Future Trends for Business Process Management (BPM) and ...

Ann Rosenberg, Director, Strategy and Transformation, Services Delivery , SAP

Rukhshaan Omar, Director, Global Solution Marketing, Database & Technology, SAP

Wulff-Heinrich Knapp, Product Manager , Repositories and Modeling Tools, TIP Core I/O, SAP

May 15th 2012

Session ID 2408

Future Trends for Business Process Management (BPM) and Why

BPM is the Key to Successful Innovation and Transformation

© 2012 SAP AG. All rights reserved. 2

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Session 2408: Future Trends for Business Process Management

(BPM) and Why BPM is the Key to Successful Innovation and

Transformation

In this session, attendees will learn about the outlook and future for business process

management (BPM), including current trends. Explore the additional value of applying BPM

philosophy when designing solutions based on SAP HANA™ . Understand why BPM is the

key to successful innovation including the glue between the company strategy model and

operation model.


Take part in the SAP Advanced Delivery Management

WEBINAR SERIES 2012

Participate in the SAP Advanced Delivery

Management Webinar Register

Register here and receive our Newsletter directly.

Find more information on SCN - SAP Advanced

Delivery Management

https://spwdfvm0876.wdf.sap.corp/campaign/ne/2012/12_event_the_new_way_of_delivery_Dec31/index.epx?kNtBzmUK9zU

http://www.sap.com/mk/get?_EC=MjtPP1CK3DiA8vS26nQj8y

http://scn.sap.com/docs/DOC-27840



Agenda

• BPM Yesterday and Today

• 4 Trends

– Business transformation (strategy execution)

– Linking Capabilities to Processes

– The need for innovation, value and efficiency driving your transformation

SAP Advanced Delivery Management

– Define innovative business processes when applying Innovative technologies (HANA)

The 4 Trends

BPM Yesterday and Today



What initiated BPM Yesterday

Burning platforms

Continuous process improvement

Operation excellence

Change from IT to process based

implementations

Process optimization




Burning platforms




implementations


What initiate BPM Today

Business transformation (Strategy

execution)

Linking Capabilities to Processes

The need for innovation, value and

efficiency driving your transformation

Define innovative business processes

when applying Innovative technologies

Trend 1: Business transformation (Strategy

execution)


Linking the Strategy Model to the Operation Model

Source: Linking Strategy to Operations: Process Models and Innovation by David P. Norton and Randall H. Russell


9

8

7

6

5

4

3 2

1

Business Model Building Blocks Which is the building block where you see more potential for generating innovative ideas?

1. Customer Segments

2. Value Propositions

3. Channels

4. Customer Relationships

5. Revenue Streams

6. Key Resources

7. Key Activities

8. Key Partnerships

9. Cost Structure

Source: http://alexosterwalder.com


BTM² and SAP Master Plan SAP Master Plan provides directions for business and IT development

Enablement

Program/Project Management

Program Planning and Governance

Program & Proj. Integration

Mgmt

Program & Project Scope

Mgmt

Program & Project Time &

Cost Mgmt

Program Quality Mgmt

Program Human

Resource Mgmt

Program Procurement

Mgmt

Risk

Management

360° Strategic Risk

Assessment

Deep dives for

strategic risk

areas

Assess transformation business case

Define risk strategy

Risk Management

Execution

Risk Monitoring

Identify additional

improvement

Risk Mgmt. as part of Board Governance

Competence & training

management

Competence strategy

Training need

analysis

As-is analysis

Gap analysis

Curriculum development

Training preparation

Training

Evaluation & improvement

Program Reporting

Organizational Change

Management

Set-up & governance

Stakeholder management

Change agent network

Communication management

Performance management - Project team

Performance management -

Business

Change readiness

assessment

Change monitoring

Processes

Management

Determine scope of analysis

From template to bespoke inventory

Identify improvements /add attributes

Map selected processes

Plan process implementation

Implement processes

Evaluate processes

Establish CIP

Value Management

Baseline analysis

Value estimation

Detailed business case

Agree ownership for

realization

Plan benefit realization

Execute benefit realization

Review and evaluate results

Establish potentials for

further benefits

Meta

Management Orchestration of individual disciplines: Guidelines, Leadership, Culture, Values and Communication

IT Transformation

Management

Business and IT Capability Assessment

To-be analysis

Gap analysis

IT roadmap plan

Solution architecture

design

IT Deployment plan

IT Operations & Service

Optimization

IT Lifecycle Management

Strategy

Management

AS-ISData Collection

Analysis of needs &

maturity level

Design business vision

Design Business Model

Integrated

transformation plan

Business Case

Organizational model

Risk analysis

Direction

Trend 2: Linking Capabilities to Processes


Linking Strategy Model to Operation Model

Source: Linking Strategy to Operations: Process Models and

Innovation by David P. Norton and Randall H. Russell

CA

PA

BIL

ITY


Content Perspective

Business and Process Management

Business Strategy

Business Execution

Capability Discussion WHAT?

Process Discussion HOW TO DO?

IT Solution Discussion HOW WITH IT MEANS?

Implementation Discussion HOW TO DO?

Infrastructure Discussion WHAT RESOURCE?


OUR GOAL

Current, Actionable and User Tailored Business Handbook

Capability-based Planning as a Capability Management approach

will enable organizations to BUILD capability maps that are linked to the actual execution

– Processes, Transactions, UIs

– Dashboards, Reports, KPIs, Metrics

– Guides and Documentations

– Organizations and Systems

will enable organizations to COMMUNICATE the business in a current, actionable and user

tailored manner

– Linked to Implementation Models of underlying runtimes for always up to date insight

– Linked to SAP Solution Manager and managed systems runtime process models (such as SAP

NetWeaver BPM, SAP NetWeaver PI, SAP ERP, …)

– Linked to operational intelligence tools such as SAP Business Warehouse, or Process Visibility

Environments

will LEVERAGE the natural target persona language and communication channels

– Get KPI communicated based on customers business structure (business capabilities and model)

– E.g. Office, Web, Portal


Business Model

Strategic Anchoring

Lab Preview


Business Model

Capability Map

Lab Preview


Business Model

Business Activities

Lab Preview


3 Points to Remember

# 1

Capability Management and Capability-based Planning is for Business

People and focusses on the IMPORTANT.

# 2

A capability management based approach streamlines the discussion

between Business and IT.

# 3

Capability Management helps to provide Current, Actionable and User

Tailored Business Handbook.

Trend 3: Need for innovation, value and

efficiency driving your business SAP Advanced Delivery Management


SAP Receives 2012 Vision Award from the

Technology Services Industry Association

SAP Demonstrates Game-Changing Innovation in Technology Services

SAP was named as the winner of the 2012 TSIA Vision Award in the Services Practitioner

category during the TSIA Awards Luncheon at Technology Services World 2012 Best

Practices conference in Santa Clara.

The awards were the result of TSIA‘s third annual Service Revolutions competition,

featuring a series of on-stage demonstrations revealing the latest innovations in

technology services—from cutting-edge services new to the market, to start-ups with

innovative service models, to the newest advances in service technology, to the latest

breakthroughs from the emerging world of service science. Winners were selected by a

live audience of industry practitioners along with a panel of expert judges.

The 2012 Vision Awards are based on the theme, “True vision is having the intelligent

foresight to define a better, more productive future.” SAP demonstrated its new

SAP Advanced Delivery Management Approach.

“Introduced in 2010 and growing year over year, the TSIA Vision Awards recognize game-changing ideas in technology services

that propel the industry ahead and shape emerging trends,” said J.B. Wood, CEO of TSIA. SAP not only delighted and impressed

the audience with its new SAP Advanced Delivery Management Approach, but it demonstrated a most unique and compelling

approach to driving technology services toward the future. We were proud to honor them at our TSW Best Practices event.”

More information on the Vision Awards and the Service Revolutions competition can be found at

www.tsia.com/awards_and_certifications/service_revolutions_awards.html.

http://www.tsia.com/awards_and_certifications/service_revolutions_awards.html


Mission: Radically Change Traditional Services Model

Shorten

Implementation

Time to Weeks

Deliver in Factory

Mode that Scales

Globally


The New Services Playbook and Organization

People

Skills Enablement Adoption

Organization

Local Near-shore Off-shore

Systems and Infrastructure

Content Methodology

Service Portfolio

Customers and Partners

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The 4 delivery Models which drives a consistent Shift

towards Assemble-to-Order Delivery

26

Expert Based Design based Assemble to Order Industrialized

Highly skilled

consultant delivering

―one-off‖ results. e.g.

QA Services, Expert

on demand

Traditional projects,

with strong reliance

on blueprinting. e.g.

CRM,ERP,SCM,

PLM, SRM projects

Assembled using

predefined building

blocks. e.g. Fast Track

to deliver ERP solution

Highly packaged

service with fixed

scope, fixed price.

e.g. RDS, Technical

Upgrade

DELIVERY

APPROACH

DEPLOYMENT

MODE

REMOTE

SHARE

ASPIRATION

Build to Order Assemble to

Order

Local, Nearshore, Offshore

HIGH MEDIUM to HIGH LOW to MEDIUM LOW

Shift towards Assemble to Order


How SAP Advanced Delivery Model answers customer‟s

requirements..

RDS CRM

QA

Services

Industry

Business

Process

Content

RDS

Customer

Segmentati

on with

SAP HANA

QA

Services

QA

Services

QA

Services

RDS

Customer

Segmentati

on with

SAP HANA

RDS

Customer

Segmentati

on with

SAP HANA

RDS CRM

Scenario 1

Scenario 4

Scenario 3

Scenario 2

Expert-based

Industrialized

Assembled-to-order

Design-based


Mapping of Delivery Model per Service

Introduction of tasks for every deliverable

Delivery Models with clear work breakdown structures which include

Deployment mode (local, nearshore, offshore)

Delivery mode (on-site, remote)

Q-Gate acceptance criteria

Tasks

Skills level needed per task

PMI accreditation

1

2

3

0

1

2

3

4

The methodology behind the 4 delivery models –

ASAP for Advanced Delivery Management


Aligned Content Architecture is key to assembling building

blocks (structured assembly)

‒ Enabling reuse ‒ Ensuring consistency ‒ Common standards

Task Repository key component for content reuse

Need for clear assembly Guidelines (e.g. to cover dependencies between Services, implementation sequence)

29

Content

Content

Delivery

Content Task

Repository

Bid

Scoping Assembling Estimation,

calculation,

pricing

Initiation,

planning

Execution,

monitoring

Start

Scoping

Start

Assembling

See Automated

Calculation

See Planning

Cockpit

Start Guided

Deployment

Systems & Tools

Pre-packaged content and lean implementation

technology (supported by SAP Solution Manager)


” …SAP would not have won the Services

deal had it not been for the Advanced

Delivery Management approach. ADM

(ERP FIS) was the deal maker for SAP

services and a big part of SAP signing a

group software deal as well….―

Trevor Harding, CIO, RainbowFoods

” The rapid deployment allowed us to

implement the solution with minimal staff –

our dedicated CRM IT employee started

two weeks after going live…‖

Craig Pedersen, Director of ecommerce,

Hunter Douglas, Inc

Project Efficiency and the Reaction From Customers is

Very Encouraging

Customer Service company completed SAP ERP

implementation in 12 weeks.

Manufacturing customer implemented SAP CRM

solution in 16 weeks.

Life Sciences company implemented SAP CRM solution

in 13 weeks.

Chemical company implemented Sybase Mobile Sales

for SAP CRM in 7 weeks.

Public Services Organization implemented SAP SRM

and Master Data Management in 16 weeks.

Pharmaceutical Company implemented SAP CRM in

15 weeks.

Public Services Organization implemented SAP

Learning Solution in 13 weeks.

Implementation Projects


A consolidated view of the Project Scenarios

Project Scenarios Model Service Delivery Mode Accelerators

Customer would like SAP

experts to review the project

and identify any quality

concerns

Model 1 :

Expert-based QA Service Mainly onsite

Project schedule

Service Delivery Model, roles and

responsibilities

QA guidelines

…..

Customer would like to design

and innovate to-be sales

processes and implement SAP

solutions utilizing industry

standards and best practices.

Model 2 :

Design-based

Industry Process

Content with Rapid

Deployment of SAP

CRM and SAP CRM

rapid- deployment

solution for customer

segmentation with

SAP HANA

Mix of onsite and

remote

Project schedule

Business Process Descriptions

Process Flows, RACIs

KPIs / PPIs, Benchmarks, Best Practices

Value levers, Solution Mapping

Installation guide, Solution Documentation

BCSets, Reports, Forms ….

TestCases

Training Material….

Customer would like to

implement defined to-be sales

processes according to

industry standards and best

practices as well as enhance

the capability to target

potential customers using SAP

solutions

Model 3 :

Assembled-to-

order

Rapid Deployment of

SAP CRM and SAP

CRM rapid-

deployment solution

for customer

segmentation with

SAP HANA

Mainly remote

Project schedule

Installation guide

Solution Documentation

Solution Manager content

Installation guide


Test Cases


Customer already has a strong

sales process running with the

help of SAP CRM. Customer

wants to further improve

performance of analyzing

customer data

Model 4 :

Industrialized

CRM rapid-

deployment solution

for customer

segmentation with

SAP HANA

Mainly remote

Project schedule

Installation guide



Installation guide


TestCases


Examples of Services delivered via new SAP

Advanced Delivery Model

Assemble to Order and Industrialized Delivery Model


Overview Customer Segmentation with SAP HANA

SAP Rapid Deployment Solution

for Customer Segmentation with

SAP HANA

Solution for customer segmentation analysis

that…

• Defines the set of customers who should be

part of your marketing campaign.

• Enables Target group identification ready for

execution at any time using a range of

customer parameters and customer behavior

metrics

• Provides flexibility on creation of filters to

segment data.

• Create more effective marketing campaigns

and improve performance of your product

Core Features

Scalable solution that allows marketers deal with large

number of end-consumers to reach their target

audiences with relevant marketing messages

• The solution falls under the ‗HANA accelerator‘

category for driving high performance for huge data

volumes

• Clear visualization in graphical modeler through

Waterfall approach

• Gain transparency by dividing complex process into steps

• HANA data load facility for initial build

• HANA delta-replication capability

• Plug-and-play activation


Implementation

Testing

Key User Training

Successful rollout and adoption

Configuration documentation

Get Up and Running in as Little as 5 Weeks!

Start (Preparation) Run (Go-Live Support) Deploy (Realization)

Expectations

1 3

Project management

Kick-off workshop participation

Preparing technical

infrastructure

Mutually-approved scope

document

Working SAP HANA™ system

User-acceptance testing

Onsite and remote support

Superior support to ensure

smooth functioning

2

Note: This slide represents a typical deployment. Exact details may differ according to solution.

Results


Pre-defined Services for Rapid-Deployment Solutions

Your path to Go-Live: fast, efficiently and at predictable cost

Fixed-price Implementation Services

Pre-defined Project Methodology

Ready-to-use Accelerators

Start (Preparation)

Run (Go-Live Support)

Deploy (Realization)

1 3 2

Project management

Kick-off workshop participation

Preparing technical infrastructure

Accelerators / Deliverables Consulting Delivery Guide Project schedule WBS Service Delivery Model, roles and

responsibilities

Request for consultants template Process descriptions Process-flow-documents Kick-off presentation Consumption Guide Pre-delivery requirements and

checklist


Solution Realization

Master Data Load

Refinement Workshop &

Refinement Realization

Knowledge Transfer to Key Users

Accelerators / Deliverables Installation guide



Best-Practices content

(pre-configuration)

Configuration activities

Consulting Delivery Guide

Implementation Content

Performance Tests

End User Training

Sign off of solution

Go-Live Preparation

Go-Live

Post go-live support and activities

Improvements and road map

workshop

Accelerators / Deliverables Test cases

Deliverable acceptance forms

Training Materials –

Process-flow recordings etc.

Go-Live Checklist


Configuration Guide

Scoping Questionnaire

Kickoff Workshop

Project Schedule

Support Portal Check Lists

Implementation Methodology – ASAP for ADM

Start Run Deploy 1 3 2


Access to the implementation

methodology materials:

http://service.sap.com/hana-

cust-seg

http://service.sap.com/




Project Plan and Timelines

Prepare Project

Kick off workshop

Scope confirmation

Preparation and

check of the

infrastucture

SAP involvement Customer involvement

Start (Preparation)

Run (Go-Live Support) Deploy (Realization) 1 3 2

Implementation in

Development System

Functional Testing

Key User Workshop

Data Management

Implementation in

Productive System

End-user Training

Customer Testing

Project Sign-off &

Support



Further Details

Customer Segmentation with SAP HANA

http://www.sap.com/solutions/rapid-deployment/hana-customer-

segmentation/implementation.epx


How SAP Advanced Delivery Model answers customer‟s

requirements – Assembled-to-order

RDS CRM

RDS

Customer

Segmentati

on with

SAP HANA

QA

Services

RDS

Customer

Segmentati

on with

SAP HANA

Scenario 4

Scenario 3

Industrialized

Assembled-to-order

Via the Delivery Model Assemble to Order you can assemble services to cover your project scope

Assemble services to cover your project scope


Overview Industry Business Process Content

Core Features

The Industry Business Process Content allows SAP

to demonstrate true industry and process thought

leadership to customers. This helps customers with

Business content in customer language for

industry and cross industry processes

Broad content: covers business process

descriptions and process expert content (KPIs,

PPIs, benchmarks, value levers, solution

mapping)

Integrated with ASAP for ADM: content used as

accelerator especially during project preparation

and blueprinting phase

Key benefits: improve blueprint quality, lower

implementation costs and create predictable

project results

Value

Process

Application

Data

Infrastructure

Information

Coverage of all Layers of the

Customers„ Business & IT Reality

Trend 4: Define innovative business processes when

applying Innovative technologies (HANA)


SAP HANA Business Scenarios

Category Description Business Scenarios

Business

Planning

Enable sales/marketing /production/hr/operations etc. to

plan, track and execute more effectively through instant

analysis of huge volumes of detailed & current data

Sales and Operations Planning

Demand and Inventory Planning

Provisioning Planning

Workforce Planning

Promotions Planning

Maintenance Planning

Merchandise and Assortment Planning

Capacity and Utilization Planning

Business

Performance

Analysis &

Reporting

Enable better commercial decisions through faster

exploration and deeper insight into business performance

metrics e.g. cost and profitability metrics for pricing,

discounts, etc.

Cost and Profitability Analysis

Customer Revenue Performance Management

Financial Re-statements & Financial close

Total Landed Cost Analysis

Project Analysis

Customer Sentiment Analysis

Segmentation &

Correlation

Empowers sales /marketing /product development/

operations to rapidly and easily segment and correlate

huge volumes of data e.g. create customized offers for each

segment and channel

Marketing Campaigns

Next-product-to-buy model for cross-selling

Targeted personalized offers

Correlate equipment utilization to production(manufacturing)

Predictive

Analysis

Mine large volumes of data in real-time and to detect

patterns and evaluate multiple options more effectively so

that e.g. finance dept can manage complicated cash

flow(simulations, what-if analysis)

Simulate Cash Positions

Preventative Asset Maintenance and Capital Optimization

Simulate and Optimize operational plans

Supply Chain Optimization

Simulate Manufacturing, Inventory & Distribution plans

Anticipate and

Act with

Foresight

(early-warning

system)

Detect opportunities, issues and changes in customer

behavior in real-time enabling more effective response e.g.

faster replenishment by incorporating large streams of real-

time data from multiple sources e.g. sensors, POS, devices

etc.

Detect software piracy & develop strategies for revenue recovery

Demand Signal Capture & Sensing out-of-stock

Manage production by exception (monitor & analyze quality deviations)

Monitor meter-to-cash indexes to identify revenue leakages & delinquencies (smart-

meter)

Make real-time offers to customers at the point of interaction

Optimize and

Unify Processes

Optimize the efficiency of processes that are data-intensive

and time-sensitive across multiple stakeholders (window of

opportunity is small) e.g. competitive pricing offers based

on consumer/market trends

Optimize clinical trials e.g. verify safety of drug or medical device

Order fulfilment based on enterprise-wide product availability

Item traceability - raw material to point of consumption

Dynamic Pricing

Dynamic Production

Sustainable Product Design & Operations


HANA Use Case Repository

Why Use Cases

Enable LOB and Industries buyers to

easily understand the relevance and value

of the SAP HANA to business

issues/problems

Enables practitioners to collaborative

share their insights „wikipedia style―

HANA Use Case Repository

http://scn.sap.com/community/in-memory-business-data-management/blog/2012/05/07/explore-hana-use-cases-and-be-inspired


HANA Value Calculator

With just a few clicks quantify the value of SAP HANA

for your business

This calculator helps you get started on the business

case with the key business scenarios that:

• SAP has identified with customers globally

• Have resonated with business economic buyers

• Often stimulate the discovery of scenarios for a

particular business

• May not be applicable to all customers in terms

of industries, regions or sizes

Online HANA value calculator

http://scn.sap.com/community/in-memory-business-data-management/blog/2012/05/08/quantify-the-business-value-of-sap-hana

Next Steps




Burning platforms




implementations


What initiate BPM Today

Business transformation (Strategy

execution)

Linking Capabilities to Processes

The need for innovation, value and

efficiency driving your transformation

Define innovative business processes

when applying Innovative technologies


Register for SAPPHIRENow Sessions and Activities

2408: Tuesday May: ASUG Session: Future Trends for Business

Process Management (BPM) and why BPM is the key to

successful innovation

3809: Tuesday May 15: ASUG session: SAP Agile, Lean, and

Implementation Acceleration Influence Council

7287: Tuesday May 15: Cloud Microforum : Quickly and

Affordably Run SAP CRM Sales in the Cloud

S011: Wednesday May 16: SAP Session: Assemble to Order

approach for implementing multiple SAP Rapid Deployment

Solutions in one project.

7287: Tuesday May 15: Cloud Microforum : Quickly and

Affordably Run SAP CRM Sales in the Cloud

7920: Wednesday May 16: SAP Services Microforum: Beyond

Rapid Deployment: SAP´s New Delivery Approach

7919: Wednesday May 16: SAP Services Microforum: Transform

Your Business with SAP Value Partnership

2311: Wednesady May 16: ASUG session Applying Capability-

Based Planning to capture and communicate

Remember that all RDS sessions are also SAP Advanced Delivery Management sessions


Take part in the SAP Advanced Delivery Management

WEBINAR SERIES 2012

Participate in the SAP Advanced Delivery

Management Webinar Register

Register here and receive our Newsletter directly.

Find more information on SCN - SAP Advanced

Delivery Management

https://spwdfvm0876.wdf.sap.corp/campaign/ne/2012/12_event_the_new_way_of_delivery_Dec31/index.epx?kNtBzmUK9zU

http://www.sap.com/mk/get?_EC=MjtPP1CK3DiA8vS26nQj8y




DESIGN PARTNER COUNCIL – SAP ADVANCED DELIVERY MANAGEMENT

Influence

We are setting up a Design Partner Council

(DPC). If you are interested to influence and

drive our NEW Delivery Approach “SAP

Advanced Delivery Management“ please

nominate yourself!

You can sign-up for the nomination process by

just giving your Business Card to the presenter.

We appreciate your help - thank you very much.


DESIGN PARTNER COUNCIL – CAPABILITY MANAGEMENT

Influence

We are setting up a Design Partner Council

(DPC). If you are interested to influence and

drive our young product on “CAPABILITY

MANAGEMENT“ please nominate yourself!

You can sign-up for the nomination process by

just giving your Business Card to the presenter.

We appreciate your help - thank you very much.

Thank You!

Appendix



Business Performance Analysis and Reporting

Cost and Profitability Analysis

Customer Revenue

Performance Management

Financial re-statements

Financial close

Total Landed Cost Analysis

Project Analysis

Customer Sentiment Analysis

“ For a global business selling products in

more than 200 countries and territories, it is

critical for us to understand sales trends at a

high level as well as at a more actionable

level by retail location and SKU to drive our

business goals. Prior to SAP HANA*, we were

unable to run full analytics in a reasonable

timeframe. With SAP HANA, we will be able to

run analytics at a local level on specific

brands and locations, and at the lowest level

of detail in real time. ”

Tom Greene, CIO

Faster exploration and deeper insight into business performance metrics

enables better commercial decisions e.g. cost and profitability metrics for

pricing, discounts, etc.

Business Performance

Analysis and Reporting



Business Planning

Sales and Operations Planning

Demand and Inventory Planning

Provisioning Planning

Workforce Planning

Promotions Planning

Maintenance Planning

Merchandize and Assortment

Planning

Capacity and Utilization Planning

Enable sales/marketing /production/hr/operations etc. to plan, track and

execute more effectively through instant analysis of huge volumes of

detailed & current data

Business Planning

“ Production facilities are dispersed across hundreds

of kilometers. We use about 140,000 different

materials. With SAP in-memory computing

technology we can manage the provisioning and

delivery of material and technical resources.”

Rinat Gimranov, CIO


Segmentation and

Correlation


Segmentation and Correlation

Marketing Campaigns

Next-product-to-buy model for

cross-selling

Targeted personalized offers

Correlate equipment utilization

to production(manufacturing)

Empowers sales /marketing /product dev. / operations to rapidly and

easily segment and correlate huge volumes of data e.g. create

customized offers for each segment and channel

“ In an industry where products become obsolete

quickly, we need both a deep and instant knowledge

of customer behavior and products being sold

globally..”

Xiaoyu Liu, vice president, Global Application

Development


Predictive Analysis


Predictive Analytics

Simulate Cash Positions

Preventative Asset

Maintenance and Capital

optimization

Simulate and Optimize

Operational Plans

Supply chain optimization

Simulate Manufacturing,

Inventory & Distribution plans

Mine large volumes of data in real-time and to detect patterns and

evaluate multiple options more effectively so that e.g. finance dept can

manage complicated cash flow(simulations, what-if analysis)

“ Knowing your cash position is increasingly

important to a firm but the visibility is not always

that easy. The number of records you are

working with is tremendous. SAP HANA gives

you the possibility to do simulations which

today with traditional systems are not possible.

”

Stephan Raemaekers, Managing Partner


Anticipate and Act

with Foresight


Anticipate and Act with Foresight

Detect software piracy & develop

strategies for revenue recovery

Demand Signal Capture & Sensing

Out-of-Stock

Manage production by exception

(monitor quality deviations)

Monitor meter-to-cash indexes to

identify revenue leakages &

delinquencies (smart-meter)

Make real-time offers to customers

at the point of interaction

Detect opportunities, issues and changes in customer behavior in real-

time enables more effective response e.g. faster replenishment by

incorporating large streams of real-time data from multiple sources e.g.

sensors, POS, devices etc

“ The capabilities of SAP HANA enable us to begin cost-

effectively building an engine for delivering the

reporting and analytics that advertisers need to engage

viewers more effectively and in a secure manner to

enhance the TV experience and justify their advanced

television advertising spend. ”

Domenic Centofanti, VP - Chief Data Architect


Optimize and Unify

Processes


Optimize and Unify Processes

Optimize clinical trials e.g. verify

safety of drug or medical device

Order fulfilment based on

enterprise-wide product availability

Item traceability - raw material to

point of consumption

Dynamic Pricing

Dynamic Production

Sustainable Product Design &

Operations

Optimize the efficiency of processes that are data-intensive and time-

sensitive across multiple stakeholders (window of opportunity is small)

e.g. Competitive pricing offers based on consumer/market trends

“ The capabilities of SAP HANA enable us to begin cost-

effectively building an engine for delivering the

reporting and analytics that advertisers need to engage

viewers more effectively and in a secure manner to

enhance the TV experience and justify their advanced

television advertising spend. ”

Domenic Centofanti, VP - Chief Data Architect

“ Medidata's innovative solutions help life science

organizations optimize the efficiency of their

clinical trials, a highly data-intensive process,

often generating billions of data points to

demonstrate the safety and efficacy of just one

drug or medical device. Clinical researchers are

looking for new, different and better ways to

analyze operational performance in real time.”

Glen de Vries, President


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mentioned herein as well as their respective logos are trademarks or registered trademarks

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