FRONTLINE ADVOCACY Promotion + Marketing=Advocates
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FRONTLINE ADVOCACY Promotion + Marketing=Advocates
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FRONTLINE ADVOCACY Promotion + Marketing=Advocates. Did you Know 4.0 from YouTube. Did You Know 4.0. The Current Scene in School Libraries. Digital Divide is widening Reading is changing Participatory culture Students unplug in school Less critical thinking, “good-enough information”. - PowerPoint PPT Presentation
Transcript of FRONTLINE ADVOCACY Promotion + Marketing=Advocates
FRONTLINE ADVOCACYPromotion + Marketing=Advocates
Did you Know 4.0 from YouTube
Did You Know 4.0
The Current Scene in School Libraries
Digital Divide is wideningReading is changingParticipatory cultureStudents unplug in schoolLess critical thinking,
“good-enough information”
Missing Your Librarian?
Templeton Elementary School, Indiana
Missing Librarian play on You Tube
THAT’s a core group of advocates!
Our School Library Tools
AASL Standards for the 21st Century LearnerStandards in ActionNEW program Guidelines, Empowering
LearnersA NEW mission statement! NEXT: New AASL program evaluation rubricNEW: New York State SLMPE rubric
Staying Informed
AASLForum & AASL BlogFacebook and Twitter@ your School Library CampaignElectronic Discussion ListsLearning StandardsALA Connect!!Toolkits
-Health and Wellness kit-Crisis Kit-Parent Outreach Toolkit
Hotlinks • ALA’s Add It UP
New
New Studies to Support Us
Knight Commission: Informing Communities:Sustaining Democracy in the Digital Age
School Libraries report
Promotion+Marketing=Advocates
Public Relations: a one-way communication for getting the message across:
WHO we areWHAT we doWHEN and WHEREAnd, for WHOM
Promotion+Marketing=Advocates
Marketing: A planned and sustained process to assess the customer’s needs and then to select materials and services to meet those needs.
Know the customer’s needsWho are they?What do they need?When and where can we best deliver it?What are you willing to pay? ($)
The Four Points
School libraries change lives.
School libraries build community.
School libraries are a smart investment.
School libraries save lives.
Advocacy video
What advocacy thinking do you see?
Substitute “school libraries” and “school librarians”
Elevator Speech
A short, persuasive statement that an entrepreneur makes to a potential investor in the time it takes for an elevator ride (Wikipedia 2008),
Reach out to YOUR “stakeholders
What do they really want; not what do you want them to want. Wear their shoes…..
Who are YOUR stakeholders? Simple methods to reach out have a high
impact
Reach out to YOUR “stakeholders
Sidwell Friends School in Washington, DC reaches out to their stakeholders!
Be Involved!
Federal Legislation needs your support right now:-ESEA reauthorization needs to include
specific library language.-Watch for movement on the Harkin Bill for Education Jobs-The Common Core Standards need your
feedback HOW?CALL! VISIT! FAX using Capwiz (ALA &
NYLA)INVITE! ATTEND Library Advocacy Day on June 29 in Washington, DC!
Share the stories
Optimus Prime
YOU are the hero!
http://nassausls.wikispaces.com
Sara Kelly [email protected]
(Or catch up to me on Twitter and Facebook!)
THANK YOU!
10 Action Steps for Frontline School Advocacy
1. Involve2. Teach3. Inform4. Illustrate5. Encourage6. Enlist7. Listen8. Brainstorm9. Welcome10. Thank, thank, thank!
