = Rebecca E.

You’re Already Social.Yelp:

4 Entries

1 Review (Positive)

So let’s meet the Big Players.

Facebook

What is Facebook?OSocial networking site utilized by

more than 500 million people worldwide.

OThe largest social media platform: people create pages to share “status updates,” photos, videos, links to articles, and so on.

What is Facebook?In addition to individuals’ pages, there are professional pages on Facebook. These include:

O Local Business or PlaceO Company, Organization, or InstitutionO Brand or ProductO Artist, Band, or Public FigureO EntertainmentO Cause or Community

How Do I “Make a Page”?

We’ll show you!

Twitter

What is Twitter?

O Twitter is a “micro-blogging” site: all posts (aka “Tweets”) must be 140 characters in length or less.

O You can “follow” other Twitter users (and have customers “follow” you) which means their Tweets will create your Twitter feed…

Twitter Signs

O @ - this designates a Twitter username, and “tags” (alerts and links) that user to your post.

O # - this connects your post to a Twitter conversation topic, making your post searchable to everyone interested in that topic (even if they don’t follow you)

@ Tagging People

# Tagging Conversations

How Businesses Use Twitter

O CRM (Customer Relationship Management)

O Sales Promotions

O “Curating”

O Social Engagement

Business Use: CRM

Business Use: Promotional

Business Use: Curating

Business Use: Engagement

The Tube

YouTube is Videos, Right?

ORight.

OAnd if you ever do commercials or video demonstrations, or share industry-relevant ones, you should have your own channel.

(Pssst… what’s Foursquare?)

“Checking In”OLocation Based Technology

OAllows users to “check in” at a location, using their smartphone

OPosts their check-in location information to other platforms such as Facebook and Twitter

Location Based Technology

O As of March 2010, the most popular location based technology application, Foursquare, had 500,000 users.

O When people “check in” axt your location, it can help draw attention to your business. If you have a social media presence, they can link directly to you when they check in.

These platforms work together.

O You can link your Twitter & Facebook.O You can embed YouTube videos on

Facebook or Tweet their links on Twitter.

O Potential customers can connect with you through Foursquare, Facebook, Twitter…

O And here’s the really important part:

None of them work without

you!

Social media = only as effective as you make it.

Girl Scouts Again!O If our Girl Scout started a Facebook

page, and someone posted the question: “Hey! Do y’all still sell thin mints?”

O And no one ever responds to the comment… she didn’t just lose that customer. She probably lost everyone who saw the poor, ignored comment.

But what about the

risks?

Lack of Common Sense

Dormancy

Spam-A-Lot

“Mr. Cohen”

TheRisk-Fixes

Risk FixesO The Common Sense Solution: GUIDELINES

O The Dormancy AND Spam-a-Lot Solution:

STRATEGIZE

O The Mr. Cohen Solution: MOVE ON

The Biggest Benefit:

E N G A G E M E N T !

Connect with Your Customers

O Post a question, get a response – or dozens of them.

O Instead of advertising TO your customers, engage WITH them, and you can cultivate vocal brand ambassadors to sing your praises in the social space.

More Social Benefits

OCredibility / honesty / transparency

OBuzz & Brand AmbassadorsOBeing relevantOConnecting with “influencers”OSelling more cookies!

Quick Recap (with cookies)!

O “Social media” definition? (Paraphrase away!)

O The 3 Types of social media advertising are…?

O The four major social media platforms we talked about today were…?

O CRM is…?O Businesses should care about social

media because…?O @ on Twitter will tag…?O # on Twitter will tag….?

Social Media 201(yes, there’s always more)

O More social sites:O Linked InO DiggO RedditO FlickrO DiggO MySpaceO StumbleUpon

Here’s where to find this presentation!

madg.com/socialmedia101

And let’s continue to social-ize.

facebook.com/madgsocial@madgsocialmadgsocial