1. 1. G324 ADVANCED PORTFOLIO SCOTT CARTWRIGHT BRIEF 6 (CHILDRENS TV DRAMA) EVALUATION QUESTION 2
2. 2. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? In response to this question, I think that it is most important to have a synergy between all 3 of the products that are made in the Advanced Portfolio. Whether this synergy be visual and aural.
3. 3. THE PRODUCTS Here are the products completed for the Advanced Portfolio; The Title Sequence to an original Childrens TV Drama The DVD Cover for the series The Radio Advert for the DVD of the series Next, I will dissect parts of the products and explore how they might form a synergy.
4. 4. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? Observing the two pieces of evidence to the right, we can see the inclusion of the post-it notes on the DVD cover that actually appear in the main task. A visual synergy is formed here as people will recognise these post-it notes from the computer when browsing over the DVD cover. And also the content on the post-it notes are quite symbolic as they are the context questions. These question tie in quite well with the genre of the series, and also provides that synergy between the main and ancillary texts. This is something that could coincide with Barthes semic code (Narrative Codes theory) which plays with the notion that signs and symbols are used for effect or typecast in a certain genre.
5. 5. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? Once again, observing the two pieces of evidence to the right, we can see the inclusion of dialogue in the Radio Adverts that is interpolated in the main task. An aural synergy is formed here as people will automatically recognise the voice of the main protagonist, Scott. The fact that the dialogue is played at the beginning of the advert shows how the character is introduced in order to grab the audience that recognised the aforementioned vocals. And thus, provides that synergy between the main and ancillary texts.
6. 6. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? From another observation of the two pieces of evidence to the right, we can see the inclusion of a screengrab that has been edited in a polaroid effect for the DVD cover. The screengrab is actually taken from a shot that appears in the main task. Once again, a visual synergy is formed as from seeing the main task and then looking at the DVD cover, youd hope that they would recognise the protagonist, Scott, walking towards the establishment in the second flashback sequence. The fact that the photo has been given this polaroid effect can show how a synergy is created between the main and ancillary texts due the nature of the genre of the Childrens TV Drama.
7. 7. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? Once again, observing the two pieces of evidence to the right, we can see the conjoining of dialogue in the Radio Adverts that actually appear in the main task. The dialogue; Oh, and the face, change it will you, it looks like a bulldog chewing a wasp. is quite humourous as a remark coming from Scott towards a security guard who could probably smash him to a pulp. An aural synergy is formed here as people will recognise this witty line delivered by the main protagonist, Scott. Not only will people recognise the dialogue but also the fact that it succeeds the line; The Sun has claimed it charming, compelling and downright comical shows how this line is considered to be a highlight of the series. And from audience feedback, people said that they like this moment and found it humourous. I feel that it is this provides that synergy between the main and ancillary texts. A visual synergy is also formed as this very quote is also placed on the DVD cover under the titles text. Had they had brought the DVD after hearing the advert, they would see the quote and remember this being included in the advert.
8. 8. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? From a further observation of the two pieces of evidence to the right, we can see the inclusion of similar typography on the DVD cover to that of the typography that appears on the title card. Once again, a visual synergy is formed as from seeing the main task and then looking at the DVD cover, youd hope that the buyer/viewer would recognise the use of the font from the titles and thus, identify that this is the DVD of the series. I feel that this is an effective graphological combination between the main and ancillary texts.
9. 9. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? To summarise the discussion in response to the above question, I very much feel that my three products have a strong synergy with one another in at least one way or more, and that they all carry that similar house style.