FRH Conference Social Media & Community Building Elena Paschinger_10112016
-
Upload
kreativ-reisen-oesterreich-creativelenacom -
Category
Travel
-
view
376 -
download
0
Transcript of FRH Conference Social Media & Community Building Elena Paschinger_10112016
![Page 1: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/1.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
... of Community-Building through Social Media
The Power ...
![Page 2: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/2.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
![Page 3: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/3.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
“Hymn to Jordan” goes viral2 million Jordan video
views across different platforms
Queen Rania of Jordan shares the video with millions of her fans around the world
Campaign launch: Summer 2015
![Page 4: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/4.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
Social Media: Flirtatious, inspirational storytelling led by digital influencers in a global market place.
![Page 5: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/5.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
Key Social Media Success Principles
• Message: Which channel for which audience?• Reach & Response: Encourage Interaction,
include opinion leaders, engage with feedback• Set targets & standards for measuring success • Think Business, Long-Term & Innovation!• #EuropeTour @EuropeTourTips • Win-Win-Situation
![Page 6: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/6.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
VisitChurches.org.uk | #Champing
![Page 7: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/7.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
GNTB | #Luther2017
![Page 8: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/8.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
First AustrianScything School
![Page 9: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/9.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
I hear and I forget I see and I remember I do and I understand.
Paradigm Shift From Cultural to Creative Travel
![Page 10: FRH Conference Social Media & Community Building Elena Paschinger_10112016](https://reader035.fdocuments.in/reader035/viewer/2022070602/587d22e61a28ab1c2f8b5d07/html5/thumbnails/10.jpg)
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
When was the last timeyou did something
for the first time?
THANK YOU for your attention!