Games PLUS - Palestra eShow Brasil 2012

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Apresentação da palestra na E-Show Brasil 2012

Transcript of Games PLUS - Palestra eShow Brasil 2012

Page 1: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURAGAMES+

GAMES+ JULIANOKIMURA

BUSINESS X GAMES

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Como aprovar

GAMES+ JULIANOKIMURA

O MUNDO ANTES DA FAZENDINHA

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httpwwwjohntymancomafrica31htmlEnkeshui

ENKESHUI

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httplissnupwordpresscom20120107Dorna Bazi

DORNA BAZI

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O fator cultural dos jogos

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

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Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

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EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

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Pesquisa da Entertainment Software Association

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Seria as redes sociais a nova plataforma

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SOCIAL GAMES POR QUEcirc

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PENETRACcedilAtildeO NAS RESIDEcircNCIAS

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ATIVIDADES

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PREVISAtildeO DE FATURAMENTO

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MUNDOS PERSISTENTES

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TEMPO VIRTUAL E TURNOS

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AGENDA E EVENTOS

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MUNDO EM CONSTANTE EVOLUCcedilAtildeO

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LIBERDADE

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TAREFAS EM GRUPO COOPERACcedilAtildeO

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Mafia Wars Snoop Dog

>

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ConvitesQUANTO MAIS AMIGOS MELHOR

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VIRALIDADE

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Social Games para todos os gostos

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Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

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GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

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GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

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b

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DESENVOLVER

HORA DE CRIAR

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Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

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COMPETICcedilAtildeO

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RECOMPENSAS

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A EXPERIEcircNCIA VISUAL

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DIVERSAtildeO

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Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

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Conquistadores

CONQUISTADORES

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Exploradores

EXPLORADORES

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Sociais

SOCIAIS

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Sociais

SOCIAIS

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ASSASSINOS

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Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

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user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

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356334

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PUBLICIDADE

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Advergames ndash Battle of the Cheetos

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Advergames

>

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bull GagaVille in FarmVille Exclusive Access to Music

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>

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GAMIFICATION

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MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

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MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

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MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

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Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

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STATUS

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COLABORACcedilAtildeO

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BARRA DE EVOLUCcedilAtildeO

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MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

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Conquistas (Achivements)

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

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MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

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Gamification Newgrounds

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Crowdsourcing Steam

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Crowdsourcing Steam

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O QUE ESTAacute ROLANDO

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GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

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NOVAS PLATAFORMAS

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PAGANDO COM DIVULGACcedilAtildeO

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SABEDORIA DAS MULTIDOtildeES

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CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

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GAMES+ JULIANOKIMURAFull Frontal Fashion

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httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

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RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

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GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

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Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 2: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

BUSINESS X GAMES

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Como aprovar

GAMES+ JULIANOKIMURA

O MUNDO ANTES DA FAZENDINHA

GAMES+ JULIANOKIMURA

httpwwwjohntymancomafrica31htmlEnkeshui

ENKESHUI

GAMES+ JULIANOKIMURA

httplissnupwordpresscom20120107Dorna Bazi

DORNA BAZI

GAMES+ JULIANOKIMURA

O fator cultural dos jogos

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

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Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

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VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

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GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

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GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

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GAMES+ JULIANOKIMURA

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>

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bull GagaVille in FarmVille Exclusive Access to Music

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>

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GAMIFICATION

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MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

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STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

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Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

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MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

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Crowdsourcing Steam

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Crowdsourcing Steam

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O QUE ESTAacute ROLANDO

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GAMES+ JULIANOKIMURA CROWDFUNDING

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PAGANDO COM DIVULGACcedilAtildeO

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CROWDSOURCING

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FERRAMENTAS

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GAMES+ JULIANOKIMURAFull Frontal Fashion

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httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 3: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Como aprovar

GAMES+ JULIANOKIMURA

O MUNDO ANTES DA FAZENDINHA

GAMES+ JULIANOKIMURA

httpwwwjohntymancomafrica31htmlEnkeshui

ENKESHUI

GAMES+ JULIANOKIMURA

httplissnupwordpresscom20120107Dorna Bazi

DORNA BAZI

GAMES+ JULIANOKIMURA

O fator cultural dos jogos

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 4: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Como aprovar

GAMES+ JULIANOKIMURA

O MUNDO ANTES DA FAZENDINHA

GAMES+ JULIANOKIMURA

httpwwwjohntymancomafrica31htmlEnkeshui

ENKESHUI

GAMES+ JULIANOKIMURA

httplissnupwordpresscom20120107Dorna Bazi

DORNA BAZI

GAMES+ JULIANOKIMURA

O fator cultural dos jogos

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

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>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

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GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

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NOVAS PLATAFORMAS

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GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

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GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

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httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 5: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Como aprovar

GAMES+ JULIANOKIMURA

O MUNDO ANTES DA FAZENDINHA

GAMES+ JULIANOKIMURA

httpwwwjohntymancomafrica31htmlEnkeshui

ENKESHUI

GAMES+ JULIANOKIMURA

httplissnupwordpresscom20120107Dorna Bazi

DORNA BAZI

GAMES+ JULIANOKIMURA

O fator cultural dos jogos

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

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GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

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GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 6: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

O MUNDO ANTES DA FAZENDINHA

GAMES+ JULIANOKIMURA

httpwwwjohntymancomafrica31htmlEnkeshui

ENKESHUI

GAMES+ JULIANOKIMURA

httplissnupwordpresscom20120107Dorna Bazi

DORNA BAZI

GAMES+ JULIANOKIMURA

O fator cultural dos jogos

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

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Engajamento

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Diversatildeo

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Engajar

Tempo

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Dificuldade

Investimento

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Poderes especiais

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Status

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MECAcircNICA ndash Conquistas (Achivements)

Conquista

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Engajar

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CGU

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Conquistas (Achivements)

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Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

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MECAcircNICA ndash Combos

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Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

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Gamification Newgrounds

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Crowdsourcing Steam

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Crowdsourcing Steam

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O QUE ESTAacute ROLANDO

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GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

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QUAIS AS RECOMPENSAS

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QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

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Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 7: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

httpwwwjohntymancomafrica31htmlEnkeshui

ENKESHUI

GAMES+ JULIANOKIMURA

httplissnupwordpresscom20120107Dorna Bazi

DORNA BAZI

GAMES+ JULIANOKIMURA

O fator cultural dos jogos

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

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Seria as redes sociais a nova plataforma

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SOCIAL GAMES POR QUEcirc

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PENETRACcedilAtildeO NAS RESIDEcircNCIAS

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ATIVIDADES

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PREVISAtildeO DE FATURAMENTO

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MUNDOS PERSISTENTES

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TEMPO VIRTUAL E TURNOS

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AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

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LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

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ConvitesQUANTO MAIS AMIGOS MELHOR

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VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

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GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

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GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

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BARRA DE EVOLUCcedilAtildeO

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GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

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Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

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Crowdsourcing Steam

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Crowdsourcing Steam

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

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GAMES+ JULIANOKIMURA CROWDFUNDING

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PAGANDO COM DIVULGACcedilAtildeO

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SABEDORIA DAS MULTIDOtildeES

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CROWDSOURCING

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FERRAMENTAS

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httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 8: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

httplissnupwordpresscom20120107Dorna Bazi

DORNA BAZI

GAMES+ JULIANOKIMURA

O fator cultural dos jogos

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

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GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 9: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

O fator cultural dos jogos

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 10: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Andreas Stock Headhunter Europeu professor da Gameschool e CEO da Stockjogos

ldquoPessoas fazem coisas porque satildeo divertidas ou por prazer Veja como as crianccedilas aprendem Aprendem atraveacutes

de brincadeiras e jogos O mesmo acontece com filhote de animais Nossa vida eacute baseada em jogosrdquo

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 11: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

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SOCIAL GAMES POR QUEcirc

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PENETRACcedilAtildeO NAS RESIDEcircNCIAS

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ATIVIDADES

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PREVISAtildeO DE FATURAMENTO

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MUNDO EM CONSTANTE EVOLUCcedilAtildeO

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LIBERDADE

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TAREFAS EM GRUPO COOPERACcedilAtildeO

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Mafia Wars Snoop Dog

>

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ConvitesQUANTO MAIS AMIGOS MELHOR

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VIRALIDADE

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Social Games para todos os gostos

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Social games uma evoluccedilatildeo

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GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

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GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

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COMPETICcedilAtildeO

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RECOMPENSAS

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A EXPERIEcircNCIA VISUAL

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DIVERSAtildeO

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Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

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Conquistadores

CONQUISTADORES

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Exploradores

EXPLORADORES

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Sociais

SOCIAIS

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Sociais

SOCIAIS

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ASSASSINOS

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Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

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Advergames

>

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bull GagaVille in FarmVille Exclusive Access to Music

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>

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GAMIFICATION

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MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

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MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

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Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

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STATUS

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COLABORACcedilAtildeO

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BARRA DE EVOLUCcedilAtildeO

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MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

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Conquistas (Achivements)

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Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

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MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

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GAMES+ JULIANOKIMURA

Gamification Newgrounds

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Crowdsourcing Steam

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Crowdsourcing Steam

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O QUE ESTAacute ROLANDO

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GAMES+ JULIANOKIMURA CROWDFUNDING

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PAGANDO COM DIVULGACcedilAtildeO

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SABEDORIA DAS MULTIDOtildeES

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CROWDSOURCING

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FERRAMENTAS

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httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 12: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Epidemia ndash Corrupted Blood

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 13: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

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GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

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GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 14: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Batalhas medievais1 Administrar seus recursos2 Construir suas estruturas3 Preparar seu exeacutercito

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

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Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

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Quebra-cabeccedilas

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STATUS

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BARRA DE EVOLUCcedilAtildeO

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MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

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Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

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MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

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Crowdsourcing Steam

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Crowdsourcing Steam

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O QUE ESTAacute ROLANDO

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PAGANDO COM DIVULGACcedilAtildeO

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CROWDSOURCING

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GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 15: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

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ConvitesQUANTO MAIS AMIGOS MELHOR

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VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

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GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

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GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

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Crowdsourcing Steam

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

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NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

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GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

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httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 16: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

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GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

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GAMES+ JULIANOKIMURA

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 17: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 18: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 19: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 20: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Pesquisa da Entertainment Software Association

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 21: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Seria as redes sociais a nova plataforma

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

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Advergames ndash Battle of the Cheetos

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Advergames

>

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bull GagaVille in FarmVille Exclusive Access to Music

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>

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GAMIFICATION

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MECAcircNICA ndash Informaccedilotildees Fragmentadas

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as

Diversatildeo

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SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

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Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

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MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

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Engajamento

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MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

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STATUS

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COLABORACcedilAtildeO

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BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

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GAMES+ JULIANOKIMURA CROWDFUNDING

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NOVAS PLATAFORMAS

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PAGANDO COM DIVULGACcedilAtildeO

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SABEDORIA DAS MULTIDOtildeES

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CROWDSOURCING

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FERRAMENTAS

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httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 22: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

SOCIAL GAMES POR QUEcirc

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

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GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

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GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 23: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

PENETRACcedilAtildeO NAS RESIDEcircNCIAS

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 24: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

ATIVIDADES

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

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PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

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GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 25: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

PREVISAtildeO DE FATURAMENTO

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 26: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

MUNDOS PERSISTENTES

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 27: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

TEMPO VIRTUAL E TURNOS

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

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PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

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GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 28: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

AGENDA E EVENTOS

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 29: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

MUNDO EM CONSTANTE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 30: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

LIBERDADE

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 31: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

TAREFAS EM GRUPO COOPERACcedilAtildeO

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 32: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Mafia Wars Snoop Dog

>

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 33: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

ConvitesQUANTO MAIS AMIGOS MELHOR

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

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Advergames ndash Battle of the Cheetos

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Advergames

>

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bull GagaVille in FarmVille Exclusive Access to Music

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>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

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NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

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PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

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CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 34: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

VIRALIDADE

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

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GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 35: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Social Games para todos os gostos

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 36: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Social games uma evoluccedilatildeo

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 37: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURABejeweled 10000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 38: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 39: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURATetris Battle 16000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 40: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 41: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURACityVille 40000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 42: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

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Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

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PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 43: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURAThe Sims 15000000 usuaacuterios

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 44: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 45: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 46: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 47: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

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Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 48: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 49: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 50: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 51: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

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Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 52: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 53: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 54: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

b

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 55: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

DESENVOLVER

HORA DE CRIAR

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 56: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Atributos baacutesicos Diversatildeo

Competiccedilatildeo

Visual

Recompensa

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 57: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

COMPETICcedilAtildeO

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 58: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

RECOMPENSAS

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 59: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

A EXPERIEcircNCIA VISUAL

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 60: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

DIVERSAtildeO

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

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PUBLICIDADE

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Advergames ndash Battle of the Cheetos

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Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 61: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Perfil comportamentalConq

uist

adores

bullItens rarosbullMedalhasbullTrofeacuteusbullExtrasbull100bullDestravarbullObjetivosbullMissotildeesbullConclusatildeo

Explorad

ores

bullSegredosbullAacutereas escondidasbullEaster EggsbullMapasbullQuebra-cabeccedilasbullCoacutedigosbullInformaccedilotildees fragmentadas

Sociais

bullAmigosbullAjudarbullComunidadebullGruposbullClatildesbullEncontrosbullAgenda

Assa

ssinos

bullDestruirbullCompetirbullVencerbullQuebrar regrasbullOponentesbullRevoltabullRankingbullEventosbullCaosbullTrolls

Bartle Test of Gamer Psychology

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 62: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA CONQUISTADORES

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 63: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Conquistadores

CONQUISTADORES

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

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Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

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356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

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Crowdsourcing Steam

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GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

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GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 64: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Exploradores

EXPLORADORES

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 65: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 66: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Sociais

SOCIAIS

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 67: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

ASSASSINOS

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

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Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

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Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

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GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

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MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

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Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

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STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

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GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

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Crowdsourcing Steam

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Crowdsourcing Steam

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GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

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GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 68: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Assassinos

ASSASSINOS

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 69: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURACuidado com as ideias megalomaniacuteacas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 70: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 71: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 72: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 73: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 74: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 75: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 76: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 77: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Permissotildees de usuaacuterios e amigos

SobreAtividades

Checkins

Estudo

EventosGrupos

Residecircncia

InteressesCurtir

Local

Notas

FotosPerguntas

Relacionamento

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 78: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the About Me section of the profile in the about property

user_activities

friends_activities

Provides access to the users list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized users check-ins or a friends check-ins that the user can see

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the users hometown in the hometown property

user_interests

friends_interests

Provides access to the users list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the users current location as the location property

user_notes

friends_notes

Provides access to the users notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the users family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the users relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the users religious and political affiliations

user_status

friends_status

Provides access to the users status messages and checkins Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with

posts

user_videos

friends_videos

Provides access to the videos the user has uploaded and videos the user has been tagged in

user_website

friends_website

Provides access to the users web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

NA

Provides access to the users primary email address in the email property Do not spam users Your use of email must comply both with Facebook policies and with theCAN-SPAM Act

Login para integraccedilatildeo com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificaccedilotildees

Publicar na linha de tempoResponder eventos

Gerenciar Paacuteginas

Permissotildees Extendidas

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 79: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 80: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

356334

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 81: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

PUBLICIDADE

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 82: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Advergames ndash Battle of the Cheetos

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 83: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Advergames

>

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 84: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

bull GagaVille in FarmVille Exclusive Access to Music

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 85: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

>

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 86: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMIFICATION

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 87: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Informaccedilotildees Fragmentadas

Informaccedilotildees Fragmentad

as

Diversatildeo

Desafio

SEO

Exploraccedilatildeo

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 88: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Alternate Reality Games

Quebra-cabeccedilas

Mini gamesJogos

Claacutessicos

Quebra-cabeccedilas

Colaborativos

de pesquisa

Missotildees urbanasCaccedila ao tesouro

Flash MobsGrupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 89: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Niacutevel

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 90: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Medo de perder

Medo de perder

Lealdade

Influecircncia

Engajamento

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 91: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Missotildees

Missotildees

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 92: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presenccedila fiacutesica

Poderes especiais

Lucro

Status

Diversatildeo

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 93: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

STATUS

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 94: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

COLABORACcedilAtildeO

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 95: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

BARRA DE EVOLUCcedilAtildeO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 96: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 97: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Conquistas (Achivements)

Conquista

Diversatildeo

Lealdade

Engajar

Tempo

Influecircncia

CGU

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 98: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Conquistas (Achivements)

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 99: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 100: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 101: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Atrair novos consumidores

bull Swarm Special bull Friends Specialbull Flash Specialbull Newbie Specialbull Check-in Special

Reter consumidores atuais

bull Loyalty Specialbull Mayor Special

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 102: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

MECAcircNICA ndash Combos

Combos e Bocircnus

Diversatildeo

Desafio

Viral

CGU

Habilidade

Status

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 103: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 104: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Gamification Newgrounds

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 105: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 106: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Crowdsourcing Steam

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 107: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 108: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 109: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 110: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

O QUE ESTAacute ROLANDO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 111: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 112: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 113: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA CROWDFUNDING

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 114: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

NOVAS PLATAFORMAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 115: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 116: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

PAGANDO COM DIVULGACcedilAtildeO

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 117: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

SABEDORIA DAS MULTIDOtildeES

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 118: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

CROWDSOURCING

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 119: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURACurebit

FERRAMENTAS

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 120: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 121: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 122: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURAFull Frontal Fashion

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 123: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 124: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

httpcomputerworlduolcombrtecnologia20120606e-commerce-via-redes-sociais-ganha-forca-no-pais

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 125: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

RECOMPENSA X ENGAJAMENTO

DIVERSAtildeO X

VIRALIDADE amp ENGAJAMENTO

ENGAJAMENTO X

CONTEUacuteDO

QUAIS AS RECOMPENSAS

QUANTO DIVERTIDO Eacute

QUAL O NIacuteVEL DE ENGAJAMENTO

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 126: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 127: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Muito obrigado

akirajulianokimuracomjulianokimura

127

ldquoSEJA A MUDANCcedilA QUE VOCEcirc QUER VER NO MUNDOrdquo Mahatma Gandhi

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia
Page 128: Games PLUS - Palestra eShow Brasil 2012

GAMES+ JULIANOKIMURA

Bibliografiabull A Biacuteblia da Inovaccedilatildeo ndash Kotler e Triasbull Enciclopeacutedia da Nuvem ndash Luli RadFahrerbull A Biblia do Marketing ndash Kotler amp Keller

bull httpwwwjulianokimuracombull httpgamificationorgbull httpgamesdigitalchocolatecombull httpwwwplayfishcombull httpenwikipediaorgwikiSocial_network_gamebull httpmethodcombull httpwwwunilestemgbrbull httpwwwinovadoresespmcombrbull httpwwwskylanderscombull httpwwwonlineuniversitiescom bull httpwwwinsidesocialgamescombull httpwwwwcgcombull httpptwikipediaorgbull httpwwwbuddypokecombull httpinvestoreacombull httpwwwmpogdcom

bull httpptbigpointcombull httpwwwpuzzlepiratescombull httpwwwcasualgamesassociationorgbull httpdataminingtypepadcombull httpventurebeatcombull httpwwwyoutubecombull httpmikeabundocom

128

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Como aprovar
  • O MUNDO ANTES DA FAZENDINHA
  • ENKESHUI
  • DORNA BAZI
  • O fator cultural dos jogos
  • Slide 10
  • Slide 11
  • Epidemia ndash Corrupted Blood
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • EVOLUCcedilAtildeO NA GESTAtildeO DE COMUNIDADE
  • Slide 18
  • Slide 19
  • Pesquisa da Entertainment Software Association
  • Seria as redes sociais a nova plataforma
  • Slide 22
  • PENETRACcedilAtildeO NAS RESIDEcircNCIAS
  • Slide 24
  • PREVISAtildeO DE FATURAMENTO
  • MUNDOS PERSISTENTES
  • TEMPO VIRTUAL E TURNOS
  • AGENDA E EVENTOS
  • MUNDO EM CONSTANTE EVOLUCcedilAtildeO
  • LIBERDADE
  • TAREFAS EM GRUPO COOPERACcedilAtildeO
  • Mafia Wars Snoop Dog
  • Convites
  • Slide 34
  • Social Games para todos os gostos
  • Social games uma evoluccedilatildeo
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • b
  • Slide 55
  • Atributos baacutesicos
  • Slide 57
  • Slide 58
  • A EXPERIEcircNCIA VISUAL
  • DIVERSAtildeO
  • Perfil comportamental
  • Slide 62
  • Conquistadores
  • Exploradores
  • Sociais
  • Sociais (2)
  • Slide 67
  • Assassinos
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • PUBLICIDADE
  • Advergames ndash Battle of the Cheetos
  • Advergames
  • Slide 84
  • Slide 85
  • Gamification
  • MECAcircNICA ndash Informaccedilotildees Fragmentadas
  • Alternate Reality Games
  • MECAcircNICA ndash Niacutevel
  • MECAcircNICA ndash Medo de perder
  • MECAcircNICA ndash Missotildees
  • Slide 92
  • STATUS
  • COLABORACcedilAtildeO
  • BARRA DE EVOLUCcedilAtildeO
  • Slide 96
  • MECAcircNICA ndash Conquistas (Achivements)
  • Conquistas (Achivements)
  • Slide 99
  • Slide 100
  • Slide 101
  • MECAcircNICA ndash Combos
  • Slide 103
  • Gamification Newgrounds
  • Crowdsourcing Steam
  • Crowdsourcing Steam (2)
  • Slide 107
  • Slide 108
  • Slide 109
  • O QUE ESTAacute ROLANDO
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Muito obrigado
  • Bibliografia

Borderline Palestra

Borderline Palestra

Palestra CookieWeb

Palestra CookieWeb

Palestra 6

Palestra 6

Palestra Unesp

Palestra Unesp

Palestra NodeBH

Palestra NodeBH

Palestra Loyalty World Brasil 2013

Palestra Loyalty World Brasil 2013

Palestra 5-1-1923 Palestra 1923-05-01 - Seattle University

Palestra 5-1-1923 Palestra 1923-05-01 - Seattle University

Linkbuilding para ecommerce - Clinic SEO eShow barcelona 2015

Linkbuilding para ecommerce - Clinic SEO eShow barcelona 2015

Social Business: the SMM evolution. Sao Paulo eShow

Social Business: the SMM evolution. Sao Paulo eShow

Palestra Ingold

Palestra Ingold

Hotel Reservations 4 - eshow: Event Management Solutions

Hotel Reservations 4 - eshow: Event Management Solutions

PERSPECTIVAS E DESAFIOS DO REGISTRO ELETRÔNICOirib.org.br/files/palestra/xliv-tema-02-flauzilino.pdf · internacional , com reflexos no ... O Brasil é o país 123, de uma lista

PERSPECTIVAS E DESAFIOS DO REGISTRO ELETRÔNICOirib.org.br/files/palestra/xliv-tema-02-flauzilino.pdf · internacional , com reflexos no ... O Brasil é o país 123, de uma lista

Do SEO ao SMO - Palestra Social Media Brasil 2012

Do SEO ao SMO - Palestra Social Media Brasil 2012

Palestra Bope

Palestra Bope

Palestra de neuromarketing

Palestra de neuromarketing

eShow 2016: Commerce, Innovación y Logistica

eShow 2016: Commerce, Innovación y Logistica

User web analytics - Un mundo de Funnels (eShow)

User web analytics - Un mundo de Funnels (eShow)

Palestra .Net

Palestra .Net

Neuromarketing - ClinicSEO - eShow Barcelona 2014

Neuromarketing - ClinicSEO - eShow Barcelona 2014

Palestra Internacional

Palestra Internacional