General MBA Brochure Of Class 2014-16

ContentsMessage Corner

About BK

Program Architecture

Faculty @ BK

Curriculum

Batch 2014-16

Marketing Students’ Profile

Finance Students’ Profile

HR Students’ Profile

Recruiters’ Corner

Alumni Speaks

Life @ BK

Placement ProcedureCommittees’ @ BK

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3

Message from

CMMessage from

VC

Smt. Anandiben Patel Dr. M. N. PatelChief Minister, Gujarat Vice-Chancellor, Gujarat University

4 5

Message from

DIRECTORMessage from

PLACEMENT OFFICER & P.R.O.

Dr. Prateek Kanchan Ms. Kinjal DesaiDirector, B.K. School of Business Management Placement Officer & P.R.O., B.K. School of Business Management

It gives me immense pleasure and pride in presenting you the Placement Brochure for 2014-16. We invite your esteemed organization to visit our campus for the final placement of our current MBA batch.At B.K School of Business Management, we have maintained that hard work and perseverance are keys to success in any endeavor and our students adhere fully to this spirit. We nurture the aspirations of our students by providing a platform to them to enhance their skills and abilities to be able to compete with their counterparts across the globe which is full of dynamism and challenges. Current times are full of challenges related to the economic slowdown , environmental issues such as global warming, carbon emissions etc. In the midst of these challenging times, we make sure to train capable individuals who will discharge their professional and civic responsibilities. These qualities imbibed by our students differentiate them distinctly from others and help them to carve out a niche for themselves in their field of operations. BK School, a department of Gujarat University, imparting management education since 1976, has been attracting toppers from the Gujarat Common Entrance Test (GCET), through which admissions to the schools MBA programmes were given till 2012. Incidentally, from 2013 admissions are done based on the Common Management Admission Test (CMAT) conducted at national level. The School provides a conducive environment for learning with its vibrant and contemporary curriculum, experienced full time faculty, supplemented by practicing professionals as visiting faculty, good amenities such as computer lab, library etc. and hands on experience gained by working on projects, organizing events, etc. , by the students themselves. A strong network with our alumni and our interface with the industry have helped our campus placements.

With best wishesDr. Prateek Kanchan

DirectorB.K. School of business Management

Gujarat University

At B K School of Business Management, our objective is to provide the foundation for a holistic development of our students which can help to shape their career as successful managers and entrepreneurs. We emphasis on developing entrepreneurial spirit in students which empowers students to take any job with a greater responsibility.Our full time MBA course allows students to pick from elective fields like Marketing, Finance, HR, Operations and General Management.

Students participate in various activities like Renaissance, Pratibimb, Aagman, Vrund, Milap etc. All the events are structured, planned, managed and executed by various student committees and it gives them the experience, confidence, positive attitude. It also teaches them various aspects required in a professional life like time management, punctuality, vision, focus, resource management, target oriented behavior, initiative taking abilities and optimism.

We at B.K. also arrange various activities and programs to groom the students over and above their academic course and make them ready to approach the path to the corporate world. Such activities include one to one student counselling, guest sessions on communication and personality development, industry visits, remedial programs, workshops and seminars on campus to corporate, guest lectures from successful entrepreneurs and startups etc. We give career counselling sessions to our students to guide them and decide on a suitable career from the variety of sectors.This being the 39th Batch of B.K. , which has a vast base of alumni students who take active interest in developing students and mentoring them to become a successful professional. With this brief introduction about our students, I invite the corporates to participate in the Placement Program of the institute for the year 2015-16 and look forward to a mutually rewarding and everlasting relationship between institute and industry.

With best wishesMs. Kinjal DesaiPlacement Officer & P.R.O.B.K. School of business ManagementGujarat University

6 7

BAccreditation

by NAACStrongAlumni Network

Built over

39 Years

‘B’Ranking by

T.I.M.E

No.18 Among

Excellent

B Schools in india

- Eduniversal Ranking

Attracting

Top 50 Students

of Gujarat through

CMAT*

About BKB.K School of Business Management founded in 1976 and situated in Gujarat University Campus, is one of the oldest and eminent B- Schools of Gujarat. It is a premier MBA School which finds its place among the top 3 in Gujarat State. With a pedigree build over three decades, the college has its academic process in place. The School has been whetting human as well as intellectual skills of a new breed of dynamic managers ever since.

BK has grown very fast since decades and has come to acquire equity with top B Schools with all its incumbent attributes like excellent curriculum and faculty inputs, infrastructure, industrial exposure & strong alumni network.

Over the years, BK has easily adapted to the various changes in the business environment. In the 38th year of its existence the school continues to reinvent itself in order to serve the rapidly developing Indian economy.

Extension Programmes

1. MBA (Evening) for working Executives

2. MBA (Maritime Management)

3. PhD Programme in Management

4. Sixteen Diploma courses for duration of 1 year.

Vision

Mission

Objectives

Core Values

List of Directors

Prof. P.V. Desai 1976-1977

Dr. M.P Kanker 1977-1981

Dr. G.P Keshava 1982-1988

Prof. Dhaval Mehta 1988-1988

Dr. Sarla Achuthan 1988- 2013

Dr. Prateek Kanchan 2013 onwards

To be the center of excellence, providing

value based quality education, efficiency with

financial stability leading to socio-economic welfare of the

society through enrichment of Human Capital.

To create competent managers who strive to identify opportunities, develop a shared vision and inspire change.• Empowering Students through Model Syllabi• Innovation in Teaching• Promotion of Research, Consultancy and Extension for the Benefit of the Society• Quality Improvement to Enhance Global Competitiveness

• To meet the growing demand for Professional Managers with particular focus on Regional demands• To train Working Executives in the Industry• To introduce courses in different Emerging Areas• To promote Research and development in upcoming areas• To help the industry and community in their business endeavor by Training, Research and Consultancy

Thought, Action Leadership, Real World Application, Integration of Technology and Industry and having a Regional and GlobalPerspective.

8 9

Program Architecture & Evaluation

Dr. Prateek KanchanMBA(Marketing),Ph.D.(Advertisement)

Specialisation: Marketing Management, Advertising, Consumer Behavior, Integrated Marketing Communications, Sales & Distribution Management

Dr. Prateek Kanchan has two years of industrial experience and eighteen years of experience in teaching at PG level. He has also presented around Twenty Seven papers at national and international conferences. He also has to his credit an edited book on In-Film Advertising-Brand Positioning Strategy. He has to his credit twenty eight articles and papers published in various souvenirs, journals, newspapers and newsletters. He has presented papers at national and international conferences held at various institutes like IIM-Kolkata, Kozhikode and Indore, to name a few. He is also a member in the AICTE inspection committee for new and upcoming institutions. His Major Research Project (MRP) on “Changes in Consumer Buying Behavior of Readymade Garments with respect to the development of Organized Physical Retailing in Gujarat’ has got approved with UGC in March 2013.

Dr. Neelima RuparelB.Pharm, MBA, Ph.D

Specialisation: Strategic Marketing, Brand Management, Marketing Research, Customer Relationship Management

Dr. Neelima Ruparel is an Associate Professor in the area of Marketing. She has 16 years of academic experience at post-graduate level and corporate experience also while working as a Product Manager at Zydus Cadila Healthcare Ltd. A Gold medalist in Marketing specialization, she attained a Doctorate degree in Management in the area of CRM. She has organized seminars and MDPs at institutional level as well as conducted training programmes at various organizations. She has presented research papers in several National and International Conferences and also has several research papers published in different publications. Two of her research papers have been awarded with Best Paper Award at National level Summits. Moreover, she has also completed a Major Research Project of UGC on Organized Retailing in India with a specific focus on Career Opportunities for Youth.

Faculties

@ BKSelectionThe school selects the students through Common Management Admission Test (CMAT). The school has consistently attracted top 80 students out of a pool of more than 10,000 students appearing CMAT all over Gujarat State.

EvaluationThe students’ performance is evaluated through internal as well as external assessment. The internal evaluation is continuous and is based on mid semester examinat ion, quizzes, assignments, projects, presentations, attendance and class participation. Live projects, case studies, role plays, group discussions and seminars are incorporated with the regular lectures in order to acquaint the students with the rigors of competitive corporate environment.

The external evaluation is in the form of Universityexamination at the end of each semester. A two month summer internship evaluates the students’ performance in professional set ups. Also a grand project provides comprehensive evaluation of the students’ conceptual clarity and overall understanding of industry dynamics.

Program ArchitectureThe electives are offered in second year (third and fourth semester) where a student can choose from • Dual specialization • Pure Specialization • General Management The program spread over four semesters, focuses on the knowledge as well as the aptitude imperative for success in an increasingly competitive corporate domain. The first and second semester consist of compulsory courses aimed at providing a strong foundation for all the basic principles and tools of management.

At the end of the second semester, the students undergo a summer internship for a period of 8-10 weeks at leading organizations. This provides them with an opportunity to gain a firsthand experience of the real work environment and grooms them to face the future challenges. The training culminates in the submission of a detailed project report and a presentation by each student.

In the second year of the program, the students take several integrative courses in management and specialize in one as major and one as minor. Students also have an opportunity to go for pure specialization or no specialization. The students thrive to be in constant touch with professionals and practicing managers. As a means of achieving this end, a number

of guest lectures are also arranged.

CMATYear Rank Year Rank

2015 50 2014 58

Cut-off rank of Previous Years

10 11

Dr. Margie ParikhB.Com, MBA, Ph.D. (Management)

Specialisation: Organization Theory, Organizational Behavior

Dr. Margie Parikh has been on the faculty since 1997. She also serves on the Board of Atul Auto Limited as an Independent Director; and is an External Member of the Internal Complaints Committee formed under Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 at the Gujarat Regional Office as well as the Model Hospital of Employee State Insurance Corporation. Her current research interest focuses on the issues related to Organizational Ambidexterity, Leadership and Stakeholder Management in different contexts. Exploration of the ancient systems and sources of knowledge in India is her hobby. She has taught Organisational Theory (OT), Organisational Behaviour (OB), Organization Development (OD) and Leadership among several other related subjects.

Dr. Vasudev ModiMBA(Marketing), NET, GSLET, Ph.D.

Specialisation: Marketing, Information Systems

Dr. Vasudev Modi has a teaching experience of 13 years. He has customized a book on “Management Information System” and has published number of research papers in journals of national and international repute. He has acted as principal investigator in an EDC (Entrepreneurship Development Cell) – sponsored by AICTE. He is also principal investigator for MODROB – project supported by AICTE. He is acting as a co-investigator in Research & Development project on “Management of small-scale industries – A study of organizations in western India”. He is also a deputy coordinator in NET/SET coaching program for “Reserved” category students funded by UGC..

Faculties

@ BK

Dr. Mamta BrahmbhattPh.D., MBA, M.Com, BBA, DCA, UGC_NET (Mgt.), GSLET (Commerce), Certification in SPSS

Specialisation: Strategy and Quantitative Techniques

Dr. Mamta Brahmbhatt is having more than 14 years of academic experience and at present she is serving as Associate Professor in Quantitative Techniques and Strategic Management area at B.K. Prior to joining here, she was associated with National Institute of Cooperative Management, Gandhinagar as Associate professor. She holds a doctoral degree in Baking Management. Dr. Brahmbhatt has published papers in several major international and national referred journals. Her research papers have also been presented in several international and national conferences; few research papers have received best research paper awards.She is regularly involved in training research scholars at KGC- Knowledge Consortium of Gujarat, GTU, GNLU-Gandhinagar, NIFT-Gandhinagar, and Centers of Bharatiya Vidya Bhavan. . She has special expertise in data analysis and statistical methods.

Dr. Nilam PanchalFDPM – IIMA, Ph.D., M.Phil (Gold Medalist), PGDIRPM (Gold Medalist), MBA (Finance)

Specialisation: Corporate Finance and Accounting, Corporate Restructuring, Financial Services

Dr. Nilam Panchal is working as an Associate Professor (Finance) at School. Prior to joining School, She served at Institute of Management, Nirma University. She has 14 Years of work experience including Academics and Industry. She has been participant in various MTPs and FDPs at EDII, IIM-Bangalore, IIM-Indore, IIM-Noida, MDI to name a few. She has published many research articles in refereed national and international academic journals. Dr. Panchal conducted EDPs /MDPs for Middle Level Managers at Kohler India, GNFC (NARDES & Ladies Club), P I Industries, Classic Hotels, Zindal Industries, Babina Diagnostics, Asian Paints Limited to name a few. She is recipient of Merit certificate by Education Department, GoG and various awards and Prizes for Best research papers, best performer and best teacher. She is a member of various associations like AIMS, BDMA, ITC, IARA. She is an applicant for Major and Minor Research Project of ICSSR & UGC. She is passionate about teaching, research and training.

Faculties

@ BK

12 13

Core Compulsory Courses Marketing

Dr. Vilas KulkarniB.Sc, MHRD, Ph.D.(Management)

Specialisation: Human Resource Management, Organizational Behavior, Strategic Management

Dr. Vilas Kulkarni has an industrial experience of two years. He has also worked for two years with IIM, Ahmedabad as Trainee academic associate in Personnel and Industrial Relations area. He has authored eight books on management and has to his credit various articles published in national and international journals. He has acted as coinvestigator in the research project titled “Competition in Indian organizations – How to they cope up … Some case studies”. Funded by AICTE. Currently he is acting as a principal investigator in (a) Research and Development project on “Management of small scale industries - A study of organizations in Western India” and (b) “Modernisation and removal of obsolescence” funded by AICTE and (c) Dy coordinator in ‘Remedial programme funded by UGC’.

Phd Scholars• Dipakkumar Hadiya B.E. (CS), MBA, NET (JRF)

• Pranav Seth B.Com, LL.M, MPS

• Ankita Kathiriya M.Com, MBA (Fin), NET (JRF)

• Hardik Bhavishi MBA (Marketing), PGDM (Marketing), UGC JRF

• Amrita Desai MBA(Mktg), MSc(Env Sci)• Archit Shah C.A,MBA(Fin)• Prof. B.R.M Rao B.Com, B.A, L.L.B, P.G.D.C.R.S, P.G.D.R.D.M (IRMA), P.G.B.P.A, P.G.D.B.A, M.I.M.A

• Rashmi Pant B.Sc (Chem), B.Sc (Tech), MBA• Bijoyen Das BE(Mech), MBA (marketing and Operation)• Diksha Sisodiya B.E.(CS), MBA• Ismail Bootwala MBA (Fin), AAICWA, LLB, M.Phil(Mgmt.)• Prof. Rajesh Ganatra MBA - Finance, Corporate Taxation & Financial Planning• Prof. Radha Ravichandran Ph.D., M.Phil, M.Com., FDP- IIMA • Debjani Dass B.Sc (Hons), MBA (HR)• Krupa Kapadiya BBA, MHRD• Siddharth Bhandari Marketing, Finance• Nehal Shah BE- EC, MBA – Marketing• Anushka Mankad B.Com, MBA (Finance), CA Final (pursuing), Ph.D. (pursuing) • Payal Mehta B.A. Double graduation in Eng and Advt., M.A. With English. Lit. MBA in HR• Hansa Jain MBA, MA, Ph.D.• Anuradha Pandit MBA (HR), MPhil English• Megha Antani Masters in HRM• Namrata Shah M.Com

Faculties

@ BKVisiting Faculty

SEMESTER I• Economics for Managers • Financial Accounting • Information System for Managers • Managerial communication • Organizational Behaviour • Organizational structure and dynamics • Quantitative Analysis • Seminar course on ethics, ethos and Values

SEMESTER II• Cost and Management Accounting • Environment for Business • Fundamentals of Financial Management • Human Resource Management • Management Science • Marketing Management • Productions and Operations Management • Business Research Methodology

SEMESTER III• Corporate Strategic Management • Management Control System • Business Laws • Project Study

SEMESTER IV• New Enterprise and Innovation Management • OD and Leadership • International Business • Environment Management • Project Study

• Consumer Behaviour

• Marketing Research

• Integrated Marketing Communication

• Sales and Distribution Management

Marketing

• International Marketing

• Product and Brand Management

• Service and Relationship Management

• Special Studies/Developments in

Marketing/Project

• Seminar and Contemporary issues in

Marketing

14 15

Finance Human Resources Batch Statistics 2014-16

Male

Female

RATIO30 %

70 %

Productions & Operations (Only Minor)• Logistics And Supply Chain Management

• Total Quality Management

• Contemporary Issues in Production and Service Operations

• Special Studies/ development in Production & Operation (Project)

• Corporate Taxation and Financial

Management

• Management of Financial Services

• Security Analysis and Portfolio

Management

• Corporate Finance and Restructuring

• International Finance Management

• Derivative and Risk Management

• Banking and Insurance

• Special Studies/Developments in

Finance

• Seminar on Contemporary Issues in

Finance

• HR Policy Formulation

• Compensation Management

• Management of Industrial Relations

• Human Resource Development

• Strategic Human Resource Management

• Special Studies/ Developments in HR.

• Contemporary Issues in HR

• Performance Management

• Recruitment and Selection

Finance

HR

Major Specialization

8.12 %37.83 %

Marketing 54.05 %

B. Com

B.B.A

Batch Profile

32.43 %

B. Pharm 5.4%

20.27 %

B.E. 41.90 %

16 17

19STUDENT PROFILE

MARKETING

MARKETING

Akash Malviya, 22

Akash Mistry, 22

Amit Agarwal, 22

Arvind Vavadiya, 24

CGPA: 2.08

CGPA: 2.79

CGPA: 3.34

CGPA: 3.2

OperationsMinor:

OperationsMinor:

FinanceMinor:

FinanceMinor:

BBA 60 %

BBA 66.7 %

B.Com 72.9 %

B.Pharm 58.71 %

Summer TrainingCompany: Kamal Industries

An overview of oil industry and its supply chain management

Title:

Summer TrainingCompany: GCMMF (AMUL)

Dahi Consumption SurveyTitle:

Summer TrainingCompany: Prathma Blood Bank

Conventional means of marketing at a blood bank

Title:

Summer TrainingCompany: Ipca laboratories

To find out potential customer for Aceclofenac(ZERODOL)

Title:

Work Experience: 3 months


20 21STUDENT PROFILE STUDENT PROFILE

MARKETING MARKETINGHimanshu Gosai, 23

Jaydeep Gidhvani , 23

Hardik Mandalia , 21

Jaydeep Rathod, 23

CGPA: 3.29

CGPA: 3.62

CGPA: 2.33

CGPA: 2.74

OperationsMinor:

Finance Minor:

------ Minor:

OperationsMinor:

B.Tech (IC) 60.1%

B.Tech 72.35 %

B.Com 67%

B.Tech (EC) 61%

Summer TrainingCompany: Hindustan Coca-Cola

Beverages Pvt. Ltd (HCCBPL)

Implementation of 5’s & fefo in Rmpm storage areas along with their visualization, optimization and understanding their principles and operations

Title:

Summer TrainingCompany: TCS

Comparative Analysis Of HRMS With Leading Competitors

Title:

Summer TrainingCompany: Future Retail Ltd

Evaluation of Customer Loyalty Programs of Big Bazaar

Title:


To find out the Potential customer in rural area

Title:

Work Experience: 1 year


Dhaval Doshi, 26

Hardik Joshi, 23

Dhwanil Modi, 23

Gopi Modh, 23

CGPA: 3.32

CGPA: 2.93

CGPA: 2.5

CGPA: 2.64

FinanceMinor:

OperationsMinor:

OperationsMinor:

OperationsMinor:

B.Pharm 71.2%

BE (EC) 71.2%

BE (EC) 58 %

B.E.(CE) 59.4 %

Summer TrainingCompany: GPE Expo Pvt Ltd

Marketing and Operations : Conference and Exhibitions

Title:


Beverages Pvt. Ltd (HCCBPL)Empty RGB warehouse managementTitle:


Beverages Pvt. Ltd (HCCBPL)Implementing TPM in engineering store, inventory optimization, SAP training and understanding of ERP system

Title:


Catchment analysis and Customer survey at Big Bazaar.

Title:




MARKETING MARKETINGNikhil Shah , 21

Nilrajsinh Jadeja, 23

Mohammadnaim Punasiya , 25

Parth Thakkar, 22

CGPA: 2.27

CGPA: 2.31

CGPA: 2.6

CGPA: 2

FinanceMinor:

------ Minor:

HR Minor:

------ Minor:

BBA 62.7 %

BE (IT) 59.6 %

BE (EC) 55 %

BBA 53 %

Summer TrainingCompany: Freeway Entertainment

Online Marketing For India Film Project

Title:


To find out the potential customer in rural area

Title:


Warehouse inward outward/ A-E inventory perfection

Title:


sourcing leads for space on hire in big bazaar

Title:


Laksh Bhatnagar , 24

Kuldeep Jayswal , 23

Kunal Maheshwari , 24

CGPA: 2.98

CGPA: 2.62

CGPA: 3.7

OperationsMinor:

OperationsMinor:

FinanceMinor:

BE (IT) 72.7%

BBA 69.38 %

B.Tech (E.C) 73.44 %


Catchment analysis and customer survey at Big Bazaar

Title:

Summer TrainingCompany: HCCBPL

Implementation of 5’s & fefo in rmpm storage areas along With their visualization, Optimization and Understanding their principles and operations

Title:


Comparative Analysis of TCS Single Sign On Platform with leading competitors.

Title:

Vishvajitsinh Gohil, 23

CGPA: 3.29OperationsMinor:

BE (Mech) 79 %

Summer TrainingCompany: Valeo India Pvt Ltd

Implementation of CLPP (CLEAN Project Plan)

Title:


MARKETING MARKETINGSamir Davada, 24

Sandipkumar Vadher , 23

Saket Maloo, 24

Satvikkumar Damor, 21

CGPA: 3.09

CGPA: 2.3

CGPA: 3.77

CGPA: 1.96

OperationsMinor:

OperationsMinor:

OperationsMinor:

------ Minor:

BE (Mech) 55 %

B.Com 52 %

BBA 78 %

BBA 50.42 %


Shrinkage Control Management & Inventory Accuracy Enhancement

Title:

Summer TrainingCompany: Gujarat Tourism Corp Ltd

Destination marketingTitle:


A study on Customer Perception towards PLB’s of Big Bazaar versus other brands.

Title:

Summer TrainingCompany: AMUL

Consumer behaviour towards amul dahi consumption

Title:


Work Experience: 30 Months (FB)

Raj Dodiya, 23

Ronak Dumasia, 23

Rajankumar Prajapati, 22

Rohan Mishra, 23

CGPA: 2.85

CGPA: 2.82

CGPA:

CGPA: 2.83

OperationsMinor:

HRMinor:

OperationsMinor:

OperationsMinor:

B.E.(Mech) 74.4%

B.E. (IT) 61.3%

BBA 51.1 %

B.Com 53.22%


Project 1 - Warehouse Inward Outward Perfection Project 2 - E & D inventory Perfection

Title:


Comparative Analysis Of HRMS With Leading Competitors

Title:

Summer TrainingCompany: Amul

Dahi consumption surveyTitle:

Summer TrainingCompany: Khimji Ramdas India Pvt Ltd

‘Ready Stock Unit’ as effective model for FMCG distribution.

Title:



MARKETING MARKETINGTejgaurav Kanojiya, 23

Tushar Rami, 22

Stuti Trivedi, 24

Utpalkumar Chaudhary, 22

CGPA: 3.01

CGPA: 2.57

CGPA: 3.53

CGPA: 2.49

OperationsMinor:

OperationsMinor:

FinanceMinor:

Finance Minor:

B.E (EC) 60.2 %

BBA 64.1 %

BE (IT) 73 %

BBA 52 %

Summer TrainingCompany: Khimji Ramdas India Pvt

LtdOptimum Utilisation Of InventoryTitle:

Summer TrainingCompany: 94.3 MY FM (radio)

Project report on marketing and programming of 94.3 MYFM

Title:

Summer TrainingCompany: GCMMF-Gujarat Cooperative

Milk Marketing FederationAnalyzing the market opportunities and understanding the selling and promotion of Amul PRO

Title:

Summer TrainingCompany: Hindustan Times Media

Ltd - MintA Comparative Analysis of ‘Mint’ versus other Financial Newspa-pers

Title:

Work Experience: 1 year

Shimoli Shah, 25

Smit Modi, 22

Shruti Pithadia, 22

Shrutiben Patel , 23

CGPA: 3.67

CGPA: 3.5

CGPA: 3.3

CGPA: 2.31

FinanceMinor:

OperationsMinor:

HRMinor:

HRMinor:

BE (CE) 84.2 %

BBA 68%

BBA 68 %

B.Tech (EC) 56.3 %

Summer TrainingCompany: DIT India

Digital and Social Media MarketingTitle:

Summer TrainingCompany: Adani Wilmar Ltd

Retailers and Distributors Satisfaction Study

Title:

Summer TrainingCompany: Adani Ports and SEZ Ltd.

“Payroll Management Process’ of Adani Ports and SEZ Ltd.

Title:

Summer TrainingCompany: Vasudhara Dairy

A project on how to increase vasudhara ghee selling

Title:



28STUDENT PROFILE

MARKETING

FINANCE

Vidita Bhat, 23

Vishal Shah, 24

Vishnu Lodha, 22

CGPA: 3.25

CGPA: 3.31

CGPA: 2.39

HRMinor:

FinanceMinor:

OperationsMinor:

B.Pharm 78.05%

BE (CE) 74.8%

BE (CE) 56.6 %


Customer perception regarding signage and price labels of products at big bazaar

Title:

Summer TrainingCompany: DIT India

Digital and Social Media MarketingTitle:


Customer Perception towards Private Label Brands of Big Bazaar versus International/National brands

Title:


MARKETING is about values.- Steve Jobs

“

STUDENT PROFILE STUDENT PROFILE

FINANCE FINANCE

30 31

Bhagirath Parmar, 21

Bhargav Gohel, 23

Ankitkumar Gohel, 21

Chiragkumar Vasava, 22

CGPA: 2.98

CGPA: 2.69

CGPA: 3.16

CGPA: 2.59

MarketingMinor:

OperationsMinor:

------ Minor:

OperationsMinor:

BBA 67.2%

B.Tech (IT) 57 %

B.Com 65.45%

BBA 52.45%

Summer TrainingCompany: Sharekhan Ltd.

A Study On Investment Pattern On The Basis Of Risk Profile Of Investors

Title:

Summer TrainingCompany: Mahindra Finance

Study of CAPs of the Dealer Associated with Mahindra & Mahindra Financial Services

Title:

Summer TrainingCompany: Swastika investmart Ltd.

A study on evaluation of ICICI Bank with the help of Fundamental & Technical analysis

Title:

Summer TrainingCompany: Moneyplant Fin Mart

A Study of Investor Satisfaction Towards Insurance of Salaried People and Sole Proprietor

Title:

Aarti Chopda, 25

Ankita Sagar, 21

Anjani Shiyani, 21

Ankit Lalakiya, 21

CGPA: 3.02

CGPA: 2.59

CGPA: 3.4

CGPA: 2.81

MarketingMinor:

HRMinor:

MarketingMinor:

HRMinor:

BBA 62 %

B.Com 69.7%

B.Com 75.3 %

BBA 68.5 %

Summer TrainingCompany: Indian Rayon ( a unit of

Aditya Birla Buvo Ltd.)Analysis of Financial StatementTitle:

Summer TrainingCompany: Ambition MICA Pvt Ltd

A Project regarding Customer choices regarding various sun mica groups

Title:

Summer TrainingCompany: Shree Swaminarayan Steel

Implementation of Tally for Accounting

Title:

Summer TrainingCompany: Sarvottam dairy

Production Process Of Sarvottam Dairy

Title:



FINANCE FINANCE

32 33

Nishaben Sankhala, 21

Parvezalam Varaiya , 22

Munabhai Chauhan, 22

Priyakumari Rajput , 22

CGPA: 2.82

CGPA: 3.52

CGPA: 2.43

CGPA: 2.06

MarketingMinor:

OperationsMinor:

MarketingMinor:

------ Minor:

B.com 65.9 %

BE (EC) 69.8 %

BBA 55 %

BBA 56%

Summer TrainingCompany: Money Plant Finmart pvt.

ltd.A study on Investment pattern of various sets of investors

Title:

Summer TrainingCompany: Mahindra & Mahindra Financial

Services LimitedA study of CAPs of dealer associated with Mahindra & Mahindra Financial Services Limited

Title:

Summer TrainingCompany: HDFC Standard Life

Insurance Company LtdCustomer buying behavior with a focus on market segmentation

Title:

Summer TrainingCompany: Ultratech Cement Ltd

Employee Welfare & Job Satisfaction

Title:

Harsh Shah, 22

Mayankkumar Prajapati , 22

Luqman Sheth, 24

Mahesh Purohit, 22

CGPA: 3.49

CGPA: 3.03

CGPA: 3.2

CGPA: 3.34

MarketingMinor:

MarketingMinor:

OperationsMinor:

MarketingMinor:

B.E (electrical) 65.7 %

BBA 62 %

BE (Mech.) 76 %

BBA 73 %

Summer TrainingCompany: Khimji Ramdas India Pvt Ltd

‘Ready Stock Unit’ as effective model for FMCG distribution.

Title:

Summer TrainingCompany: Central Bank of India

Retail Lending in Central Bank of India

Title:

Summer TrainingCompany: Central Bank of India

Study About Retail BankingTitle:

Summer TrainingCompany: SNL Financial

A Study on processing of financial content

Title:



FINANCE FINANCE

34 35

Sahil Parakh, 23

Saral Gandhi, 25

Ronak Thakur, 21

Shikha Parmar, 22

CGPA: 2.6

CGPA: 2.99

CGPA: 3.27

CGPA: 1.96

MarketingMinor:

OperationsMinor:

MarketingMinor:

HRMinor:

B.Com 65 %

BE (Mech) 61.36 %

B.com, CS Final 74 %

B.Com 73.61 %

Summer TrainingCompany: Prathma Blood Bank

Conventional Means of Marketing at a Blood Bank

Title:

Summer TrainingCompany: Adani Ports and Special

Economic Zone Ltd. Investor Relations(IR) Prctices at Adani Ports and SEZ Ltd.

Title:

Summer TrainingCompany: Moneyplant Fin Mart

A study on investor awareness regarding financial planning

Title:

Summer TrainingCompany: Indian Rayon, Veraval

Inventory management of viscose filament yarn at Indian rayon

Title:


Priyam Sanghvi , 22

Rinki Sejpal, 22

Renil Shah, 22

Riddhi Daiya, 23

CGPA: 3.26

CGPA: 3.68

CGPA: 2.87

CGPA: 3.56

OperationsMinor:

MarketingMinor:

MarketingMinor:

OperationsMinor:

BE (Mech) 69.9 %

B.Tech (EC) 81.07 %

BE (CE) 58.1%

BE (EC) 77.8 %


Shrinkage Control Management & Inventory Accuracy Enhancement

Title:

Summer TrainingCompany: Jalaram Petroleum

Operations Assessement of Jalaram Petroleum (Group of four retail outlets)

Title:

Summer TrainingCompany: SHCIL - Stock Holding Corp

of India LtdOverview of Stock Exchanges with investment pattern and investors’ approach at SHCIL

Title:


Comparative Analysis of TCS Payroll with Leading competitors

Title:


STUDENT PROFILE

FINANCE

36 HR

Sweni Shial, 22

Vivek Chauhan, 23

Urmil Shah, 23

Vijaysinh Vaghela, 22

CGPA: 2.51

CGPA: 2.35

CGPA: 3.28

CGPA: 2.86

MarketingMinor:

OperationsMinor:

MarketingMinor:

MarketingMinor:

BBA 69 %

B.Com 64.6 %

BE (Electrical) 63.7 %

B.Com 68.6 %

Summer TrainingCompany: Hiravati marine product pvt. Ltd.

Consumer Research Title:

Summer TrainingCompany: Moneyplant Finmart Pvt Ltd.

A Survey on Investor Behaviour of Investors in Ahmedabad City

Title:


Comparative Analysis Of TCS Payroll With Leading Competitors

Title:

Summer TrainingCompany: Jay Petroleum

Jay petroleum daily operation manaagment and increasing sales and revenue

Title:


HR HR

38 39

Ragini Chaudhari , 22

Rachna Wali, 24

CGPA: 3.22

CGPA: 3.35

MarketingMinor:

MarketingMinor:

BBA 77.8%

B.E. 70.8 %

Summer TrainingCompany: KalpTaru Power Transmission Ltd.

HR-Practices at KalpTaru Power Transmission Ltd.

Title:

Summer TrainingCompany: Coca-Cola

Project on employee engagement for staff, operators and casuals of the coca cola company

Title:

Dhara Katariya, 22

Pranjali Kasarekar, 22

Khushbu Mehta, 24

Payal Yoganandi, 22

CGPA: 3.13

CGPA: 2.54

CGPA: 2.31

CGPA: 2.67

MarketingMinor:

OperationsMinor:

------ Minor:

MarketingMinor:

BBA 63.5 %

B.com 55 %

BBA 60.85 %

B.Com 75.8%

Summer TrainingCompany: Aditya Birla Veraval

Working Capital Management at Indian rayon

Title:

Summer TrainingCompany: Pantaloons retails pvt.ltd.

Customer service and operation at pantaloons

Title:

Summer TrainingCompany: Money Plant Finmart Pvt Ltd.

A survey analysis on Investers’ behaviour towards mutual fund in Baroda city

Title:

Summer TrainingCompany: VNC Technologies pvt Ltd

A Project Report On HR Practices at VNC Technologies Pvt.Ltd.

Title:


“ HUMAN Resources isn’t a thing wedo, it’s the things that runs ourbusiness.

-Steve Wynne

The human MINDis our fundamental resource.

- John F. Kennedy

“

Recruiters’ Corner

40 41

Alumni Speak“Two years of MBA at B. K. was a great learning experience. MBA curriculum of B. K. gives more emphasis on case studies and projects which makes it easy to understand the concepts of management. Learnings from those two years have given me a lot of confidence to achieve my goals with a lot of ease....

- Ravi Pathak (‘04 Batch) Co-Founder, Tatvic Inc.

There is an academic freedom in BK, unlike other MBA colleges which only tend to keep you tide up 10 hours a day. This freedom, apart from classroom learning, can be utilized in the best possible manner, for industrial exposure, networking, visiting professionals, visiting industries or taking up projects.

- Ritam Bhatnagar (’10 Batch) Founder Director, Freeway Film Company

Attendance, tests, exams, projects, readings was the life with BK. Nice professors to recast executive ego into management philosophy. BK brought knowledge for managing life for every student. My salute to my alma mater forever. - Ashutosh Vyas

(’87 batch) Asso. VP –Commercial, Adani Gas Ltd.

Sujan Chinoy (1978) Indian High Commissioner in Mexico, Govt of India

Geet Sethi (1983) Internationally famed Snooker Player

Yogeshkumar (1986) GM, Eros Group

Subhasish Dhar (1987) Associate Director Price waterhouse Coopers

Ashutosh Vyas (1987) Commercial Adani Gas Ltd.

Vinod Joshi (1989) VP (Commercial), Hester Bioshiences Ltd.

Mira Desai (1989) GM , Sun Pharma

Rashmin Shah (1989) CEO, Zydus BSV Ltd.

Neerja Seth (1990) Sr. Manager (Finance), Fujitsu

Joseph George (1990) CEO, Lowe Lintas

Neerav Joshipura (1992) Sr. Manager, IBM

Trilochan Raval (1995) Sr. GM (Market Research & Planning ), Intas Pharmaceuticals Ltd.

Kartik Raval (1995) V.P, Deutsche Bank

Maulesh Buch (1996) Sr. Manager, Wipro

BK curriculum offered lots of project experience along with case study based learning that has deeper impact in helping students to achieve great heights. This is truly unique.

- Neerav Joshipura (’92 batch) Senior Manager, IBM

BK prepares you for serious crisis management as well as real life, which is very different from text books. The faculty at BK gave us very down to earth, practical perspective on some of the most opaque concepts.

-Sangeeta Rathod (’98 Batch) Asst. GM, SEBi

I owe all my professional success to BK, that changed my perspective, not only to business but life itself. The stint at BK instilled in me the confidence to understand intricacies of management in the corporate world and it was this confidence that eventually helped me launch my own company.

- Mukesh Nayak (’02 Batch) Director, Movewell Media Pvt. Ltd. A’bad

B. K. School of Business Management

Dharmesh Shah (1997) Sr. Development Lead, Dell Computers

Amit Karna (1997) Professor, European Business School, Germany

Rajesh Semson (1997) Vp, Ernst & Young

Sunil Kumar (1997) MD, City Forex NX Ltd.

Sangeeta Rathod (1998) AGM, SEBI

Samir Mehta MD, Torrent Pharma

Rutvij Raval (2000) AVP, JP Morgan

Anil Rathi (2003) Sr. VP (Technical) Mark Bioscience Ltd.

Harshil Rajani (2003) Avp, ABN AMRO Bank NV

Samit Aich (2004) Executive Director Greenpeace India

Amrit Mohan (2008) Head (Marketing & Communications),

Dexter Consultancy Pvt. Ltd.

Devendra Choumal (2008) AGM, Food Corporation of India

Prashant Pandhi (2010) Deputy Manager (Finance), Times of India

our Distinguished Alumni

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Pre Placement Talk We welcome the companies to conduct their pre-placement talk from the first week of October. This would provide the students with an opportunity to have an overview of the companies future plans, growth prospects, job opportunities and job profiles. On the other hand, it will help the company make its presence felt on the campus and attract fresh managerial talent.

Placement Proceedings Companies are invited to schedule their presentations starting from the first week of October. The interested companies may communicate in writing or send an email along with the details like preferred dates, modalities in placement procedures and job profiles etc. The placement team would then coordinate with the companies and finalize placement schedules on mutually convenient dates. After the presentations, resumes of interested students are sent to the company.

Company Visit The companies may send the details of their selection procedures which will enable the school to make necessary arrangements at the campus.

Committees @ BK Placement Procedure

After thirty seven glorious years of enjoying the faith of the corporate world in our students as well as our faculty through successful 100% placements and summer internships, B.K School of Business Management looks forward to continue this trend in its thirty eighth year.Every year reputed corporates are invited to the campus for final placements. This placement brochure, containing detailed description of the school and its students would act as the recruiter’s guide.

For confirming the participation, please write to us at:

[email protected]

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Webcom

Infracom

Alumcom

Cultcom

Placecom

Placement CellB. K. School of Business ManagementGujarat University, Navrangpura, Ahmedabad - 380009Contact No.: [email protected]

Student RepresentativesHarsh Shah - 9687465945Raj Dodiya - 9033088851Ronak Dumasia - 8141466871Ronak Thakur - 9016473434Saket Maloo - 9825161905Samir Davada - 9601840971Shimoli Shah - 9879536350Urmil Shah - 8153097013

Faculty RepresentativeDr. Nilam Panchal(9726676890)

Dr. Margie Parikh(9879505041)

Placement Officer and P.R.O.Ms. Kinjal [email protected]

Placement Committee

Concept & Design by purvibhatt.com

General MBA Brochure Of Class 2014-16

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Transcript of General MBA Brochure Of Class 2014-16