GemiusSequence gemiusSequence The study of the Russian Internet users’ activity October 2006.

gemiusSequence gemiusSequence

The study of the Russian Internet users’ activity

October 2006

2

2

• Methodology ................................................................................................3

• Summary .....................................................................................................6

• Demographic structure of the sample…......................................................9

• Internet usage - general Information…………………………………………14

• The most popular websites by demographic group…………………………26

• Activity of Russian Internet users (panelists) by hours….………………….41

• Activity of Russian Internet users (panelists) by employment position……48

• Definitions of concepts .................................................... ..........................119

Contents

3

Methodology

4

4

• The main objective of the study is to identify and characterize the online audience activity in

Russia.

• In this report the following parameters are analyzed:• the sessions performed by Internet users (panelists) • the internet activity (time spend, number of page views and sessions) of Internet users

(panelists)• the socio-demographic profile of the sample• the popularity of websites and categories of websites among Internet users (panelists)• the starting and ending points in the path performed by Internet users (panelists)

Objectives

5

5

• gemiusSeqence is a study designed to provide for the client the description of Internet users’ (panelists) activity.

• gemiusSequence is a research conducted on the basis of gemiusAudience study. The main source of data is an Internet users panel. User-centric measurement makes use of especially developed panel software designed to gather user's socio-demographic and their online behavior characteristic. The research is based on analysis of session performed by panelists.

•The research was conducted between 9th and 22nd of October 2006. During this period, there were gathered 292 Internet users, and the software recorded 7 717 sessions.

•The analysis were made for 5 target groups:•top managers: president, general/executive director, board member, functional director of big enterprise (100+ employees), etc.•owners or co-owners of a company•middle level managers: functional director or department, manager of SME (under 100 employees), chief accountant, team manager etc. •specialists and experts: department member, production member, specialist, expert, sales manager etc.•young specialists under 25 years old

Methodology

6

Summary

7

7

• The research was conducted between 9th and 22nd of October 2006. Among this period, 292 Internet users were gathered using net panel software, who performed at least one session.

•During analyzed period panelists performed 7 717 session, spending 5 407 hours in the Internet and performing 395 607 page views.

В среднем, каждый проводил в интернете 1,3 часа в день.

•The biggest group of the Internet user were the following people:•Males (59,2%)•Users aged 25 to 35 (43%)•People working as functional director or department manager of SME (under 100 employees), chief accountant, team manager etc (32,5%)

•The most popular websites according with the number of session was yandex.ru, whilst the most time were spent on mail.ru.

•The Internet users’ (panelists) activity, measured by number of sessions, decreased during weekends. Number of session performed during weekend is around three times less than for the rest of the week. The average time spent on websites during a session follows the same pattern.

Summary (1)

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8

• Considering Internet users’ (panelists) activity during a day, number of sessions is the lowest between 00:00 and 07:00, then it grows rapidly until 09:00 and it stay almost stable until 17:00. After 17:00, it can be noticed a decrease of number of sessions.

• Considering session characteristics, most the visits last between 5 and 30 minutes, consist of 11 –50 page views and includes 3-5 different websites.

•Considering session performed by users (panelists) having different employment status, the obtained results are similar to results of general analysis: most of the visits last between 5 and 30 minutes, consist of 11 – 50 page views and includes 3-5 different websites categories visited. It is worth to mention that highest fraction of long sessions (lasting more than 2 hours and consisting of more than 100 page views) were performed by young specialists. On the other hand, the highest fraction of short sessions (lasting less than 30 seconds and consist of only 1 page view) were register for group of experts and specialists.Клерки – самое слабое внимание.

Summary (2)

9

Demographic structure of the sample

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10

The socio-demographic profile of the sample (1)

• The biggest groups in the Internet user panel were people: Males (59,2%) Users aged 25 to 35 (43%) Working as functional director or department manager of SME (under 100 employees), chief

accountant, team manager etc (32,5%)

• Main functional divisions: Sales (15,1%) Marketing and advertising (13,4%)

• Main Industry: Audit, consulting, market research, recruiting (9,9%) IT, Internet (9,6%) Wholesale and distribution (9,2%)

11

11

Under 2525%

25 - 34 years43%

35 - 44 years22%

More than 45 10%

Female40,8%

Male59,2%


N = 292

N = 292

SexAge

Source: gemiusSequence, 09-22.10. 2006

12

12

President, general/executive

director, board member,

functional director of big

enterprise (100+ employees), etc

13,4%

Owner or co-owner of a company

9,2%

Young specialist under 25 years

old26,0%

Functional director or department

manager of SME (under 100

employees), chief accountant, team

manager etc 32,5%

Department member,

production member,

specialist, expert, sales manager

etc.18,8%


N = 292

N = 292

Position Functional division

Law2,1%

Finance9,2%

Sales 15,1%

HR5,5%

Production4,8%

PR6,2%

Strategic planning &

OrgDev8,9%

Client relations8,6%

Logistaics1,0%

MKT, advertising13,4%

R&D1,0%

Administration4,1%

IT7,2%

Security0,3% General mngt

12,7%

N = 292


13

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14

Internet usageGeneral Information

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Internet usage – general information (1)

• During analyzed period (09 – 22.10.2006) 7 717 sessions were registered, performed by 292 panelists. The average session lasted 58 minutes and 12 seconds, and consist of 52,3 page views.

• The most popular websites considering number of session were major portals (yandex, mail, rambler), whilst the most popular categories, apart from portals, were community, news and entertainment. (базовые вещи – как главные порталы, новости)

• Considering average time spent and number of page views performed per session, the most interesting aspect is that the dating services were the most popular ones. Internet users (panelists) spent 34 minutes and 18 seconds on such websites performing 43,8 page views, on average per session. (дейтинг среди белых воротничков. Вообще в комьюнити – по-принципу сайта знакомства может быть структура).(Отдельно – удобные вещи для работы с информацией и обмена ей)

• The session usually were started from main portals (yandex, rambler, mail), Google and rbc.ru. The ranking of the last websites in the sessions shows similar results, with small exception namely Google, which were placed on 8th place in the ranking of ending domains. This is natural result considering the purpose of using Google – finding websites, which can provide needed information.

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• The Internet users’ (panelists) activity, measured by number of sessions, decreased during the weekend. Number of session performed during weekend is around three times less than for the rest of the week. The avg. time spent during session follows the same pattern.

• Considering Internet users (panelists)’ activity during a day, number of session is the smallest between 00:00 and 07:00, then it grows rapidly until 09:00 and it stay almost stable until 17:00. After 17:00, evening’s drop of number of sessions may be noticed.

• The 24 hours distribution of number of pages views and time spent during a session is quite different from number of session distribution. One can observe 2 minimums: the first one is connected with night rest (sessions started between 02:00 and 06:00), the second one takes place around 17:00. This behavior is probably connected with end of a working day – people return to their homes and then start the second, „night” Internet usage turn, which ends around 02:00.

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• Considering session characteristics, the most of the visits (32%) lasted between 5 and 30 minutes, consist of 11 – 50 page views (38%) and 3-5 different websites (27%). Подумать над логикой

• Only small fraction of sessions (7%) consisted of just 1 page views, and 13% of them are long sessions (100 page views and more).

• Taking into account time spent during a session, it is worth to notice that over 20% of all visits lasted more than 1 hour. On the other hand, 60% of sessions consisted of less than 6 different websites categories.

• These fact s suggest that typical Internet user is very active but during a single session focuses his/her attention on few chosen subjects.

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The most popular websites categories


PC User

новости, сообщество, развлечение - 3 вещи, которые должны у нас присутствоватьпотом идут утилитарные вещи (бизнес, рекрутинг)

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The mosty popular websites


PC User

большие порталырбквзгляджжекзелента, газет, ньюсрудейтинг в громадных размерахжелтая пресса,2 региональных сайта (екатерингбург и новосибирск)

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Rankings of the most popular websites

Source: gemiusSequence, 09-22.10. 2006;

Ranking of the most visited websites Ranking of first websites in the path Ranking of last websites in the path

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21

Session by days (1)

Source: gemiusSequence, 09-22.10. 2006; N = 7 717

8,8% 8,6%9,0% 9,0%

8,2%

2,9%3,1%

9,1%9,3%

9,9%

8,7%

8,3%

3,1%

2,1%

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

2006

-10-

09

2006

-10-

10

2006

-10-

11

2006

-10-

12

2006

-10-

13

2006

-10-

14

2006

-10-

15

2006

-10-

16

2006

-10-

17

2006

-10-

18

2006

-10-

19

2006

-10-

20

2006

-10-

21

2006

-10-

22

To

tal

sess

ion

s sh

are

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22

Session by days (2) – Avg. time spent and No. Of page views per session


63,5

59,0

47,4

48,4

47,5

52,7

53,0

55,2

49,6

47,0

47,6

47,6

47,9

52,2

0:50

:13

0:47

:21

0:38

:23

0:39

:46

0:40

:01

0:34

:15

0:34

:50

0:44

:49

0:41

:23

0:44

:58

0:42

:07

0:40

:54

0:33

:12

0:34

:49

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

2006

-10-

0920

06-1

0-10

2006

-10-

1120

06-1

0-12

2006

-10-

1320

06-1

0-14

2006

-10-

1520

06-1

0-16

2006

-10-

1720

06-1

0-18

2006

-10-

1920

06-1

0-20

2006

-10-

2120

06-1

0-22

0:00:00

0:10:00

0:20:00

0:30:00

0:40:00

0:50:00

1:00:00

1:10:00

Avg. number of page views per session Avg. time spent per session [hh:mm:ss]

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23

Session by hours* (1)

Source: gemiusSequence, 09-22.10. 2006; N = 7 717*No. of session started in the specific hour

1,7%

0,9%

0,4% 0,5% 0,4%

0,8%

1,5%

2,2%

4,5%

7,3%

8,1%7,8%

7,6%

8,0% 7,9%

7,1% 7,0%

6,6%

4,9%

3,6%

3,1%2,9% 2,8%

2,1%

0,0%

1,0%

2,0%

3,0%

4,0%

5,0%

6,0%

7,0%

8,0%

9,0%

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

To

tal

sess

ion

s sh

are

PC User

пик - 10.00пики - 13.00, 14.00

24

24

Session by hours (2) – No. of page views and avg. time spent per session


72,0

63,0

31,5

33,1

23,2

40,6

34,5

42,9

49,4

88,3

56,7

57,9

42,8

56,0

42,9

46,3

41,7

34,3

41,4

44,7

49,1

57,8

68,9

50,4

0:33

:46

0:27

:05

0:41

:57

0:28

:39 0:

34:4

8

0:31

:06

0:37

:50

0:40

:24

1:02

:23

0:53

:47

0:49

:20

0:39

:39

0:48

:59

0:40

:03

0:38

:40

0:36

:14

0:26

:58

0:28

:55

0:31

:59 0:36

:37

0:38

:43

0:42

:48

0:57

:32

0:37

:36

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

80,0

90,0

100,000

:00

01:0

002

:00

03:0

004

:00

05:0

006

:00

07:0

008

:00

09:0

010

:00

11:0

012

:00

13:0

014

:00

15:0

016

:00

17:0

018

:00

19:0

020

:00

21:0

022

:00

23:0

0

0:00:00

0:10:00

0:20:00

0:30:00

0:40:00

0:50:00

1:00:00

1:10:00

Avg (per session) Avg time spend per session [hh:mm:ss]

PC User

самые длинные сессии - в 10 утра

25

25

Sessions’ characteristic


N = 7 717

Sessions by number of page views per session

N = 7 717

Sessions by time spent during session

N = 7 717

Session by number of different websites in a session

26

The most popular websites by demographic group

27

27

The most popular webistes by demographic group (1)

• The analysis of the most popular websites among panelist belonged to different demographic group were done. In general, results are similar to the data for the whole sample – the most popular websites are yandex.ru, mail.ru and news services. On the next slides the top 40 most visited websites are presented for each demographic group.

• The most visited by top managers website was yandex.ru (349 sessions) whilst they spent the most time on win.mail.ru (total time spent on the website amount to 27 hours). The most time per session among domains visited at least 10 times, were spent on e1.ru (17 min 14 sec.) whilst the highest number of page views were performed during visiting love.mial.ru (28,6 page views per session, on average).

• Considering company owners, yandex.ru was the most visited website (217 sessions) whilst they spent the most time on rbc.ru (total time spent on the website amounted to 31 hours). The most time per session were spent on newsru.com (16 min 21 sec. on average). The highest number of page views were performed during liveinternet.ru (22,7 page views per session, on average).

• Taking into account tom managers and company owners together, the most time were spent on rbc.ru (48 hours), whilst the highest number of page views per session were performed during visiting love.mail.ru (26,8 page views per session on average). The most time per session was spent on liveinternet.ru (13 min 06 sec.).

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28

The most popular websites by demographic group (2)

• The website visited by middle level managers website the most was mail.ru (734 sessions) whilst they spent the most time on win.mail.ru (total time spent on the website amount to 110 hours). The most time spent and the highest number of page views per session was registered during visits on e1.ru (1 hour 18 min 54 sec. and 177 page views, on average per session).

• Considering specialist and experts, yandex.ru was the most visited website (564 sessions) whilst they spent the most time on dating.ru (total time spent on the website amount to 68 hours). Also the most time spent and the highest number of page views per session was registered during visits on dataing.ru (1 hour 28 min 47 sec. and 74 page views, on average per session).

• Taking into account young specialists, the most time were spent on win.mail.ru (total time amounted to 138 hours), whilst the highest number of sessions were register for yandex.ru (1 052 sessions). People belonging to this target group spent the most time and performed the highest number of page views per session during visits on love.mail.ru (28 min 55 sec. and 79,5 pagev views, on average per session).

• Considering age and gender, yandex.ru was the most visited by males, females and visitors (panelist) aged under 45 years old. People aged over 45 years old visited mostly mail.ru website. All users (panelist), except people 35-44, spent the most time on win.main.ru (panelist aged from 35 to 44 spent the most time on e-xexutive.ru).

29

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The most visited by males websites


30

30

The most visited by females websites


31

31

The most visited by people aged under 25 websites


32

32

The most visited by people aged 25 - 34 websites


33

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The most visited by people aged 35 - 44 websites


34

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The most visited by people aged over 45 websites


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The most visited websites by employment position (1)Group 1: Top managers: president, general/executive director, board member, functional director of big enterprise (100+ employees), etc


36

36

The most visited websites by employment position (2)Group 2: Owner or co-owner of a company


37

37

The most visited websites by employment position (3)Group 1 + 2: President, general/executive director, board member, functional director of big enterprise (100+ employees), etc + owner or co-owner of a company


38

38

The most visited websites by position (4)Group 3: Middle level managers: functional director or department manager of SME (under 100 employees), chief accountant, team manager etc


39

39

The most visited websites by position (5)Group 4: Specialists and experts: department member, production member, specialist, expert, sales manager etc.


40

40

The most visited websites by position (6)

Group 5: Young specialist under 25 years old


41

Activity of Internet users (panelists) by working hours

42

42

Activity of Internet users (panelists) by working hours

• During all day, the most popular domains were yandex.ru, win.mail.ru and mail.ru, which occupied the top three places in ranking of most popular domains.

• The highest number of session started on yandex.ru, except the night (00:00 – 08:00) when mail.ru took the first position in the ranking of first domains in the sessions.

• The top third of websites starting and ending a session consisted of yandex.ru, mail domains (mail.ru, win.mail.ru) and rambler.ru in various configurations.

• Considering the most popular paths, most of them consisted of major portals (yandex.ru, mail.ru, rambler.ru). However, there are differences between results for different part of the day. During night, he most popular path was edition.cnn.com, whilst for the next hours (until 5 pm) e-xecutive.ru appeared more frequently in sessions. On evenings, paths consisted of dating.ru were registered.

43

43

Internet activity by working hours (1)


44

44



45

45



46

46



47

47



48

Activity of Russians Internet users (panelists) by employment position

49

49

Internet users (panelists) activity by employment position (1)

• Additional analysis were conducted to describe the behavior of Internet users (panelists) taking into account their employment position.

• The sample was split into 5 target groups:1. top managers: president, general/executive director, board member, functional director of

big enterprise (100+ employees), etc. (1 050 session)2. owners or co-owners of a company ( 779 session)3. middle level managers: functional director or department, manager of SME (under 100

employees), chief accountant, team manager etc. ( 2 457 session)4. specialists and experts: department member, production member, specialist, expert, sales

manager etc. ( 1 394 session)5. young specialists under 25 years old (2 037session)

• Analysis were done for each target group, and additionally for target group 1 and 2 together (due to small number of session performed by panelists belonging to these target groups).

• The most active users were middle level managers (the highest number of page views per session – 58,4) and young specialists (the longest time spent in the Internet per session – 1 hour 11 minutes and 27 seconds). On the other hand, the less active groups were top managers and specialists and experts.

50

50

Internet users’ (panelists) activity by employment position (2)

• Taking into account sessions distribution by hours, differences between groups were noticed. During the working hours, the maximum number of session for middle level managers were noticed at 9 am, whilst the highest number of visits for young specialist and company owners were recorded at 10 am. On the other hand, the maximum of top managers’ activity were noticed at 13 am. There is a decrease in number of session at about 6 pm for all analyzed group, and the biggest one was register for company owners.

• Considering avg. number of page views and avg. time spent per session, it is worth to noticed that there are big fluctuations in these indicators’ distributions, especially for middle level managers and young specialists. For all target groups one can observed evening decrease of number of page views and amount of time spent per session, but activity of specialists and experts decreased at about 3 pm, and than stayed more or less stable. For the rest of panelists, one can observe increasing in users’ (panelists) activity after 6 pm.

• Considering session characteristics, the results are similar to results of general analysis: the most of visits lasted between 5 and 30 minutes, consisted of 11 – 50 page views and includes 3-5 different websites. It is worth to mention that highest fraction of long sessions (lasting more than 2 hours and consisting of more than 100 page views) were performed by young specialists. On the other hand, the highest fraction of short sessions (lasting less than 30 seconds and consist of only 1 page view) were register for group of experts and specialists.

51

51

Internet users (panelists)’ activity by employment position (3)Most popular websites and paths during working hours

• Considering activity of top managers group, the most popular websites were main portals – yandex.ru and mail.ru. Apart form websites belonging to mail and yandex categories, news websites appeared quite frequently. The most of the sessions started on major portals (yandex, mail), Google and rbc.ru. The most popular paths consist of major portals and news services.

• In the case of company owners similar results were register. Beside the main portals, rbc.ru was one of the most popular domains. This website took also one of the top positions in the ranking of first domains in a session. Among categories, apart from yandex and mail services, community pages were recorded quite often. Paths consisted mainly of major portals, news and regional sites.

• Considering company owners and top managers together, the most popular websites were major portals (yandex.ru, mail.ru) and rbc.ru. The top popular categories were portals (yandex, mail), news and community services. Apart from these websites, regional sites were found int the most popular paths.

• Results obtained for experts and specialists, follow the similar pattern. Among the most popular websites, apart form major portals, one can find news services. The most of the session started on portals (yandex, mail). It is worth to noticed that beside of yandex and mail services, entertainment, dating and sport websites were register in the main parts.

52

52

Internet users’ (panelists) activity by employment position (4)Most popular websites and paths during working hours

• Considering activity of middle level managers, major portals (yandex, mail, rambler) dominanted among the most popular websites and most of sessions stared from these domains. Besides portals, one can find recruiting, community and news websites in the list of most popular paths.

• In the case of young specialists group, it is worth t noticed that yandex dominated all rankings. Yandex was register in around 50% sessions at each hour, what is significantly more than for the rest of target groups. Major portals (yandex, mail and rambler) appeared most frequently in the list of most popular websites and paths. Also the most of visits started and ended on these websites.

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53

Avg. time spent and number of page views per session by employment status

41,8 44,6 58,4 38,9 58,6 43,0

00:48:0100:53:43

00:58:30

00:48:27

01:11:27

00:50:27

0

10

20

30

40

50

60

70

President,general/executive


functional director of big enterprise (100+

employees), etc.

Owner or co-owner of acompany

Functional director ordepartment

manager of SME (under100 employees),

chief accountant, teammanager etc.

Department member,production member,

specialist, expert, salesmanager etc.

Young specialist under 25 years old

President,general/executive


functional director of big enterprise (100+

employees), etcand

Owner or co-owner of acompany

Avg

. nu

mb

er o

f p

age

view

s p

er s

essi

on

00:00:00

00:10:00

00:20:00

00:30:00

00:40:00

00:50:00

01:00:00

01:10:00

01:20:00

Avg

. tim

e sp

ent

per

ses

sio

n [

hh

:mm

:ss]

Avg.number of page views per session Avg. time spent per session


54

54

Sessions by hours


55

55

Sessions by hours - avg. time spent per session

00:00:00

00:20:00

00:40:00

01:00:00

01:20:00

01:40:00

00:00-08:00

08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 -24:00

Avg

. ti

me

sp

ent

pe

r s

ess

ion

President, general/executive director, board member, functional director of big enterprise (100+ employees), etc.

Owner or co-owner of a company Functional director or department manager of SME (under 100 employees), chief accountant, team manager etc.

Department member, production member,specialist, expert, sales manager etc.


President, general/executive director, board member, functional director of big enterprise (100+ employees), etcandOwner or co-owner of a company


56

56

Sessions by hours - avg, number of page views per session

0

10

20

30

40

50

60

70

80

90

100

110

120

130

140

150

160

00:0

0-08

:00

08:0

009

:00

10:0

011

:00

12:0

013

:00

14:0

015

:00

16:0

017

:00

18:0

0

19:0

0 - 2

4:00

Avg

. n

um

be

r o

f p

ag

e v

iew

s p

er s

ess

ion


Owner or co-owner of a company Functional director or department manager of SME (under 100 employees), chief accountant, team manager etc.

Department member, production member,specialist, expert, sales manager etc.


President, general/executive director, board member, functional director of big enterprise (100+ employees), etcandOwner or co-owner of a company


57

57

Session characteristics by employment status(1)Avg. time spent during a session

11,4%

11,0%

13,8%

15,9%

10,7%

11,3%

3,6%3,3%

3,1%3,9%

3,7%3,5%

14,1%

13,6%

13,6%

13,7%

12,4%

13,9%

35,1%

34,0%

29,7%

30,4%

28,3%

34,7%

18,5%

18,4%

17,9%

18,9%

17,0%

18,4%

11,3%

12,6%

13,5%

11,8%

16,7%

11,9%

5,9%

7,1%

8,4%

5,4%

11,2%

6,4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


N = 1 050

Owner or co-owner of a company;N = 779

Functional director or department manager of SME (under 100 employees),

chief accountant, team manager etc; N = 2 457

Department member, production member,specialist, expert, sales manager etc;

N = 1 394

Young specialist under 25 years old;N = 2 037

President, general/executive director, board member, functional director of big enterprise (100+ employees), etc

andOwner or co-owner of a company;

N = 1 829

less than 30 s 30 s - 1 minute 1 - 5 minutes 5 - 30 minutes 30 minutes - 1 hour 1 - 2 hours More than 2 hours


58

58

Session characteristics by employment status(2)Avg. number of page views performed during a session

5,9%

6,8%

8,3%

7,9%

5,4%

6,3%

13,1%

13,4%

12,7%

15,2%

12,5%

13,2%

15,7%

15,1%

14,9%

18,5%

15,0%

15,5%

41,0%

40,2%

37,3%

36,5%

35,6%

40,7%

13,9%

12,7%

13,2%

12,3%

13,6%

13,4%

10,3%

11,8%

13,6%

9,5%

18,0%

10,9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


N = 1 050





N = 1 394




N = 1 829

1 page view 2-4 page views 5-10 page views 11-50 page views 50 - 100 page views More than 100 page views


59

59

Session characteristics by employment status(3)Number of different domains categories visited during a session

15,7%

20,3%

18,4%

19,4%

14,3%

17,6%

15,5%

13,5%

16,3%

18,1%

13,2%

14,8%

24,9%

28,2%

26,4%

28,5%

27,0%

26,2%

24,8%

22,2%

22,7%

21,7%

24,1%

23,5%

16,7%

13,7%

12,0%

10,0%

17,9%

15,2%

2,5%

2,1%

4,2%

2,2%

3,5%

2,8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


N = 1 050





N = 1 394




N = 1 829

1 domain 2 domains 3-5 domains 6-11 domains 12-30 domains more than 30 domains


60

Internet activity of the top managers

61

61

Internet activity of the top managers (1)

• During the night (00:00 – 08:00), the most popular websites were: mail.info-com.ru, yendex.ru and mvsb.ru. Considering websites’ categories; yandex, education and web mail were visited the most. These websites and categories appeared also in the visits’ paths.

• Between 8 and 9 am, the highest number of visits started and ended on a-service.ru. The service was also third from the most popular ones, following yandex.ru and win.mail.ru.

• Among sessions started at 9 am, yandex.ru, e-xecutive.ru and rbc.ru where the most visited by users (panelists). It turned up that news was the most popular category and the most of sessions ended on e-xecutive.ru.

• Between 10 and 12 am, news, yandex and mail were the most visited websites’ categories. Considering domains, the most popular websites were yandex.ru and rbc.ru, followed by mail services. Most of visits started on Google.

62

62

Internet activity of the top managers (2)

• Among visits started at 12 am, it turned up that most of visits ended on win.mail.ru, and paths mostly consisted of portals (yandex.ru, rambler.ru, mail.ru).

• Considering period 1 pm – 3 pm, the most visited websites were yandex.ru, and the most popular categories were yandex and news. Similar to previous hour, the most popular visits consisted of portals and news services.

• Among evening sessions (4 – 7 pm), the most popular websites were yandex.ru, rbc and lenta.ru, and the most popular categoires were news and yandex. The most visits started on yandex.ru, Google and rbc.ru.

• After 7 pm, yandex.ru was the most popular website followed by Google. It is worth to noticed, that most of sessions started on Google.

63

63

Internet activity (1)


top managers

64

64



top managers

65

65



top managers

66

66



top managers

67

67



top managers

68

68

Session by days (1)


top managers

69

69

Sessions by days (2) – avg. No. of page views and time spent per session


47,8 34,9 43,7 36,2 42,5 46,1 49,6

00:54:09

00:41:19

00:53:00

00:47:42 00:46:57

00:40:50

00:43:29

0,0

10,0

20,0

30,0

40,0

50,0

60,0

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

00:00:00

00:10:00

00:20:00

00:30:00

00:40:00

00:50:00

01:00:00

01:10:00

Avg. number of page views per session Avg. time spent per session [hh:mm:ss]

top managers

70

Internet activity of company owners

71

71

Internet activity of company owners (1)

• During the night (00:00 – 08:00), the most popular websites were: rbc.ru and yendex.ru. It turned up that most of visits started and ended on rbc.ru.

• Considering websites’ categories, yandex, comunity and mail were visited the most during all day.

• Between 8 and 10 am, the most popular vebsites were yandex.ru and rbc.ru. The most popular paths consist of yandex, regional sites, bussines and news services.

• Among sessions started at 10 am, yandex.ru and mail services were the most popular ones. The most of sessions started and ended on mail.ru.

• Between 11 am and 1 pm, yandex.ru and rbc.rul were the most visited websites. Also most of visits started on one of these domains.

72

72

Internet activity of company owners (2)

• Among visits started at 1 pm, it turned up that most of visited websites were yandex.ru and mail (mail.ru, win.mail.ru). E-xecutive.ru was on the top of ranking of the first domians in a visit.

• Considering sessions started between 2 pm and 4 pm, the most popular websites were yandex.ru, rbc.ru and mail.ru. Also the most of sessions started on these websites. Sessions started during the evening (4 pm – 7 pm) followed the similar patern.

• After 7 pm, yandex.ru was the most popular website followed by rbc.ru. It is worth to noticed, that the most of sessions started and ended on yandex.ru.

73

73



company owners

74

74



company owners

75

75



company owners

76

76



company owners

77

77



company owners

78

78

Session by days (1)

Source: gemiusSequence, 09-22.10. 2006; N =779

company owners

79

79



company owners

80

Internet activity of top management and company

owners

81

81

Internet activity of top management and company owners (1)

• During the night hours (00:00 – 08:00), the most popular websites were: yandex, rbc.ru and Google. The most of the panelist were started theirs sessions on these websites.

• Between 8 and 9 am, the most popular website was yandex.ru, win.mail.ru and rbc.ru The most of sessions started and ended on a-service.ru. It was as well the most popular path by domain.

• Among sessions started at 9 am, yandex.ru and rbc.ru and e-xecutive.ru were the most popular ones. In this period yandex.ru was on the top in each ranking. Most popular domains’ categories besides yandex were news, community and mail.

• Between 10 and 11 am yandex, rbc.ru and mail were visited the most. The sessions were started and ended mostly on mail.ru.

• In the period between 11 am – 1 pm the top three websites were yandex.ru, win.mail.ru and rbc.ru. News, yandex and mail were the most visited domains’ categories

82

82

Internet activity of top management and company owners (2)

• Among visits started at 1 pm, it turned up that most of visits started and ended on yandex.ru. Yandex was also ranked on the top as it concerns the most visted domain categories togheter with news and community. E-xecutive.ru was the most popular path by domain.

• Considering period between 2 - 4 pm, beside the yandex.ru and rbc.ru which are on the top, Google took third position in the most popular websites. In these hours the most popular categories were news and yandex.

• During evening sessions (4 – 7 pm) the importance of mail services is growing – mail.ru and win.mail.ru were taking higher position than in other periods of the day. In this period yandex.ru is the started and ended website mostly.

• After 7 pm, yandex.ru took first place in each ranking. The most popular domains’ categories were yandex, news, mail and community.

83

83



top managers + company owners

84

84




85

85




86

86



top mamagers + company owners

87

87




88

88

Session by days (1)



89

89




90

Internet activity of middle level managers

91

91

Internet activity of middle levele managers (1)

• During the night (00:00 – 08:00), the most popular websites were: mail.ru and rambler.ru reaching almost the same percentage level - above 31%. Next to them took place win.mail.ru domain with 27% . Rambler.ru was noticed on the top as it was about first and last domains as well.

• Considering websites’ categories mail, news and rumbler was visited successively the most.

• Between 8 and 9 am, the most popular website besides the previously mentioned ones was e-xecutive.ru. The most popular paths visited in this period were edition.cnn.com, e-xecutive.ru as well as rumbler.ru

• Among sessions started at 9 am, mail.ru, win.mail.ru yandex.ru were the most popular ones. The most of sessions started and ended on mail.ru.

• Between 10 and 11 am rambler.ru was in the top two domains visited by panelists as the website when they started and ended their sessions the most, the same as the most popular paths by domain.

92

92

Internet activity of middle levele managers(2)

• Among visits started at 12 am, it turned up that most of visits started and ended on rumbler.ru. yandex.ru was also ranked on the top as it concerns the most visted domain categories. Mail and news category took place just behind it. E-xecutive.ru was website where the sessions was ended mostly as well as it was the most popular path by domain.

• Considering period between 1 - 4 pm, the most visited websites were mail.ru, and yandex.ru the most popular categories were mail, yandex and news.

• During evening sessions (4 – 7 pm), beside the mail.ru, yandex.ru and win.mail.ru which are on the top, Google took high position in the most popular websites. In these hours the most popular categories were mail, yandex and news.

• After 7 pm, the importance of entertainment and community categories is growing. It is worth to noticed, that most of sessions started on Google. Edition.cnn.com is the most popular path by domains.

93

93



middle level managers

94

94




95

95




96

96




97

97




98

98

Session by days (1)



99

99




100

Internet activity of experts and specialists

101

101 101

Internet activity of experts and specialists (1)

• During the night hours (00:00 – 08:00), the most popular websites were: mail.ru, win.mial.ru and yandex. The most of the panelist were started and ended theirs sessions on mail.ru, yandex.ru and ngs.ru.

• Between 8 and 9 am, the most popular website was yandex.ru, win.mail.ru and mail.ru The most of sessions started and ended on yandex.ru. It was as well the most popular path by domain.

• Among sessions started at 9 am, yandex.ru, mail.yndex and win.mail.ru were the most popular ones. Most popular domains’ categories were yandex, news and mail.

• Between 10 and 12 am yandex and mail were visited the most. In this period yandex.ru was on the top of each ranking.

• In the period between 12 am – 2 pm the top websites were yandex.ru and mail.ru. Also yandex and mail were the most mopular paths by domains’ categories

102

102 102

Internet activity of experts and specialists (2)

• Considering period between 2 - 4 pm, beside the yandex.ru, which is on the top, mail.ru and win.mail.ru took position in the first third of the most popular websites. In these hours the most popular categories were news and yandex and mail.

• During evening sessions (4 – 7 pm) yandex.ru was mostly the started point of the sessions. The most categories were yandex, mail, news and community. Websites belonging to dating and entertiment categoire were also register n the paths performed in this period.

• After 6 pm, the importance of mail services is growing – mail.ru and win.mail.ru were taking higher position than in other periods of the day. In this period mail.ru is the started point of the most of session performed.

103

103



experts and specialists

104

104




105

105




106

106




107

107




108

108

Session by days (1)



109

109




110

Internet activity of young specialists

111

111

Internet activity of young specialists (1)

• During the whole day the most visited domains were yandex.ru and mail.ru. Similar pattern was observed for categories ranking, where the most popular one was yandex followed by mail. Only exception was sessions started at 1 pm when community was classified on the second place. Between midnight and 6 pm the most of sessions started and ended either on yande.ru or mail.ru.

• During night hours (00:00 – 08:00), the most popular path were: yandex, mobile and community

• Between 8 and 12 am, the most path consist of main portals (yandex, mail and rambler). It is worth to notice that business category was noticed in the most popular paths.

• Among sessions started at 12 am – 2 pm, apart from main portals, telecom, community and recruiting sites were register in the most popular paths by categories.

• During the afternoon sessions (4 pm – 7 pm), beside mail and yandex websites, domains belonging to media, entertainment and community categories were noticed.

• In the evening, users (panelists) visited mostly main portals (mail, yandex).

112

112



young specialists

113

113



young specialists

114

114



young specialists

115

115



young specialists

116

116



young specialists

117

117

Session by days (1)


young specialists

118

118



young specialists

119

Definitions of concepts

120

120

Definitions

• Number of page views – the number of page views generated by a given target group on selected website(s) in the given time period.

• Page view duration - amount of time between executing one page view and the next page view within a given time limit. It is assumed that the duration of the last page view of a given visit has a duration of 0.

• Session – the sequence of page views, the time between consecutive page views has to be shorter than 30 minutes.

• Average time spent per session – total time spent by visitor (real user) during an average session.

• Average number of page views per session – the number of page views on selected website(s) generated during an average session

• Average page view duration – the average time between two consecutive page views in the same session.

121

Gemius SA

Contact person:

Marina Solovyeva [email protected]

Author:

Daniel Kikoł[email protected]

Contact

GemiusSequence gemiusSequence The study of the Russian Internet users’ activity October 2006.

Documents

Transcript of GemiusSequence gemiusSequence The study of the Russian Internet users’ activity October 2006.