General event information Vakantiebeurs, Jaarbeurs, Netherlands

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Page 1: General event information Vakantiebeurs, Jaarbeurs, Netherlands

THE BIGGEST CONSUMER TRAVEL FAIR IN EUROPE

TRAVEL FAIR THE NETHERLANDSJANUARY 2018

FACTS & FIGURES.

The Vakantiebeurs Trade Days bring people from the worldwide tourism industry together. To do business, to learn and to network.

With an extensive program of sessions and panel discussions featuring with international key-speakers we offer an inspirational environ-ment for people in the travel industry. Members of the Travel Trade have free access to the Trade Days of the event.

To increase the importance and relevance of the fair for exhibitors and the travel industry, the first two days of the event are Trade Days. We strongly value the fact that members of the tourist trade have ample possibility to do networking.

TRADE DAYS

All over the worldOver the years, the Vakantiebeurs has become a well-established and important event, both for the tourism sector itself and for consumers looking for holiday inspiration. Over 1100 exhibitors from all over the world present themselves at the event, showcasing their countries, cities, regions, national parks, accommodations, airlines, tourist attractions and theme parks. Of course, the tour operators from the Netherlands are also well represented at the fair.

Unique experienceThe event’s success is based on the combination of 4 pillars: Inspiration, Information, Entertain-ment and Worldwide Culinary Experiences. The Vakantiebeurs offers exhibitors a unique event, as it is the ideal mix of a trade and consumer fair. Nowhere in Europe do you experience such a massive interaction with the end-consumer, learn-ing everything about their needs and desires.

EVENT INFORMATION

THE VAKANTIEBEURS TRAVEL FAIR IN THE NETHERLANDS, IS EUROPE’S BIGGEST CONSUMER TRAVEL FAIR, ATTRACTING OVER 108.000 VISITORS IN 6 DAYS. IT IS ANNUALLY HELD IN JANUARY, AND WILL BE CELEBRATING ITS 48TH ANNIVERSARY IN 2018.

18,418 INTERNATIONAL TRADE VISITORS

TRAVEL FAIR THE NETHERLANDSJANUARY 2018

108.779 CONSUMER VISITORS

Page 2: General event information Vakantiebeurs, Jaarbeurs, Netherlands

BART MEIJERManager Travel Fair+31 6 2259 3808 [email protected]

JOHN VEERKey-Accountmanager+31 6 8235 7330 [email protected]

ESTHER RIETMANAccountmanager Camping, outdoor & active Holidays+31 6 2039 [email protected]

SAMI CHOUCHANEAccountmanager Central Europe, Africa, Middle East & Asia+31 6 5794 9708 [email protected]

MARTIJN HARMELINKAccountmanager Southern Europe & Scandinavia+31 6 8362 3369 [email protected]

TINEKE TEESAccountmanager Tourist Boards, Western Europe, America’s+31 6 3080 0605 [email protected]

CONTACT?

5h17m AVERAGE DURATION OF VISIT

€ 3,227AVERAGE ANNUAL HOLIDAY BUDGET P.P.

2.5 AVERAGE NUMBER OF ANNUAL VACATIONS P.P.

Top3reasons for a visit

AGE PROFILE

Information about next holiday

Inspiration for new destinations

Cultural entertainment

GEOGRAPHICAL INTEREST VISITORS

73%EUROPE

35%AMERICA’S & CARIBBEAN

19%AUSTRALIA &NEW ZEALAND

41%AFRICA & MIDDLE EAST

CONSUMER VISITOR PROFILE

6%

11%

12%

22%

28%

21%

<25

25-35

35-45

45-55

55-65

65+ 5h17m

AVERAGE DURATION OF VISIT

TRADE VISITOR PROFILE

18,418 INTERNATIONAL TRADE VISITORS

Top3reasons for attending

Trends & developments

Networking

New Business

EXHIBITORS PROFILE

1,100 EXHIBITORS

700 DESTINATIONS WORLDWIDE

34%is owner/managing director

62%is manager/decision-maker

TYPE OF ORGANISATION

Tour Operators

Travel Agents

Tourist Boards (Countries & Regions)

City marketing

Accommodations

Cruise Companies

Car Rental

Airlines & Airports

TRAVEL FAIR THE NETHERLANDSJANUARY 2018

42%ASIA

108.779 CONSUMER VISITORS