FYI Families Media Pack Staffordshire
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Transcript of FYI Families Media Pack Staffordshire
FYI Families is the must have guide for families living in South
Staff ordshire. We are the only company in the UK off ering parents information on all medias. Having a
printed and digital magazine, website, social media presence, and the fi rst app catering for
families with children 0-19 years.
Directly reaching over 80k+ parents (this fi gure is constantly increasing our best reach has been over 254k families in just one week), FYI Families is the only dedicated marketing and advertising
company which delivers a 360° marketing solution for business owners looking to market to
families with children 0-19 years.
Typically, our clients join us as they are looking for aff ordable, targeted measurable marketing which
delivers results. They have become frustrated by the limitations and false promises of other advertising opportunities available to them.
Disheartened by previous marketing campaigns, they come across us. Sceptical and extremely
cautious, their budget is somewhat limited and they have to see a return on this next campaign
in order to keep cash fl owing.
FYI Families is unlike other companies out there. We are very much about doing it deliberately diff erent. We always say to our clients if you
carry on doing what everyone else is doing how will you been seen and heard, you won’t you will
just blend in.
Our South Staff ordshire magazine launches the 11th Jan, we have planned our launch to ensure
you receive max exposure for your business. Plus it is the time that families are getting back into their routine, planning for half term and the coming few months. That does mean though our deadline is Friday 8th January and we are strictly working on fi rst come fi rst serve. As our magazine
is quarterly it does not have time to become outdated.
Feedback from our research has highlighted that parents love the idea it is about local companies, local news and highlights local families and young
people achieving great things.
The local authority, large and small retailers as well as schools and family focused venues have
already agreed to take our magazine and in some venues we have exclusivity for our magazine. With over 300 outlets across South Staff ordshire we
can ensure we make an impact and your business is seen.
360° degree marketing with a consistent approach is the only way to cleverly market your
business.
As we have mentioned we are deliberately diff erent. We have ensured that where possible
our magazine is personally handed direct to parents and young people, we are not hoping they
will pick up a copy, we are ensuring that every copy printed reaches a family in the targeted
area and all our families which have requested an online version or a copy delivered direct, will get a
copy no later than the 12th January 2016.
We will also be producing a Publishers Statement, this will be our commitment to you, our clients,
to show we are printing the amount of copies we say we do. FYI Families is building a reputation on being transparent, open and honest. We will
constantly share our stats with you.
We believe that if you are paying for us to promote your company, then we need to do so as if that company were our own. We genuinely care. We are a phone call away if you need us. We are
here to support you, and the more you use us, the more we can help.
We are a complete 360 degree marketing solution off ering a variety of platforms that will highlight
your business to parents with children 0-19yrs. We are the ONLY company off ering an App, Website, Social Media and *Magazine for companies such
as yourselves to market in.
Prices starting from just £30 for 13 weeks, that’s less than 33p a day we have something to suit every size of budget. You can even pay
monthly, quarterly, 6 monthly or yearly.
You are creative. You are hardworking.
You are amazing at what you do. You put everything into this.
You are looking to create a lifestyle business which will fit in with your family, or, you are
looking to create a business which will allow you to retire early.
Either way, the “how” to market, “how” to advertise, “how” to make more profit and “how”
to make the business a lifestyle business or retire early business is proving slightly more difficult
than you first thought.
You may have many gaps in business knowhow, and those gaps could be proving costly. It could
be stopping you from having a business that allows you to work part time, but provides a full
time salary.
It can mean your hobby becomes your main income, your passion becomes your route to early retirement, your savings you invested in
that franchise allow you to stay at home longer with the kids and then becomes a profitable
business to sell on.
We all need support in business and often you need to look at how to do things “deliberately
different” so that you stand out. Change is needed and that change needs to
come from you.It is time you focused on you and your skills as a
business person. It is time you started to value your time that you
spend in and on the business and ensure they are really giving you the return on investment you
want.
Ask Yourself, do you….• Need more customers?• Need more profitable, affordable marketing
solutions?• Feeling overwhelmed with not enough time
for everyone?• Need help with the constant changes online?• Confused on what you should and shouldn’t
be doing with your business?• Lacking direction or support?
FYI Families can show you the solutions. Helping create profitable businesses which allow
YOU to have a healthy work/life balance.
Can you afford not to find out more?
Want to take action now? Add your company now, have a no obligation FREE
listing on our site.
Want to get going with making real changes in your business?
Then get started now, choose the package that suits YOUR needs and budget.
Remember consistent 360 degree marketing works if you commit to a long term marketing
strategy, so ensure you choose a package which will allow you to have an on going campaign running which allows you to keep in front of
parents.
Think like this: Mothercare, B & Q, as well as other big names
advertise constantly. They are big brand names and you may think why do they bother, but what is the first place you think of when you need DIY
goods or when you fall pregnant? You need to think like this: your potential clients don’t need you right now, but when they do, they will think of you as you have always been there, reminding them of what you do and how to get in touch. They will also remember how to get in touch as
you will have been advertising in the same places consistently.
Will you be the first company they think of and get in touch with?
#1 Website Coverage for 13 weeks Featured advert on our website, which allows you to be seen above our FREE
listings in a variety of categories*
#3 App Coverage for 13 weeksFeatured Advert on our app for 13 weeks in a variety of categories* so that you appear above free listings when parents search for
locally via postcode or town.
#5 Printed Glossy Advert** In our printed magazine covering South
Staff ordshire area for 13 weeks.
#7 Online Glossy Advert ** Featured in our online magazine covering
***South Staff ordshire and ***Manchester area for 13 weeks. Reaching those parents
not on Social Media, we can reach them direct to their email account. You can also
add the magazine to your Social Media platforms and or Website
#9 Social Media posting*** Across seven platforms highlighting and promoting your business and the latest
news for 13 weeks. Creating bespoke targeted adverts that get you results.
Check out our stats...
#11 Business Support Group Where you can fi nd out latest social media
changes, updates and useful marketing tips and general advice. It is also a great way to network with like-minded people and
share common problems and share things that are working well. The information we
share in this group alone is worth over £30 a month.
#13 Featured in our Blog* With your own article / news. Highlight your
business with even more clout
#2 Detailed analytics report Showing you how your campaign has performed on and offl ine. Giving you
stats that help you plan out an informed marketing strategy that works for your
business.
#4 Featured in our Newsletter* Delivered in a targeted area with targeted
gender and age if needed or nationally.
#6 Business Support calls* As BT said “it’s good to talk”
Let us know what’s happening in your business, inform us how your business is
doing. We can help with ideas, bounce ideas off with us etc.
#8 Featured Video* Located on our website, app and social
media, highlighting your business further. Don’t have a video, let us know we can look to help and possibly create something for
you.
#10 Live Interview Recorded then shared and can be added to your business listing and used for your
future marketing where ever you wish. Really get across your passion and the reason why
you do what you do.
#12 Actively look online and offl ine for new clients for you*
We will network and engage in order to promote your business.
#14 Boosted Posts and Targeted adverts* Carried out for you across the social media
platforms of your choice.
What do you ACTUALLY get?
*Depending on the package you choose this will dictate the level of coverage you receive and the media you are featured in. **Advert size dependent on package selected.***Magazine is currently only available printed in Staff ordshire and Online in Manchester, more areas will be added in 2016.
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•
“I can honestly say that moving my advertising to FYI Families was the
best business decision I have made, it’s like my own personal marketing department on hand when I need
them”Hazel - Kumon Hale Barns
“Thank you for meeting with me, really pleased to be on board, can’t
believe how much I got from our meeting, way more than I expected
to be honest. At last a company that gets the needs of my business.”
Gary - Midland Karting
“I will be honest I was not convinced that I would get a great service
at the rate of £4.76 per week, but I will say I got way more value. It is like having my own marketing
department on hand whenever I need support, a push on a certain product, or I want to highlight something in a new way. FYI Families have amazing
knowledge and insight and they make marketing and advertising affordable
for the small to medium sized business owner”
Roller Disco
“I think what you are doing is fantastic!”
Abbie Smith - Parent
“Finally a site with everything in one place, looking forward to companies getting involved in this as it helps me
out loads, plan and budget.”Sam Jones - Parent
“WOW, there are companies near me I never even knew about! Thank you FYI Families, you really are making
parents’ lives easier”Nigel - Parent
“You work so very hard for us all. Never stop. It’s also the personal involvement with all the
help and support that’s outstanding. I love what FYI stands for and must mention the help and
support you are giving our teenagers who are so very often forgotten. Thank you to you and your
incredible team.”Satin Slippers
“Being involved with FYI Families has changed my business and helped improve my confidence. I had lost my way and if honest was about to throw in the towel. 30min phone call with the FYI team and I was inspired and raring to go. I took my best weeks takings that week. It is a combined effort, FYI puts so much effort into getting my business seen and the partnerships they have suggested
are starting to pay off as well. I won’t be going anywhere else for my marketing of my business I can get it all done with FYI Families and it is the most affordable marketing package I have EVER come
across. The business support group allowed me to get my business page verified and I know still that my competitors have no idea what that means, as well as the top tips in getting a better reach,
creating a profile on Linkedin and how to use Instagram so I made sales! The quality and quantity of information is amazing and it is so easy to follow. Nothing is too much trouble.
Thank you FYI Families you have made a huge difference to my business and to me.”Client(Anonymous)
A sample of our stats - this is just one of our platforms...
Here are a few articles we have shared with our clients:
•5 Facebook Changes You NEED to do Straight Away•
•How to Get Your Facebook Page Verified and Appear Before Your Competitors•
•Top Marketing Tips That Are Free and Can Make a HUGE Difference•
•Social Media Demographics: Are You Marketing on the Right Platform for your Business?•
How useful would these be in your business right now?