From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Content
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Transcript of From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Content
From Wastelands to Wuthering Heights
Judith Denkmayr & Richard Hemmer DIGITAL AFFAIRS
the rocky road to great social media content
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The iPad StrategyA testament to lack of visionBrings in fans from all over the placeNot sustainable
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EditorContent CreatorContent ProducersDon’t forget:Assign Responsibilities
Set up your team
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Define where and how to address your audience
TonalityContent types PlatformsFrequency
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Find the content that adds value
Information?Brand stories?Servicing?
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Test, Analyse and Evaluate
What’s working and what isn’t?Do I need ads to boostmy reach?Which are the KPIs I want to keep track of?
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Remember…
….your content always has to compete with the cutest kitten alive!
Addd Value
Frequency
Format
Platform
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Smart Content Day 2014October 23rd, 2014at the Orangerie SchönbrunnSchönbrunner Schloßstrasse 47, 1130 Vienna, Austriahttp://smart-content-day.com/