Daniel SavageVeterans Program Manager

LinkedIn

From Battlefield to Boardroom: Leveraging LinkedIn Data to Recruit Veterans and

Supercharge Your Bottom Line

Pam Hoadley Talent Brand Consultant, Veteran Advocate

LinkedIn

Amanda VeinottMilitary Talent Expert

Miligistix

Key Takeaways

• Deeply understand LinkedIn's 2.2 million U.S. veteran members

• Use data to optimize your approach to hiring veterans and spouses

• Learn how to become a military employer of choice

• Q&A

Over 2.2 million U.S. veterans are leveraging LinkedIn at greater rates and more effectively than their peers:

• 26% more connections than non-veterans• 28% more likely to follow companies• 25% more likely to answer an InMail• 14% more likely to network with other professionals• 50% more group views• 33% more content shares

Over 212,000 currently seeking their next opportunity

Veterans on LinkedIn:A Community of Power Users

Common Challenges: Articulating Identity

Common Challenges: Navigating Opportunity

• Military Talent Programs and Veterans Hiring Initiatives need to be well-planned and well-orchestrated.

• Just like any other organizational change effort, MTPs or VHIs require:• Strong executive support• A team dedicated to ensuring success• Resources allocated to take purposeful action

A Strong Foundation for Military Talent Programs

• A foundational element is understanding your current military and veteran population.

• Why?• Employee referrals are often the leading talent

pipeline for military candidates.• The military/veteran population in your

workforce can become strong advocates and team members for your program/initiative.

• Building a business case for your efforts will be much easier if you understand your current military/veteran population.

A Strong Foundation for Military Talent Programs

• Build a core team that will support your efforts in recruiting/hiring/retaining service members, veterans, and spouses.

• Who?• Executive sponsor(s) – “C suite” individual(s)• A champion – the person who is responsible for

success of your company’s efforts• Support team – at the minimum:

• 1-2 recruiter/talent acquisition specialists• 1-2 managers from business units with either

strong hiring needs or with a lot of known veterans/military employees

• 1 individual who is a veteran/spouse (can be one of the above individuals)

A Strong Foundation for Military Talent Programs

Navigating LinkedIn’s Veteran Population

• Use the assets that LinkedIn provides for talent branding to veterans

• Organic + Paid Resources

LinkedIn Talent Brand Solutions

Illustrative Success Stories help veterans understand what it’s

like to work at your company

Learn More!

miligistix.com/10keys.html

lnkd.in/vetinsights

veterans.linkedin.com

lnkd.in/vetfilter