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A

SUMMER TRAINING PROJECT REPORT

on

THE STUDY OF DISTRIBUTION AND

TRANSPORTATION WITH SPECIAL

REFERENCE TO PARAG

Submitted in partial fulfillment of the requirement

For the award of degree

of

MASTER OF BUSINESS ADMINISTRATION

SESSION (2012-2013)

SUBMITTED TO: - SUBMITTED BY:-

Dr.. K. K. Pandey Lalit Kumar

Asst. Professor MBA IIIrd Semester

Roll No. 11021090

IFTM UNIVERSITY, MORADABAD


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CERTIFICATE OF ORIGINALITY

I ________________________________Roll No.____________________________ a

full time bonafide student of first year of Master of Business Administration (MBA)

Programme of IFTM University, Moradabad. I hereby certify that this project work

carried out by me at ____________________________________________and the report

submitted in partial fulfillment of the requirements of the programme is an original work

of mine under the guidance of the industry mentor _________________________ and

faculty mentor ___________________________, and is not based or reproduced from

any existing work of any other person or on any earlier work undertaken at any other time

or for any other purpose, and has not been submitted anywhere else at any time.

( )

Date:__________________

( )

Date:__________________

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ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly

contributed in the development of this work and who influenced my thinking, behavior,

and acts during the course of study.

I express my sincere gratitude to Dr. (Mrs.) Manjula Jain (Director, School

of Business Management) for providing me an opportunity to undergo summer training

at Parag.

I am thankful to Dr. K. K. Pandey (Project Guide) for her support,

cooperation, and motivation provided to me during the training for constant inspiration,

presence and blessings.

I also extend my sincere appreciation to Mr. Rajveer Singh (Marketing

Manager, Parag) who provided his valuable suggestions and precious time in

accomplishing my project report.

Lastly, I would like to thank the almighty and my parents for their moral

support and my friends with whom I shared my day-to-day experience and received lots

of suggestions that improved my quality of work.

(Lalit Kumar)

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http://www.cdblindia.com/http://www.cdblindia.com/


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EXECUTIVE SUMMARY

The project work is pursued as a part of MBA summer training at IFTM

University, Moradabad. It is undertaken as a traineeship at Parag The project is done

under expert supervision and guidance of Mr. Rajveer Singh (Marketing Manager,

Parag)

The Project is about the study of Distribution and Transportation of Parag.

This summer training report is done in Parag The main aim of the report is to find out

and to analysis the Distribution and Transport methods adopted by Parag. Almost all

the aspects is covered here, which are related to the Transport and Distribution and its

procedure. The company profile and product range is given in the beginning of the

report.

India being the third highest milk producing country in the world and having a high

population of milk animal provides excellent opportunity for the dairy industry.

Moradabad Sahkari Sangh Milk Board is oldest form of Moradabad attain

maximum market share due to their quality and image But due to Compton Parag

Looses their few present market share At past Parag sell 15000 Liter Per day but at

present sell only 12700 liter per day.

M.D.U.S.S. Ltd. Dalpatpur Distt. Moradabad was established 13th November

in 1968 in augural by co-operative minister Dr.. Ganga Bhakt Singh. This factor is

distance from Moradabad city to Dalpatpur only 12 km. This is 22 Acore Areas

abroad and have employees work in it and head office of this Dugdh Utpadak Sahkari

Sangh Ltd. at Lucknow all over U.P. 29th branch of the PARAG dugdh utpadak

sangh which given below.

1. AGRA

2. ALIGARH

3. ALLAHABAD

4. Ballia

5. Barabanki

6. Buland Shahar

7. Etah

8. Etawa

9. Farrukhabad

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10. Fatehpur

11. Ghaziabad

12. Gazipur

13. Hardoi

14. Jaunpur

15. Kanpur

16. Lucknow

17. Kanpur

18. Lucknow

19. Firozabad

20. Mathura

21. Meerut

22. Moradabad

23. Muzaffarnagar

24. Rai Bareilly

25. Saharanpur

26. Sitapur

27. Unnao

28. Varanasi

29. J.P. Nagar

The total percentage of users of polypack milk is 18-21% only and parag

percentage is 55-60% at present the rate of parag is slightly goes down so time by

time parag sangh make high strategy to aware the consumer about polypack milk.

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LIST OF TABLES

Table No. Table Name Page No.

Table 2.1 Financial result of Parag 16

Table 2.2 Products of Parag 20

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TABLE OF CONTENTS

Chapter No. Chapter Name Page No.

Certificate of Originality ii

Certificate from Company iii

Acknowledgement iv

Executive Summary v

List of Tables vii

Chapter 1 INTRODUCTION 1

Chapter 2 COMPANY PROFILE 9

Chapter 3 OBJECTIVE OF STUDY 27

Chapter 4 SCOPE AND RATIONALE OF THE STUDY 29

Chapter 5 REVIEW OF LITERATURE 31

Chapter 6 RESEARCH METHODOLOGY 37

Chapter 7 DATA ANALYSIS AND INTERPRETATIONS 40

Chapter 8 RESULTS AND FINDINGS 64

Chapter 8 DISCUSSIONS 66

Chapter 9 CONCLUSIONS 68

Chapter 10 LIMITATIONS OF THE STUDY 70

Chapter 11 SUGGESTIONS AND RECOMMENDATIONS 72

BIBLIOGRAPHY ---

ANNEXURE:

o ANNEXURE I QUESTIONNAIRE ---

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