From Wastelands to Wuthering Heights
Judith Denkmayr & Richard Hemmer DIGITAL AFFAIRS
the rocky road to great social media content
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In the beginning was the word...
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Content for social media was a wasteland
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Companies were used to sending
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And shouting
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Not engagingNot interestingNot the right channels
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The Gone with the Wind Phase
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The iPad Strategy
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The iPad StrategyA testament to lack of visionBrings in fans from all over the placeNot sustainable
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The Very Hungry Caterpillar
Not authenticLazyNot sustainable
Much ado about nothing
Everyone does itIt’s not relevantNobody cares
Wuthering Heights
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But: Not all’s well that ends well
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So, how do I find my sweet spot?
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Don’t be afraid to check out your competitors
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EditorContent CreatorContent ProducersDon’t forget:Assign Responsibilities
Set up your team
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Define where and how to address your audience
TonalityContent types PlatformsFrequency
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Find the content that adds value
Information?Brand stories?Servicing?
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Test, Analyse and Evaluate
What’s working and what isn’t?Do I need ads to boostmy reach?Which are the KPIs I want to keep track of?
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Added Value
Frequency
Format
Platform
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Remember…
….your content always has to compete with the cutest kitten alive!
Addd Value
Frequency
Format
Platform
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FinallyDon’t waste your time
-and that of your customers
Please don’t!
Smart Content Day 2014October 23rd, 2014at the Orangerie SchönbrunnSchönbrunner Schloßstrasse 47, 1130 Vienna, Austriahttp://smart-content-day.com/